BNI India

BNI India achieved a 677% in Return on Marketing Investment YOY in 5 years leading ₹850,000+ in revenue via a holistic Digital Marketing Approach.

The Client

BNI India was established in 2004, and is among the largest regions in the BNI Global network, with over 75 countries represented.

Project Information

With 40k+ members acquired till date, we help them sustain their membership growth and manage content marketing across social media.

INDUSTRY
Business Networking, Global Franchise

SERVICES Social Media Ads, Website, SEO, Social Media (Organic)

TIMELINE
2017 till date

WEBSITE
https://bni-india.in/

Impact

677%

ROMI

5.84%

Average Lead to Acquisition YOY

31,313

No. of Leads
(5 Years)

272,468

Organic Traffic
(5 Years)

WHAT THE CLIENT HAS TO SAY

Business Objectives

CONSOLIDATING THE SOCIAL MEDIA PRESENCE

BNI India had multiple small social handles for each market, with no clear content strategy. Our objective was to consolidate these pages based on a Strategic Content Calendar powered by their marketing goals.

CONSOLIDATING & REBUILDING WEBSITES

Scion Social’s web team helped integrate 100+ regional web pages and websites under a single National website, while maintaining a unified CRM and CMS system for all BNI India regions.

CONTINUOUS LEAD GENERATION DURING THE PANDEMIC

With the national lockdown affecting this highly “in-person” business model. Scion Social’s campaigns team helped with developing an online funnel that would fuel high quality lead generation through Social Media Ads and Google PPC Campaigns.

Our Solution

Social Media Ads

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Alumni Acquisition Campaign

Designed a Custom Email Sequence: For members who dropped in the last two years. As part of these nurturing email sequences, BNI members would receive valuable information about their industries, value-based content, business articles to business owners, and information about their recent wins.
Lead Nurturing Sequence For all the new leads that came into the sales funnels via social media ads. This has helped the leads to move from the consideration stage to the decision stage of the funnel. The email showed more details about the services and highlighted the best feature.

Search Engine Optimisation

BNI India’s website was revamped in 2018 to improve site infrastructure and navigation to enable easier browsing and visitor flow.

Built the new website structure on an SEO framework to increase organic search traffic and drive future growth
Deployed a fully responsive solution for all 100+ regions by integrating regional contact forms into the national website. This is backed by WordPress and CMS
Drove conversions by reworking the visitor flow to enable them to become leads and ultimately register for attending meetings online.
Uploaded more than 500 blogs over the last 5 years that are rich with SEO content that drives organic traffic and users