Every business is different from the other and hence, some social media sites may not work as well as they do for other businesses.

With a new social media platform popping up with some new feature every day it makes us feel the need to have our feet in every boat there is.

Well, we were as confused as you are right now. The solution to that is right here.

Which Social Media Site Do You Use?

The answer to that question has been given by Rebekah Radice.

Facebook

There’s no denying it. Facebook is the reigning social media King.

With a billion users logging in to Facebook daily, overlooking it is a mistake.

And while it might have been the network you connected with your family and friends on,

Compared to the other social networks, Facebook’s role lies in helping companies build strong brand loyalty, a solid reputation, and better relationships.

In that, businesses establish themselves as an authority in their specific niche through quality (and engaging) content.

Want to attract the right people to your Page? Start by building out your “About.”

Tips to Help You Craft Your “About”

• Add your mission, vision and values along with any founding details that would matter to potential clients.
• You have a short amount of time to gain the attention of potential fans. Put the most relevant details at the top of your “About.”
• Answer questions any customer or fan would have.
• Provide success stories and examples of how you’ve helped others. Was there a difficult situation you were able to work through? Highlight that story!
• Strike industry jargon from your messaging and talk to your audience in a conversational way.
• Add keywords and phrases that are relevant to your business and would be used by any consumer looking for your business.

Once you’ve done this, it’s time to get the conversation started. Share content thatencourages dialogue and interaction.

Red Bull is a great example of a brand that’s established a personal connection with their customer base.

They don’t simply push energy drinks, but instead create an experience around the drink itself.

The brand’s adrenaline-filled images and videos capture people’s attention, imagination, and inspiration.

Twitter

Twitter is another social media site that’s appropriate for any business or vertical.

With over 300 million users, Twitter offers a unique opportunity to engage in real-time. No matter what type of content you’re looking to share, Twitter has an audience for you.

And its brief 140 character format makes it simple and straightforward. Yet, many businesses still feel stumped at where to begin.

Here’s a Few Easy Ways You Can Use Twitter

• Interact and engage with your customers building deeper, more meaningful relationships.
• Offer a solution to your potential clients top questions.
• Share your story and give a sneak peek into what makes your company tick.
• Highlight your employees by sharing a behind-the-scenes look at your day-to-day operations.
• Take your customer service to a whole new level by actively listening.

The NBA is a perfect example of a brand that’s nailed the Twitter strategy.

They don’t simply push out basketball content. They add context to their timely tweets, making every one interactive and engaging.