Running profitable ads and scaling your business is one of the sweetest feelings there is.
And Facebook is a platform that helps millions of businesses do exactly that.
But without the right Facebook advertising tools, scaling can be pretty hard – especially since the latest IOS update or how CPCs are rising.
Best Facebook Ad Creation Tools
Our first category of best Facebook ad tools is for the creation of your ads. Let’s look at which one of them is best for you.
HootSuite Ads
Hootsuite has established itself as one of the best social media marketing tools. And it’s done so for a good reason.
But it doesn’t only allow you to schedule your social media posts; it also allows you to create Facebook ads in just a couple of clicks.
Hootsuite ads also helps you:
- Share reports with clients
- Manage several campaigns at once -all from a single dashboard
- Define your optimization strategy by measuring the results of your Facebook advertising campaign
If you’re looking for an all-in-one tool that lets you manage both your social media accounts and advertising campaigns, there aren’t many better options out there than this one.
And the icing on the cake: It’s got a mobile app too.
SEMrush Social Media Ads (Best For SEOs)
Although SEMrush is primarily an SEO tool, it also helps you with social media marketing and advertising.
It comes with a social media ad creation tool that lets you create, launch and manage ads on Facebook and Instagram.
So, isn’t this a little more than just a Facebook ad creation tool?
Correct. It also lets you manage your ads and will even identify low-performing ads for you so that you can make tweaks.
The only reason it’s in this category is that it fits into them all and we had to choose one.
But with this many features, it’s no wonder SEMrush is considered one of the most robust digital marketing tools in the game.
Canva Ad Creative
Canva is one of the most popular online graphic tools to create ads graphics for your campaigns.
What we love about Canva is its ease of use, as it’s a simple drag & drop graphics tool.
Plus, it also comes with a range of beautiful and templates to help you create Facebook ads.
Canva also allows you to create almost any other graphics you need, whether for your ads, social media, or website.
And you can even do this from pretty much any device, as Canva has an easy-to-use mobile app as well.
Snappa
Snappa is also a great design tool to create a Facebook ad creative. It comes with a range of templates that you for Facebook & Instagram can use to create ads.
The templates have a huge variety, ranging from cooperate professionalism to fun and bright colors.
Snappa has free and paid plans, so you won’t need to make any commitments to enjoy this tool.
Facebook ads monitoring and Optimization tools
Our next category is arguably the most important because it will help you monitor and optimize your ads for success.
Hyros (Best For Scaling & AI)
Hyros is the fastest-growing ad tracking software on the market. It was founded by Alex Becker, an internet Entrepreneur who has also been behind other online marketing tools like MarketHero.
Hyros solves a very specific problem; once you scale your ads, the ad tracking is pretty off. This means you won’t be able to tell where your sales are coming from.
That then messes up your split-testing and overall ad management… making it very hard for you to scale profitably.
The cool thing about Hyros is that it then combines this tracking with AI optimization to improve your campaign performance.
And check this out; Hyros has a guarantee that it will help your ads become more profitable.
How can they guarantee this?
Well, they have seen the results it gets for clients. And their data suggests that using Hyros saves at least 15% on your ad spend instantly.
And if you’re spending less money per click – you can invest more – to generate more traffic and sales.
Why It’s Best For Advanced Users
As you can imagine, this problem is one that you get later down the line when you start scaling.
So if you’re just about to start running ads for the first time… Hyros might not be for you yet.
However, if you’re jumping in with a big spend for your company, it’s worth checking out Hyros.
Wordstream
The Wordstream advisor is an affordable solution to manage and optimize your ads.
For just $49 per month, it will give you actionable and custom suggestions that will help your Facebook ads become more profitable.
And check this out: Besides helping you run better ads, it also has a landing page builder and pop-up creator inside.
So, while it’s affordable, it definitely has quite a lot of tools that will help you create and run a better ad campaign.
- Customized campaign alerts
- Easy performance tracking
- Cross-platform reporting and dashboard
- Query Stream and Keyword Research Tool
- Easy-To-Use Creative Tools & Shutterstock images
- Landing page builder & pop-up creator
If you would like to get a feel of WordStream, we recommend checking out their free Facebook ads performance grader.
It will give you a rating out of 100, alongside some actionable steps that help your Facebook ads become more profitable.
AdStage (TapClicks)
Adstage is not only one of the best Facebook advertising tools, but it also helps you manage advertising campaigns from other platforms like:
- Amazon
- Quora
- YouTube
What Adstage allows you to do is manage your advertising campaigns from all of these platforms in one dashboard.
Plus, it also gives you detailed insights from all of these platforms to help you optimize your ads to be more profitable.
Something that we LOVE about Adstage is that you can use the insights you get from Google or Pinterest ads and apply them to your Facebook ad performance.
Of course, you should consider that they come from other platforms, but it’s definitely worth testing.
It’s also no surprise that some major brands are using this tool, including:
- Visa
- SAP
- HIRED
- metadata.io
- Zillow
If you’ve been finding it hard to keep track of your ad campaigns on different platforms, Adstage is a great solution.
Facebook Ad scheduling tools
Driftrock
Driftrock has one of the most interesting approaches to scheduling from all of the Facebook advertising tools we’ve seen.
You can choose to schedule your ads based on the time, weather, and various other factors.
For example, let’s say you own a local ice cream shop.
Now you could choose that your ads only run in the local area when the weather is sunny… Pretty cool, right?
Yep, it basically makes sure that you are only spending money on ads when it makes sense. Plus, it also helps you save time because you won’t have to be running back to your FB ad manager all the time to pause or continue your ads.
Driftrock also does so much more than what we have explained above. Like what?
For example, you can use the data from your CRM in your custom audiences with the flow feature. Basically, you can get data to base your ads on before even running an ad – allowing you to save valuable resources.
So, yes, it’s a pretty sweet tool – and we’d definitely recommend checking it out if you run ads. It has some of the best features on the market and will help you improve your campaign performance.
Qwaya
Qwaya is another one of those hybrid Facebook advertising tools. Why?
Because it helps you both optimize and schedule your runs – so you can run more profitable campaigns.
It lets you test more variables than the traditional A/B testing in Facebook ads or landing page builders.
For example, you can split-test every single component of your ad:
- The Facebook ad link
- The Facebook ad headline
- The Facebook ad description
- The ad creatives
- Your CTAs
Qwaya also gives you advanced scheduling and management tools… So, how are they useful?
Here’s an example: If you know your audience isn’t online from 1 am to 7 am, you can stop running your ads during this time – on autopilot.
You need to set it up once and integrate it with your Facebook ads manager.
Facebook Ad Reporting & Analytics tools
Data: As marketers, we need as much of it as possible, so let’s look at some tools that will help us do exactly that.
AdEspresso
AdEspresso is a tool that focuses on one thing: breaking down the numbers of your Facebook ad campaigns into easy-to-digest data.
How does it do this?
Through its visual analytics that translate all those confusing numbers… Into metrics that a 14-year old child could understand.
We also LOVE this tool because you can customize your dashboards to show the metrics that matter most for you.
And if that wasn’t enough, it also has an “Academy” feature, where they teach you how to use the platform so your ads can become more profitable.
You can check out AdEspresso using the 14-day FREE trial by clicking the ad below.
AgoraPulse Facebook Ad Reporting (Best FREE Facebook Advertising Tool)
AgoraPulse is mainly known for its social media reporting and management tool.
But it also has an incredible Facebook ad reporting tool that is clear and easy to understand.
All the metrics are updated in real-time, allowing you to optimize your Facebook ads accordingly.
Some of the key metrics that AgoraPuls will show you are:
But the best thing about this tool is that it’s completely FREE.
All you need to do is sign up for the free plan and integrate your Facebook ads manager. Then you’ll be ready to go.
Facebook Advertising Research Tools
Let’s face it: Without the right research, Facebook advertising is a lot harder to get right.
You can’t target your audience if you don’t know exactly who they are… Let alone make them click.
Facebook Insights
Facebook audience insights is a tool that takes data directly from Facebook and compiles it into data that you can use in your research.
It will give you some key insights, including:
- Demographics
- Interests of your audience
- Ages
- And more…
In terms of research, you really can’t beat the audience insights – which is why it made this list of incredible Facebook ad tools.
Facebook Ad Library
The Facebook ad library is another tool that comes directly from Facebook. Using it, you’ll be able to spy on your competitors and see the ads they are running.
If they have been running an ad for months, you can probably guess that it’s been pretty profitable for them.
So, you can do something similar and test how that goes for you.
Other Facebook Ad Tools
EMV Headline Optimizer
You may have heard the saying that the headline is the most important part of your ad.
With Facebook ads, this is also the case – because if you don’t have a headline that draws attention, nobody will read your entire ad.
The EMV headline optimizer is a free tool that will rate how emotional your headline is. Most professional copywriters aim for around 40%, as this is the most likely to create an action from your target audience.
Considering it’s a free tool, it’s pretty effective – so we definitely recommend giving it a shot.
If you nail your custom audience targeting, have an appealing image, and perform well in this test… You should have a high CTR, which means you get cheaper ads and will find it easier to scale.
Facebook Messenger & WordPress Plugin
Facebook chat campaigns allow you to create a little more engagement and connection between you and your potential customer.
The cool thing about it is that there is a WordPress plugin to integrate it and use it on your website.
If you’re running ads directly to your website, you can then install this plugin to provide customer support right there. Sometimes, this on your landing pages can be the difference between the sale or not.
Tips For Choosing The Right Facebook Marketing Tools
We also wanted to give you some tips on picking the right Facebook marketing tools:
- Test out different Facebook ad tools using the free trials to find the right option for your campaign
- Avoid saving on tools that will make your ads more profitable. If they can help you run more profitable ads, they will be better than a tool that saves you $50 per month
- Make sure to use a Facebook ad scheduling tool that suits your business (ex: if you need advanced scheduling, consider a tool like DriftRock)
- If you have a team, ensure that your tools offer enough users
Bonus tip: If you are running ads from a brand new Facebook page, make sure to make it look active first. For example, by adding:
- A profile picture
- A header
- Page description
- Websites & other info
- Some posts
Final Thoughts
We hope you have enjoyed this article in the best Facebook advertising tools. Just remember to split-test your ad campaigns thoroughly and use the tools that will help you save time or money on your ads.
Want to work with a global online marketing agency? Get in touch with one of our experts today for a free 30-minute phone call.
