10 Simple Ways to Increase Brand Awareness

In today’s market, where trends are created overnight and abandoned just as rapidly, it’s becoming increasingly more important for businesses to market their brand, as opposed to simply marketing individual products. More than just advertising, brands convey the business’s credibility, quality and experience – all of which outlive a product – and which make brand awareness the first important step towards the goal of increasing sales.

Here are 10 simple ways to increase your brand awareness.

  1. Make Your Story Known

Stories help consumers connect with your brand and bring it to a relatable level that they can understand. While no one wants to hear a sob story, a portrayal of a company that was built from the bottom to reach success is one that people generally connect with well.

  1. Share Useful Tips

You should create a company newsletter and use it to provide useful content such as tutorials, how-to’s and other tips that add value to the consumer without requiring any purchases on their end. You can also use it to advertise discounts or specials, as that is undoubtedly something any customer would appreciate.

  1. Use Infographics

Studies have shown that using infographics in a newsletter or blog post makes it much more likely that your content will be viewed and shared, which is your goal, naturally.

  1. Be a Guest Blogger

You can and should have your own company blog, but don’t let that stop you from writing guest posts on other blogs. While other companies similar to yours wouldn’t permit you to post on their site, you can contact people who run industry blogs and request to write a blog post on their site. It will gain you exposure to all of their followers and they get a day off from writing.

  1. Experiment with Pull Marketing

Pull marketing is essentially any kind of marketing that is non-invasive, which means using marketing techniques that don’t make consumers feel like they are continually being sold to. The idea is to let the customer come to you instead of the other way around. You could opt for providing your content through organic SEO practices, blogging or social media.

  1. Biddable Campaigns

Although organic SEO is very effective in its own way, it can be less effective in a saturated industry market. If this is the case, using Pay-Per-Click, either through Google AdSense or Facebook can be more effective.

  1. Write a Book

Writing a book can be time-consuming but, if you’re a regular blogger, it won’t be that difficult and with the arrival of online publishing platforms, it’s easier than ever to become a published author. When you promote or even give your book away free of cost, it will go a long way towards the promotion of your brand.

  1. Host Your Own Radio Channel

This is easier than it sounds. A topical podcast can be either a great alternative or companion to blog posts. Talk about anything industry-related, such as trends, announcements, news or even a debate with a guest. These podcasts should be uploaded both to YouTube as well as to your company website.

  1. Wear Your Logo on Your Sleeve

Famous logos of companies like Adidas, Mercedes-Benz or Coco Chanel – which are so familiar to us now – reached that pinnacle of fame through aggressive marketing. When you think about the fact that they accomplished it without the help of the internet or social media, it makes us think: how much easier could it be for us now? Market your logo wherever and whenever possible – online and offline.

  1. Host an Event

You should consider hosting an event and inviting your target demographic to it, which will get them up close and personal with your brand and far more likely to connect with it. The best part is: promoting your event is also promoting your brand, so it’s win-win.

In closing, building brand awareness can take a bit of time, but, as I’m sure you’ll agree, it will be well worth the effort.

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Social Media Trends to Put Into Practice in 2018

Social Media Trends to Put Into Practice in 2018
If you want to save your time and money (because who doesn’t?), it will be useful for you to know which emerging Social Media trends are the best ones to jump into this year. Hootsuite recently shared their social media trends for 2018 and here’s what made the list.

The Evolution of Social ROI

Organisations that have previously struggled with ROI are discovering greater success by increasing the value of social across the customer lifecycle.

Mobile Viewing Fuels the Growth of Social TV

As greater numbers of consumers use their smartphones to watch videos, this provides social networks with a unique opportunity to create new forms of TV content, entertainment and news. In fact – according to Cisco – by 2019, 86% of all web traffic will be claimed by videos. An astounding thought.

Trust Declines and Peer Influence Rises

The consumer’s trust in large companies and their CEO’s is on the decline. Customers now turn, instead, to influencers, real customer communities and people they can connect with on a relatable level.

Artificial Intelligence

According to Narrative Science, 38% of organisations used AI in 2017 and this is expected to increase to 62% by the end of 2018. However, brands using AI must ensure that their AI strategies remain human, helpful and relevant.

The Promise and Reality of Social Data

Currently, 96% of online conversation is not brand related. Using social media to grow your brand and gain influence is definitely possible and is, in fact, on the rise, but for its capacity to be realised, it will still take some time.

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7 Awesome Tips for Entrepreneurs to Create an Inspiring Vision Board


You may have heard of vision boards as a fantastic tool that you can use for inspiration and motivation and to power yourself towards success. Whether you’re using it for your career or personal life, here are 7 tips that will help you create a truly … [Continue reading]

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5 Ways Instagram Influencers Can Help Grow Your Brand


If you’re trying to grow your brand on Instagram, you may have some misgivings at the idea of using “influencers”, wondering if it’s even something that works. In truth, brands have been utilizing the influence of celebrities for decades and … [Continue reading]

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6 Reasons Why You Need a Social Media Strategy


When it comes to social media influence, building your brand can be challenging. You need a clearly defined strategy as, without one, you can find yourself hitting dead end after dead end; posting, but getting no real results. Today we’ll review … [Continue reading]

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