Poor design can kill your content marketing. Let’s say that your content is great, and you’re also being effective at promoting it. What else could you do to get more and better leads? You’ve got to optimize your design.
It doesn’t matter how good your content is – if you don’t address design and navigation issues, your audience won’t stick around to see it. Good design is about taking users through an engaging and persuasive journey. You don’t want your users clicking all over your blog just to find a link.
Uberflip’s latest SlideShare covers 7 tactics to optimize your content marketing design and drive conversions: