The Insanely Simple Guide to Getting Noticed on Social Media

The Insanely Simple Guide to Getting Noticed on Social Media
Have you been experiencing frustration in your attempts to get your posts noticed on social media? Maybe you’ve rolled out post after post but you simply aren’t getting the engagement or traction you’re looking for. The good news is that there are lots of little tips and tricks you can utilize to get increased engagement from your followers. Read on to find out what they are.

Be Authentic

People respond to realness. They like to know that others feel the same way they do.  Tell a story. Show your human side and don’t be afraid of vulnerability.

Feel It

Your audience should feel something: Inspired, happy, relieved, sad, nostalgic, motivated. Whatever the feeling, make sure it’s present because those feelings are what will bring your audience back time and again.

Keep it Simple

Keep your paragraphs short, no longer than 3 sentences. This style keeps readers engaged and entertained and more likely to read till the end of the post.

Less is More

Try to limit blog posts to 1,500 words. Even the most avid reader will lose interest in a story that carries on endlessly. Delete the fillers and unnecessary explanations. Stick to the point and get there in time.

Give it Away

The truth is that when you’re just starting out, people aren’t going to want to pay for what you have to offer. Once you have a loyal following, they will, but it will take some time to get there. In the meantime, just give it away.

Try Just Text

Some posts are better kept to just text, as a video or photo can actually take away from what you’re trying to get across to your audience.

Minimalist Pictures

Don’t overdo it with the photo; let it simply be an enhancement of your post, not the whole message. In the same vein, be careful when using stock images. The internet is saturated with them, which means that they are not likely to draw any special attention from your audience.

Focus: Headline and Feature Image

When sharing your blog posts on social media, make sure your headline and feature image are attention-grabbing. The idea is that a user should pause in their scrolling when they see it. Disclaimer: an attention-grabbing headline is not the same thing as click bait. No one likes click bait and making that mistake even once can have a negative effect on your future posts.

Stay Humble

When speaking about your personal experiences, be careful not to brag. Posts that are brimming over with ego will be given a wide berth by the majority of the audience you are trying to attract. When telling your story, tell it from the perspective of what your readers can gain rather than how much you have to offer.

Inspire to Action

Keep it inspirational; keep it motivating and give your audience clear steps they can follow to make it work. It’s about adding value and delivering workable solutions, not just getting likes.

Collaborate

A great way to engage an audience is to collaborate with another person on social media who already has the kind of audience you are trying to attract.

There are a couple of ways to go about it:

  1. Email them and request a collaboration, or for them to share your posts or vice versa.
  2. Build a relationship with them on social media, or by email or chat and then ask them if you can tag them in your posts.

 Don’t take advantage of these collaborations by overdoing it and try not to tag them without asking them first. That’s not good social media manners.

Kindness Costs Nothing

When readers and followers message you, respond. Help others who are just starting out – write the post, share the photo, do the shout-out, say thank you often. It’s the little things that gain you a loyal following.

Support Good Causes

There are a lot of causes on social media. When you see one that speaks to you, share it and support it. Don’t do it to get an audience; but to spread good and kindness.

 

Well, there you have it readers. Try these the next time you post something. By tweaking things just a little, you can get the social media gains you’re looking for.

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3 Social Media Marketing Trends to Watch in 2018

Science behind Visual Content

With both the level of activity as well as the impact of social media on the rise, it stands to reason that the way we use it will change over time. This is particularly true for those of us who advertise on social media. Trends come and go – sometimes in the blink of an eye – but some stick around and can make all the difference between our success and failure. Here are 3 trends to keep your eye on in 2018.

The Rise in the Cost of Advertising on Social Media

The attraction of advertising on social media lies in its effectiveness. There is simply no better way right now to reach your target audience – and in such a cost-effective way. While in the past you may have been able to reach a sizeable audience organically, the recent increase in the number of social media advertisers has had a direct impact on social media advertising. You should expect costs to rise as more and more businesses take to social media to gain customers.
The proof is in the statistics:

  • 74% increase in social media expenditure in 2017 alone
  • 12% increase in the cost of digital ads per year
  • 171% rise in the average CPM on Facebook
  • 136% rise in the average CPC

The Importance of Promotion through Video

It may or may not surprise you to hear that videos are shared on social media 1,200% more than text and images collectively. That, if nothing else, is proof of the enormous value of video promotion. In fact, a recent study has calculated that by 2019, videos will account for 80% of all customer interaction on the internet and on social media in particular; the reason being that 95% of people retain visual content easier than they do text. If that’s not a good reason to get the cameras rolling, I don’t know what is.

Marketing through Social Media Influencers

Expanding the reach of your brand through social media influencers is not a new trend. It’s been going on for some time and there is little reason to wonder as to its popularity. Studies have found that a whopping 74% of people look to social media networks for help with their retail decisions, while 40% of people today are influenced into buying a product that was promoted on social media by one of their favourite influencers. This kind of marketing, while lucrative for the influencer (how do you think the Kardashians make so much off a single Instagram post?) can be less efficient for your brand, depending on your budget, but still remains a strong trend going into 2018.

Well there you have it – 3 social media marketing trends that you can use to boost your business. The great thing about these 3 – though they aren’t the only trends by a long shot – is that they are doable for start-ups as well as established brands; and if you’re not an established brand, well, they can certainly help you get there.

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Blast From The Past

Old School Marketing

How much ever we advance into the future with new technologies, there comes a time when absolutely nothing works and you have to turn to your traditional methods. Here are four old school marketing techniques that still have an impact on how your product or service performs and how popular it is with your audience.

Let’s take a look at what Social Media Hat has in store for us.

Direct Mail

Direct Mail

Image via Flickr by rubenerd

So, I know you already think I’m crazy. How can direct mail be first on this list? Well the fact is direct mail can be very effective for certain companies. According to Direct Marketing News, the average response rate for B2B and B2C campaigns combined was 4.4% in 2012. Combine this with an average cost per lead of around $50, and this method is still very intriguing for some brands.

Since nothing is safe from the digital creep these days, big data and digital marketing is infiltrating the Direct Mail industry at a rapid pace. Marketing departments are using advanced analytics to tailor their campaigns so they only mail to qualified prospects. Many companies are also integrating a multi-pronged approach to accompany their direct mail with social media and other digital touches to maximize exposure to their brand.

Promotional Products

Promotional Products

Image via Flickr by steeveleenow

Who doesn’t need another pen right? Well promotional products, or ad specialties, have long since moved beyond the pens and refrigerator magnets of yore. Almost any product can be personalized with a logo or a message these days. The Advertising Specialties Institute boasts a product catalog of nearly half a million products!

So why would you buy promotional products to promote your brand? Well the common sense answer is that you’re giving someone something with your logo to take away and see over and over. The average cost per impression is around half a penny for the entire industry. If you choose the right products, you can actually build a team of brand ambassadors spreading your message while you don’t lift a finger.

Trade Shows

Trade Shows

Image via Flickr by ThinkGeoEnergy

Does anyone ever get business from a trade show? Of course they do. Big brands use trade shows to remind everyone in the industry that they are still going strong, and new brands use trade shows to get the word out about their product or service. There’s no other way to get in front of more qualified prospects in one room than a trade show.

Successful trade show strategies of today involve using data and outreach before the show, engaging prospects during, and following up effectively afterward. Companies that are taking to social media to let their contacts know they will be at a trade show have a better chance of meeting one of their three main goals-brand awareness, lead generation, and relationship building.

Email Marketing

Email Marketing

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Revolutionise Your Social Media Marketing With Live Streams

Social Media and Live Stream

All those who agree with the fact that social media used to be a cake walk for almost anyone, raise your hands. Those were the days when you just had to upload one engaging post and your job would be done. well ‘those days’ were just a couple of years ago. That just shows how fast things are advancing in the world or marketing not to mention social media marketing.

Rich media seems to be the in thing but there is a player in town who is even better and promises to change your social media marketing strategies and take them to a whole new level. Let’s take a look at what Meltwater, has to say about this.

Social Media Live Streaming Explained

Live streaming video, of course, has been around for years now. But until this year, services like UStream and Justin.TV fell short in that they did not offer any type of social media integration. You should stream your events live on the internet, but all you could offer your followers was a lifeless link in their news feeds.

Of course, much of that changed in 2015. In February, the iPhone app Meerkat launched at SXSW, promising to deliver live video feeds to your Twitter Followers. Following immense immediate success, Twitter realised the untapped potential of social media live streams, andreleased its own alternative – Periscope in late March.

Meanwhile, the world’s largest social media network finally got in on the action whenFacebook released its own live streaming functionality this August. Unfortunately, that feature came with a caveat: while Meerkat and Periscope are both available to the general public, only celebrities can stream their videos live on Facebook.

The Success of Social Media Live Streams

2015 was the first year in which social media live streams became a thing, so it’s still early in evaluating early returns from brands integrating the feature into their social media marketing strategy. But these early returns are incredibly promising:

In other words, live streams are carving out a niche even early in their adoption process, suggesting the promise of this new technology as it moves more into the realm of general, “every day” users.

Integrating Live Streams into Your Social Media Marketing

If you’ve read our posts before, you know that we’re big fans of jumping onto a new, promising feature or technology while the market is not yet saturated. Doing so allows you to become known as forward-thinking by your audience, while also operating in a realm that is not yet drowning in noise from your competitors.

And especially with a new technology that is as promising and has as much potential to change the way we view social media marketing as live streaming, why not jump in and utilise it to advance your brand? Social Media Examiner recently posted 6 ways to use live streaming video on social media to benefit your business:

  1. Share Live Events. This is perhaps the most obvious use of social media live streaming: allow members of your audience who can’t join you in person to still take part of an important company event. Whether you hold an awards banquet or moderate a panel at a popular conference within your industry, live streaming the event can increase the impact of your efforts beyond your physical attendees.
  2. Host Interviews. Interviews are a great way for your audience to get to know members of your company, and even other customers – but too often, the recorded versions seem stilted and over produced. Instead, live stream spontaneous interviews, which will make your brand seem more relatable and personable.
  3. Showcase Products. Whether you produce products or provide services, why not show your audience exactly what it is that your products/services do?

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Unleash The Force Within

Unleash the power of social media

We are quite well versed with social media and its capabilities by now. The point of concern is how to use the hidden powers of this particular tool to the fullest and in the best possible way. Latching onto the current trends and using them to your advantage always gives you an upper hand over your competitors.

Now what you will be needing is a few helper elves to get out and harness the immense power of social media. All thanks to Inc. we have a few tools listed below.

1. Hootsuite

Hootsuite (like Tweetdeck, below) is handy for its ability to “create custom live feeds of posts that allow you to monitor a brand, profile, or search term in real time,” Echter says. “These feeds are one of the easiest ways to monitor what is being said, then reply or resolve the issue as quickly as possible. They use modified Boolean operatives to discover new posts, allowing you to be fairly specific with what it is you’re trying to monitor.”

For instance, he says, you can set a feed to search for posts containing your company name and a negative sentiment, posts sent by or mentioning a specific profile, or even posts containing a search term and asking a question. If your company sells sewing patterns and supplies online, you might want to flag posts containing a question and the terms “sewing pattern” or “cotton thread,” for example. Hootsuite’s home page makes it appear that you can only get a free trial for 30 days, but in fact the service does offer a free level.

2. TweetDeck

TweetDeck offers many of the same features as Hootsuite, Echter says. The catch is that, since the company was acquired by Twitter, it only works with Twitter and no longer with other platforms such as Facebook. But some companies and industries are very Twitter-driven and if that’s your case, Tweetdeck is worth considering, Echter says. “Of the two, it’s the quicker tool.”

3. Social Mention

Enter a term into Social Mention and the service will let you see mentions for that term across a variety of social networks and blogs. It allows you to see whether those mentions are positive, negative, or neutral, how often the term is mentioned, corresponding terms, top social profiles mentioning the term and the passion and reach of those mentions, Echter says. “As a start, I recommend you search for mentions of your brand and a few of your competitors to benchmark the size and sentiment of your social footprint.”

4. Hashtagify

Hashtagify allows you to discover the most popular and most frequently used hashtags related to a specific topic,” Echter says.

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