When writing content for your website or blog, the current trend is to increase the effectiveness of your content by using Search Engine Optimization (SEO) techniques or by adding excerpts from related keyword articles. Before attempting to improve your website with these content boosters, it is important to know the differences between the two, and how they are similar.
What is Content Creation?
Content creation includes all the articles, blog posts, images and content you place on your website or blog. For most people, content typically means text articles. However, content also includes headlines, contact links, information boxes, video and more. It also includes your social media posts.
In general, content should relate directly to the main focus of your website. You have complete control and ownership over these articles and other content creations. You also control your design and theme, all of which will contribute to viewer satisfaction.
What is Content Curation?
Content curation is a popular technique for enhancing your website or blog. With this method, you include related digital content obtained from another source. You might use links or article excepts with photos or graphics that relate to your website topic. If you do use content from another source, be sure you have permission from that source to reproduce their content. Content curation is similar to being a curator at a gallery or museum. You assemble interesting content from other sources to use as your own marketing tool.
Another aspect of this strategy is to get your own content curated on related websites. Acquiring back links to your website can increase the reach of your content. Curation is basically like building a library of content that is important to your viewers. They seek information from you; what information you present is your choice. You do not need to reinvent the wheel to build a good carriage! If you are still unsure what content curation is, check out Brooke Ballard’s article Content Curation 101.
Benefits of Content Creation and Content Curation
The major benefit of these marketing techniques is generating SEO content for your website. Your goal is to find or create items of interest to your viewers. These viewers may share your content on their social networks, which can result in an increase of new viewers to your website. Additionally, it is important to add new content frequently to help boost your ranking in online searches.
Furthermore, you can reach a greater audience by creating and using carefully selected content. The benefits will show when you look at your profit line. If everything is working well, you should see increased viewership and profits.
Do you create and curate content?
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