Organic Eraa saw an increase of 310% ROMI while reducing the Cost Per Sale by 88.6% through Facebook and Google Ads
Organic Eraa saw an increase of 310% ROMI while reducing the Cost Per Sale by 88.6% through Facebook and Google Ads
Organic Eraa has been bringing the best of nature’s care to people’s doorsteps. They offer a wide range of organic products from vegetables and staples to beauty and wellness. With carefully curated produce of local farmers and the best organic personal care brands.
Project Information
E-commerce
Website, Social Media, PPC, & Social Media Ads
2020
Impact
310%
90x
88.6%
Rs. 0.081
Business Objectives
Maintaining the existing and increasing the sales numbers during COVID-19 when the physical stores were closed
The CPS had to be brought under control due to rising metrics across all Ad channels. The marketing funnel had to be continuously adjusted to make it sustainable for the long term
Create a brand presence in the digital arena.
Our Solution
We created a funnel where cold audiences were shown brand awareness ads as well as offer-based ads.
The brand awareness ads were for brand recall and offer-based ads were to leverage direct purchase if the buyer wanted to cut across the marketing funnel to make a direct purchase.