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01 Dec: Selling on Social Media – How to Capitalize on Word-of-Mouth Buzz via Contextual Commerce this Holiday Season

According to eMarketer, US retailers can expect a happy holiday season in 2015, as eCommerce sales are expected to rise…

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26 Oct: Right Business, Wrong Social Media Culture

Want to sell a hamburger in India? Go ahead, McDonald’s did. But Mickey D’s menu in India doesn’t have any beef….

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03 Aug: The Social Media Optimization (SMO) of SEO: 7 Key Steps

Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social…

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24 Sep: 6 Expert Tips for Keeping Your Kids Safe on Social Media

Today’s kids are more social media savvy than ever. A whopping 80% of teens online use some form of social…

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21 Jul: 17 Reasons You Need to Rethink Your Facebook Strategy

Have you been slacking off when it comes to updating your brand’s Facebook Strategy? Have you been working with the…

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13 Jul: Don’t Be Social, Be Human

HubSpot asked me to do a follow up interview to my BOLD talk on creativity from last year’s INBOUND conference. At the…

Facebook Insights

27 Jun: How to Use Facebook Audience Insights: What Marketers Need to Know

Are you looking for a tool to help you target your Facebook ads more effectively? Do you want to learn…