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migrate to google analytics 4
By Scion Social Digital Marketing Strategies

23 Jun: What Is Google Analytics 4 (GA4) & Why You Should Migrate Right Now

It is the latest version of Google Analytics which is now rolled out in almost all markets. It is built to provide insights across unified platforms with machine enabled learning. Remember...
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email marketing - email nurturing b2b shift in buyer's journey
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By Scion Social Email Marketing Marketing Automation

07 Jun: Email Nurturing: A Generational Shift In The B2B Buyer’s Journey

Email nurturing helps prospects along the buying cycle, strengthens relationships with your brand, and improves conversion rates. Lead nurturing is an essential element of B2B email...
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By Scion Social Linkedin Marketing

23 May: Inviting Visitors to BNI via LinkedIn: A Step-by-Step Guide

LinkedIn is one of the biggest social platforms focused on business. You may already have a LinkedIn profile or want to set it up. LinkedIn also has many professional tools that are excellent for...
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By Scion Social Paid Advertising

25 Apr: Acing Digital Advertising in a Cookieless World

Only if you have been living under a rock would you have missed the controversies and reports about the misuse of user data. As data privacy demands soar, regulations and laws around...
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404 page not found - custom 404 page
By Scion Social Search Engine Optimization

21 Apr: Plugging Your Leaky SEO Bucket: Custom 404 Pages to the Rescue

Ever seen a 404 page? Of course, you have. A better question would be – do you remember any of the 404 pages you have seen? 404 pages are a part of the Internet, and no matter...
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best youtube ad formats for your marketing strategy
By Scion Social Youtube Marketing

23 Mar: Top YouTube Ad Types: Choosing the Right Ad Format for Your 2025 Marketing Strategy

There is barely any Internet user on Earth who has not heard of YouTube or has not used it to watch a video. If you have been on YouTube, you must have seen its ads, at least the ones that...
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digital agency vs freelancers - pros & cons
By Scion Social Uncategorized

22 Mar: Digital Agency or Freelancers: How to Make the Right Choice

There comes a time for any growing business when the business functions grow beyond the capabilities of people handling it. This is especially true for small or mid-sized...
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