
Marketing Resources for BNI
Your go-to hub for digital marketing resources, best practices, tools and more for your BNI Market Growth


Content Marketing Resources
Your All-in-One Guide to BNI Market Social Media Success
- Ready-to-use -Templates and Strategies for impactful BNI marketing
- Boost Visibility & Referrals – Showcase real member stories, meetings, and events to grow your chapter’s presence and attract business opportunities.
- Stay On-Brand, Stay Local – Get a visual style guide, hashtag cheat sheet, and editable templates that ensure consistency while highlighting your local flavor.
- Simple Steps, Real Impact – Follow best practices, assign Social Media Champions, and use our checklist to drive engagement with ease.

BNI Video & Filming Best Practice Guide
- Plan with Purpose – Structure videos with a strong hook, clear message, and call-to-action to drive engagement.
- Film with Quality – Use simple tools and best practices for lighting, sound, and framing—even with a smartphone.
- Create for Every Platform – Optimize videos for LinkedIn, Instagram, YouTube, and Facebook based on format and audience.
- Edit Smart & Share Right – Follow editing tips, avoid common mistakes, and deliver your footage in the right formats.
Your Step-by-Step Guide to SEO Success for BNI Connect Websites
- Master Keyword Strategy – Use primary and secondary keywords to boost search visibility and attract the right traffic.
- Optimize Every Page – Apply SEO best practices across titles, meta descriptions, content, images, and URLs.
- Leverage Powerful Tools – Explore free and paid tools like Google Analytics, Ahrefs, and SEMrush for tracking and improvement.
- Track What Matters – Monitor rankings, traffic, and performance with clear KPIs to guide ongoing SEO growth.
Scion & BNI: Over a Decade of Excellence
Over 13 years of partnership with BNI, we have developed proven best practices to help you grow your country, region or chapter. This resource center is your one-stop solution for all things digital.
13+
Years of BNI Content Marketing
25+
Countries
200+
BNI Websites
What Our BNI Clients Have to Say
Don’t just take our word for it—hear from National Directors and franchise owners who’ve transformed their marketing with Scion’s expertise.
The Scion team has been a strong partner for me in the digital space. They started with the rebuild of my www.IvanMisner.com website. I then brought them in to manage the development of The Networking Scorecard App and most recently they have managed my social media growth strategy and paid ads campaign. Their team has proved to be professional and effective throughout, with a clear focus and strong core competencies.
I really want to just express our gratitude to the whole team. It’s just a fantastic team to work with. Thank you so much for everything that you guys do. You are so responsive, attentive and anything that we ask for you attend to it and your mode of communication email, WhatsApp – you guys – I don’t know when you sleep because anytime I send out a request or message, I get a response. So, a fantastic team I must say. Thank you so much and I am wishing you the very very best on behalf of BNI over here in the UAE. We love working with you guys and we look forward to another long long-term relationship with you and wishing you a fantastic 10 years and beyond from here on. All the Best!
Well what can I say, this is the best BNI Australia website we’ve ever had! I’m really pleased with it, thank you!
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