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Organic Eraa saw an increase of 310% ROMI while reducing the Cost Per Sale by 88.6% through Facebook and Google Ads

Organic Eraa saw an increase of 310% ROMI while reducing the Cost Per Sale by 88.6% through Facebook and Google Ads

The Client

Organic Eraa has been bringing the best of nature’s care to people’s doorsteps. They offer a wide range of organic products from vegetables and staples to beauty and wellness. With carefully curated produce of local farmers and the best organic personal care brands.

Project Information

We helped Organic Eraa create their digital presence in the market and maintained sales during the covid lockdown.
INDUSTRY
E-commerce
SERVICE
Website, Social Media, PPC, & Social Media Ads
TIMELINE
2020

Impact

310%

increase in ROMI

90x

increase in purchase

88.6%

decrease in CPS

Rs. 0.081

Achieved CPC

Business Objectives

CREATE A DIGITAL PRESENCE DUE TO COVID
A largely offline brand, Organic Eraa’s brand presence had to be pivoted online to maintain brand visibility and survive in a totally new environment
INCREASE SALES BY 20% PER QUARTER

Maintaining the existing and increasing the sales numbers during COVID-19 when the physical stores were closed

DECREASE THE COST PER SALE

The CPS had to be brought under control due to rising metrics across all Ad channels. The marketing funnel had to be continuously adjusted to make it sustainable for the long term

Transitioning from offline market to online market

Create a brand presence in the digital arena.

Maintaining the existing sales numbers during covid when the physical stores were closed.

Our Solution

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We created a funnel where cold audiences were shown brand awareness ads as well as offer-based ads.

The brand awareness ads were for brand recall and offer-based ads were to leverage direct purchase if the buyer wanted to cut across the marketing funnel to make a direct purchase.

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Since Organic Eraa was a new entrant in the online Ecommerce market, we created individual landing pages with unique offers. These landing pages and their messaging was also customized to the interest and demographic classification of the audience.

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