Learn To Trade saw a drop of 55% in their CPL on Facebook and a Conversion Rate of 23% for their Onsite events in the UK, Australia, Philippines & South Africa

Learn To Trade saw a drop of 50% in their Cost Per Lead across Facebook and a remarkable improvement in Lead to the Conversion rate for their Onsite events in the UK, Australia, Philippines & South Africa

The Client

Learn to Trade is Europe’s largest and most successful trader trading organization, with a 15 years history of major awards for service and quality. They have trained over 300,000 people worldwide to trade the foreign exchange and stock markets.    

Project Information

The majority of Learn to Trade’s sales came from their on-site events. Therefore, the quality and the cost of these leads was of paramount importance to their success. Low CPL and high Marketing Qualified Leads were our primary goal with this client.

INDUSTRY

Onsite Events,
Education

SERVICES

Facebook ads, Landing Page optimization

TIMELINE

2017-2019

LANDING PAGE

Learn To Trade 

Impact

55.3%

CPL Reduction

$1,346,815

Total Budget handled

116,417

Total number of leads

23%

Conversion rate 

WHAT THE CLIENT HAS TO SAY

Business Needs

MEETING TARGET REGISTRATIONS FOR EVENTS
LTT had large advertising budgets which had to be prioritized across locations in order to get quality registrations for their multiple on-site events.
CONTROL HIGH-COST PER LEAD
With sky-rocketing CPL, the paid campaigns needed to be consolidated using a strategically throughout targeting plan.
BUSINESS EXPANSION ACROSS ASIA & NEW ZEALAND

Learn To Trade had expansion plans across multiple locations. we need to craft a market entry strategy, tracking and measuring success create a fool proof execution plan.

Our Solution

Once best-performing ad groups were identified, we were able to allocate more budget to these and club the non-performing ones under a single umbrella with controlled spends.

This single step was instrumental in bringing down the CPL by 50% within 45 days of taking over the LTT’s performance management system.

The existing customer list and audience who have interacted with the ads in the last 90 days were excluded to make room for the fresh cold audience.

Before taking over, people between the age of 18 to 65 years were included in the targeting.

Upon analyzing the customer profile we realized that 75% of the buyers were 33yrs+. We proceeded to give more budget to this age group compared to earlier. 18-32 yrs age group were allocated controlled spends.

Earlier, the ad messaging spoke about “making more money”. This message failed to address the proper mission and vision of the company and had a low quality score. However, with our research, we found that “learning a new skill” was better accepted across the UK and Australia compared with the earlier targeting. This change in messaging improved our Click Through Rate on the ads.
16.8% Increase in Organic Traffic after implementing SEO in the last 9 months
(Aug 21 to April 22 compared to previous period)
Our design and campaigns team was able to make some tweaks to the Landing page to turn into a High Converting one.
  • Clear value proposition with social proof

    Having the awards and recommendations in the first fold provided the much needed trust factor to the user.

    The clear value proposition improved the chances of getting the lead in the 1st fold itself

    Clear date and venue selection widget made it easy for the user to click through and register

  • Head shot and introduction to the Speaker

    For every user that scrolled past the 1st fold, it was necessary to proactively answer the questions in their mind. Adding the details of the speaker and the founder of the company helped establish authority in the field of Forex Training.

  • Testimonials

    To build trust and credibility among the audience, testimonials have been added to the landing page. Social proof played a critical role in increasing the conversion rate. Moreover, it has played a significant role in strengthening the brand image in the market.

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