HOW KEVIN SMITH TRANSPORTATION GROUP (KSTG) achieved 12+ KEYWORDS IN TOP 3 POSITIONS AND GENERATED 4.2K ENQUIRIES IN Last 8 MONTHS – [SEO SUCCESS STORY]
Discover how targeting location specific keywords, improving the website UX and focused social media marketing helped transportation company in Philadelphia achieve keyword rankings on SERP and generate qualified leads which they’d lost due to Covid-19 pandemic.
Name:
Kevin Smith Transportation Group
Industry:
Business & Luxury Transportation
THE CLIENT
Kevin Smith Transportation Group is a chauffeured ground transportation company in Philadelphia. From the newest party buses to the most luxurious sedans and SUVs, KSTG has the most diverse fleet of the region.
KSTG collaborated with Scion Social to pinpoint keywords and trends, assess their website, improve their organic website traffic and increase their search rankings.
THE RESULTS
Keywords on 1st Position
Keywords Ranking in Top 10 (5 Counties)
Average Keyword Ranking Position
+
Enquiries Generated
THEIR CHALLENGES
Due to Covid-19 pandemic & the lockdown, just like every other business, Kevin Smith Transportation Group also lost a lot of their business and revenue.
They wanted to regain their lost website traffic, keyword rankings & increase the number of leads. Also, a better user experience was something that they were looking for.
THE OBJECTIVES
Rank Target Keywords in 5 counties
Grow Website Traffic
MAINTAIN KEY WORDS RAKINGS
GENERATE enquiries
OUR PROCESS – THE TELESCOPE
Benchmarking Report
We created benchmark reports that included process maps, infographics and case studies. This enabled us to draw industry-specific and cross-industry performance comparisons and also leverage the winning practices of best-in-class organizations.
This enabled us to know the current status of the website, its history and overall web presence. We gathered information about the client’s business, their services and service areas which helped us in chalking out our strategy further.
SEO Audit Report
We performed a detailed SEO Analysis of their website across 100 website data points considering On-Page factors, Technical SEO, Content Analysis and Website UX strategies.
By performing a thorough audit of the website, we were able to pinpoint exact errors in the code, URLs, Content & visuals. This helped us to provide a clear and actionable set of recommendations for achieving their objectives.
Strategy for SEO: As per the client’s specific requirements, website audit and our analysis, we recommended a comprehensive digital marketing strategy.
Along with working on website UX, page load speed, local keywords we also opted for Social media marketing as it would prove helpful in customer engagement.
OUR STRATEGY
Improve website content & structure to increase visibility of their core services
IMPROVE UX FOR BETTER USER EXPERIENCE
TARGET LOCAL KEYWORDS TO INCREASE PRESENCE & ATTRACT QUALIFIED enquiries
INCREASE VISIBILITY ON SOCIAL MEDIA PLATFORMS
TRAFFIC & KEYWORD RANKINGS
With our strategy to improve organic website traffic & lead generation, our goal conversion rate increased by 198% in 8 months with a 124% increase in organic traffic from Google.
Making changes in the website’s UX, we helped reduce the bounce rate & average session duration also saw increase as the visitors were able to get what they were looking for.
Bounce rate reduced by 4.2% thus increasing the website engagement with qualified traffic.
Organic traffic from Philadelphia increased by 92.3%.
As per our analysis from the “Telescope“, we figured out that the focus should be on location specific keywords.
We targeted local keywords in order to gain area specific visitors that would help us in generating quality leads. We also worked on their social media channels to improve customer engagement.
We provide Strategic Digital Marketing that helps you increase your ROI, we take care of your online business requirements so that you can focus more on your business!
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