Learn To Trade saw a drop of 55% in their CPL on Facebook and a Conversion Rate of 23% for their Onsite events in the UK, Australia, Philippines & South Africa
Learn To Trade saw a drop of 50% in their Cost Per Lead across Facebook and a remarkable improvement in Lead to the Conversion rate for their Onsite events in the UK, Australia, Philippines & South Africa
Learn to Trade is Europe’s largest and most successful trader trading organization, with a 15 years history of major awards for service and quality. They have trained over 300,000 people worldwide to trade the foreign exchange and stock markets.
The majority of Learn to Trade’s sales came from their on-site events. Therefore, the quality and the cost of these leads was of paramount importance to their success. Low CPL and high Marketing Qualified Leads were our primary goal with this client.
INDUSTRY
Onsite Events,
Education
SERVICES
Facebook ads, Landing Page optimization
TIMELINE
2017-2019
LANDING PAGE
Impact
55.3%
CPL Reduction
$1,346,815
116,417
23%
Conversion rate
WHAT THE CLIENT HAS TO SAY
Business Needs
Learn To Trade had expansion plans across multiple locations. we need to craft a market entry strategy, tracking and measuring success create a fool proof execution plan.
Our Solution
- Clear value proposition with social proof
Having the awards and recommendations in the first fold provided the much needed trust factor to the user.
The clear value proposition improved the chances of getting the lead in the 1st fold itself
Clear date and venue selection widget made it easy for the user to click through and register
- Head shot and introduction to the Speaker
For every user that scrolled past the 1st fold, it was necessary to proactively answer the questions in their mind. Adding the details of the speaker and the founder of the company helped establish authority in the field of Forex Training.
- Testimonials
To build trust and credibility among the audience, testimonials have been added to the landing page. Social proof played a critical role in increasing the conversion rate. Moreover, it has played a significant role in strengthening the brand image in the market.
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