Want Optimised Landing Pages? Focus on Re-targeting

Optimised Landing Pages

Every marketer is aware of the fact that close to 98% of the people who visit their website are not ready to buy. Forget about calculating the number of conversions, sometimes they are not even ready to fill out the form they see on your landing page.

Let’s take a look at what Ochremedia has to say about these issues and how they can be handled.

This marketing automation tool helps you keep your brand in front of your potential clients’ eyes, even after they have left your website and their shopping carts, by convincing them to reconsider your offer later on. A retargeting campaign should basically have two goals:

  1. To increase brand awareness

You can use a retargeting software to pursue the people who have insufficiently interacted with your online business in order to inform them about your products and other company announcements. An awareness campaign can be an excellent precursor of your conversion campaign.

  1. To boost conversion rate

If you want to benefit from an efficient retargeting campaign that increases your conversion rate, you should target your audience to help them recognize your brand. The next step is clicking on the ad, which will take the consumers back to your website and profit of your limited and unique offer. Just remember that in this process, it’s crucial to lead them to a relevant and useful landing page which will convince them to convert.

Retargeting ensures that most visitors who leave your website without taking any action, come back and buy something when the time is right for them. Although retargeting has become fairly successful nowadays, it still lacks an important ingredient: landing page optimization. No matter what your retargeting goal is, your ads and the landing pages they lead to must be optimized to help visitors re-connect with your brand.

Optimized landing pages will be correlated with the message in your ad, thus, all distractions from your offer disappear. This is the only way to convince your visitors to click on your call-to-action (CTA) button. When someone who’s been retargeted decides to return to your website, he wants to see exactly what he was promised, not the homepage which is cluttered with general information.

If you want to start a successful retargeting campaign, this is how your landing page should look like:

  1. It shouldn’t be cluttered.
  2. The message needs to be convincing, clear, and have a strong connection with your ad.

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Pinterest Brings You Good News With New Re-Targeting Options And More!

Pinterest Updates

Pinterest is working hard to evolve their business model and develop the platform into a key hub for eCommerce. Over the past twelve months, the platform has released a range of new, business-focused tools, including native video, improved discovery tools and advanced ad tracking capabilities to better link on-platform activity to off-line purchases.

One of the most significant advances on this front was the introduction of remarketing and lookalike audience tools, which Pinterest unveiled back in June.

Pinterest Announces New Re-Targeting Options, Boosting Advertiser Potential | Social Media Today

For all those of you who are ardent pinners and have your business thriving on fellow pinners, we bring you some very good news, courtesy of Social Media Today.

Adding the capacity to re-target interested audiences is important – as has been demonstrated by the success ofsimilar tools on other platforms, reaching out to consumers who’ve already signaled some level of interest in your products, even by simply visiting your site, can be an extremely effective option.

And Pinterest has already found the same – according to Frank Fumarola from Pinterest’s product team:

“…advertisers using [Pinterest’s new targeting tools] have seen an 80% increase in clickthrough rates to their websites.”

The new targeting options have been so successful in fact that Pinterest is adding three new ways to help brands better target and focus their ad efforts.

Here’s what they’ve announced.

1. Engagement Targeting

The first new option will give advertisers the ability to target people who’ve interacted with their Pins, with the capacity to pinpoint specific engagement options – e.g. people who’ve saved a Pin, people who’ve re-Pinned a certain product.

For example, if someone saved your after school snack ideas, you could retarget them in the future with birthday party treats.”

The option will help advertisers reach users who are more likely to be responsive to their messaging, and ultimately more likely to spend. According to Pinterest’s data, people who engage with Pins are 2.2x more likely to make a purchase with that brand in the proceeding 30 days, while 87% have made a purchase after finding a product they liked on the platform.

2. Updated Website Tag

Pinterest is also updating their website tag to enable businesses to track more actions by their website visitors with which to target them on the platform.

“The Pinterest tag identifies 9 events – including signups, add to carts and purchases – allowing you to target people in more creative and effective ways. For example, you can find people who purchased running shoes from your site and offer them new exercise gear, or you can give someone that extra nudge to buy the sweater they added to their cart before the weather turns chilly.”

Given that 93% of active Pinners use the platform to plan purchases (according to research for Millward Brown), adding additional qualifiers to this type of ad targeting could prove very effective, enabling brands to better personalize and focus their outreach efforts.

The full list of events you can track with Pinterest’s new tag (as noted by Search Engine Jornal) are:

  • Page Visits: People who’ve visited one of your primary pages (e.g., a product page or article).
  • View Category: People who’ve visited your category pages.
  • Search: People who’ve searched on your website for products or store locations.
  • Add to Cart: People who’ve added items to their shopping cart on your page.
  • Checkout: People who’ve completed a purchase.
  • Watch Video: People who’ve watched your videos.
  • Signup: People who’ve signed up for your product or service.
  • Lead: People who’ve shown interest in your product or service.
  • Custom: A special event you want to include in your conversion reporting.

3. “Actalike” Audiences

Pinterest has also announced that their “lookalike” audiences will now be called “actalike” audiences.

“We’ve renamed lookalikes to actalikes because the audiences you target on Pinterest don’t just looksimilar, theyactsimilar too.”

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What Happens You Put I and We For Your Brand?

I and We For your Brand

You are the voice of your brand when it comes to social media. It is now your decision as to how you address your fans, using the pronoun 'I' or 'we'. Both the scenarios have their pros and cons. Below is a an analysis done by Likeable which will … [Continue reading]

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The Five Whys That Tell You Why

Five Whys

When you are a web design profession you should be prepared for all sorts of topsy turvy questions, some of them good, some of them bad and some of them that won’t make that much of a difference to the client at the end of the day. Life has given … [Continue reading]

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Are Micro Moments Part Of Your Video Strategy Yet?

Micro Moments and Video Strategy

If you haven't yet, they you must and should! This will help you capture your customers attention when they are stepping out of their personal zones to explore new boundaries via their mobile device. Let's take a look at a few insights that … [Continue reading]

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