Science behind Visual Content

Science behind Visual Content

Before we start, here are a few facts for you (backed by science and market research, naturally):

  • 30% of collective internet usage is currently dedicated to social media use and interaction
  • 65% of all humans are visual learners
  • Everyone loves memes

Ok, that last point may not be as relevant as the other two, so we’ll get to that later, but the fact remains that with statistics like that, it’s hard to ignore just how essential visual content is to marketing your brand online.

You must have experienced this for yourself numerous times. While a lot of people simply can’t be bothered to read a lengthy article, they are more than happy to open a photo (or series of photos), GIF, video, or the like. Even infographics can be pretty attention-grabbing in their own right.

Which leads us to the question: How can you use visual content to improve your branding online? Like anything else, there are some rules to this, though we prefer to call them tricks of the trade.

1) Write Less, Visualize More

Instead of a lengthy paragraph, why not shorten it to a few lines on an image? Similarly, graphs and pie charts are much more effective than long descriptions and statistics. Keep it short and concise- less content for a wider reach.

2) How Often Should I Post?

Hardly anyone enjoys being overwhelmed by updates, even if there are from a popular person or brand. Post consistently, but not overtly. Make a schedule and post updates accordingly. It appeals to our human need for routine- even if only subconsciously.

3) Put the Fun in Funny

Everyone enjoys a play on words, a reference to pop culture or (you guessed it) memes. There is a reason why entertaining content is continually going viral. People love a momentary distraction or a bit of a laugh. That being said, using humor excessively or unnecessarily will not gain you any favors; so use it wisely, but use it.

4) Consistency in Color and Font

This is essential for brand recall. People need to be able to associate that particular font and color with your brand in order for it to be effective. Choose a font that works well for you, ditto for the colors, and stick to it.

5) Optimize as per the Platform

Every platform of social media these days has its own specifications for image dimensions. Make sure your image is the right size for that platform for maximum impact.

6) Appeal to the Human in Me

If Facebook has taught us anything, it’s that we love the human touch and getting involved. Post wishes on festivals, share condolences when there has been a disaster, share photos of the company annual day. Humanize your brand.

7) Make the Grid Work for You

When it comes to breakdown of information, you can’t beat the grid. They are masters of order and proportion and, scientifically, they just work.

social media services

Want Optimised Landing Pages? Focus on Re-targeting

Optimised Landing Pages

Every marketer is aware of the fact that close to 98% of the people who visit their website are not ready to buy. Forget about calculating the number of conversions, sometimes they are not even ready to fill out the form they see on your landing page.

Let’s take a look at what Ochremedia has to say about these issues and how they can be handled.

This marketing automation tool helps you keep your brand in front of your potential clients’ eyes, even after they have left your website and their shopping carts, by convincing them to reconsider your offer later on. A retargeting campaign should basically have two goals:

  1. To increase brand awareness

You can use a retargeting software to pursue the people who have insufficiently interacted with your online business in order to inform them about your products and other company announcements. An awareness campaign can be an excellent precursor of your conversion campaign.

  1. To boost conversion rate

If you want to benefit from an efficient retargeting campaign that increases your conversion rate, you should target your audience to help them recognize your brand. The next step is clicking on the ad, which will take the consumers back to your website and profit of your limited and unique offer. Just remember that in this process, it’s crucial to lead them to a relevant and useful landing page which will convince them to convert.

Retargeting ensures that most visitors who leave your website without taking any action, come back and buy something when the time is right for them. Although retargeting has become fairly successful nowadays, it still lacks an important ingredient: landing page optimization. No matter what your retargeting goal is, your ads and the landing pages they lead to must be optimized to help visitors re-connect with your brand.

Optimized landing pages will be correlated with the message in your ad, thus, all distractions from your offer disappear. This is the only way to convince your visitors to click on your call-to-action (CTA) button. When someone who’s been retargeted decides to return to your website, he wants to see exactly what he was promised, not the homepage which is cluttered with general information.

If you want to start a successful retargeting campaign, this is how your landing page should look like:

  1. It shouldn’t be cluttered.
  2. The message needs to be convincing, clear, and have a strong connection with your ad.

CLICK HERE TO READ FULL ARTICLE

social media services

Pinterest Brings You Good News With New Re-Targeting Options And More!

Pinterest Updates

Pinterest is working hard to evolve their business model and develop the platform into a key hub for eCommerce. Over the past twelve months, the platform has released a range of new, business-focused tools, including native video, improved discovery … [Continue reading]

social media services

What Happens You Put I and We For Your Brand?

I and We For your Brand

You are the voice of your brand when it comes to social media. It is now your decision as to how you address your fans, using the pronoun 'I' or 'we'. Both the scenarios have their pros and cons. Below is a an analysis done by Likeable which will … [Continue reading]

social media services

The Five Whys That Tell You Why

Five Whys

When you are a web design profession you should be prepared for all sorts of topsy turvy questions, some of them good, some of them bad and some of them that won’t make that much of a difference to the client at the end of the day. Life has given … [Continue reading]

social media services