VRKP Industries Achieved 106% Increase in Organic Traffic - SEO Case Study

Discover how VRKP Steel Industries
achieved 106% increase in Organic traffic

Discover how VRKP Steel Industries achieved 106% increase in Organic traffic

Combining expert analysis, client objectives & research led to the integrated Digital Marketing approach for VRKP, which resulted in great success.

Digital Strategies that did wonders for VRKP:
  • Conversion Rate Optimization (CRO)
  • SEO – Search Engine Optimization
  • Social Media Marketing
  • PPC – Pay per Click Advertising
  • Local SEO
  • Marketing Automation
CLIENT
VRKP Steel Industry Pvt Ltd
INDUSTRY
Steel Manufacturing – Construction Materials

THE CLIENT

The journey of VRKP Steel Industries began in 1990, by establishing the first manufacturing unit of the group in Bangalore. With over 30 years of experience in the steel industry, VRKP has established itself as a leading manufacturer of Twin ribbed TMT Steel Bars (using LRF Technology) in the South Indian market.

VRKP collaborated with Scion Social to establish & improve their web presence, and generate leads for their business. They also wanted to protect digital assets from a terminated employee.

THE BIG WINS

290+

Enquiries Generated

106%

Increase in Organic Traffic

1000

Avg increase in Followers on FB MoM

3 Million

Post reach on Social Media

The Challenges

The pandemic forced businesses to move online, forcing VRKP to adopt digital technologies to serve their customers better. To stay competitive in this new business and economic environment VRKP revamped their website as per current UI/UX trends. Also to increase their brand’s visibility online, improve ranking for keywords, and generate leads.

We at Scion provided extensive, and varied digital marketing support throughout the transition for VRKP Steel industries.

THE OBJECTIVES


Enhance Digital Presence


Automate Marketing Tasks / Digital asset management


Increase Search Traffic to Website via Search engines


Generate Enquiries via Website, Social Media & Campaigns

Our Approach

Benchmarking Report

We created benchmark reports that included process maps, infographics and case studies. This enabled us to draw industry-specific and cross-industry performance comparisons and also leverage the winning practices of best-in-class organizations.

Comprehensive Technical Site Audits

We performed a detailed SEO Analysis across 100 website data points considering on-page factors, technical seo, content analysis and website UX strategies. This helped us to provide a clear and actionable set of recommendations for improving organic traffic.

Recommendations

As per the analysis, we recommended them to focus on the website UX/UI, website structure, content optimisation & marketing. We also suggested them to focus on Local Search Engine Optimisation along with promoting their brand on Social media channels for better reach & potential lead generation.

THE STRATEGY

THE RESULTS

Traffic & Keyword Ranking

With our customised digital marketing strategy to improve local search traffic & lead generation, we got 290+ leads and a 106% increase in organic traffic from Google in 2021.
Working on providing a great user experience we were able to reduce the bounce rate, improve engagement on the website. This led in increased average time on page which indicated that users were happy to engage with the website’s new UI/UX.

Google Search Results - Branding

Branded keywords are like visiting cards. They tell your brand name to your visitors. With our strategy to focus on “Brand” keywords, VRKP was able to appear under Local Pack, People Also Ask, Images for VRKP & Related Searches along with Sitelinks of course, all at the same time!

Users who are searching for the exact match brand name imply that they’re already aware of your business & are your potential customers. Capitalizing on branded terms helped VRKP not only spread awareness about their brand but also gain local, relevant search traffic.

Analytics Overview

With our SEO recommendations VRKP doubled their organic Search traffic within 10 months. Focusing on creating killer content that resonated with the local audience really helped them get the momentum. With our content marketing strategy for local SEO helped VRKP gain 56% new visitors along with a 60% increase in number of pageviews!

SOCIAL MEDIA

SNAPSHOTS

Each business is different and so are their pain points but the basics of SEO are the same for all types of businesses across the globe. It is the SEO Strategy that changes as per a particular business’s goals and objectives!

We provide strategic digital marketing services that help you boost your ROI, generate leads, increase conversions and help you grow. You can focus on your business while we take care of your online properties!
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