One of the most confusing metric is to find the ROI of a Fan because not every individual is equal. So, Every social Media Strategy should consider adding ROI as a pivotal metric in deciding if a campaign is successful or not.
The question remains “What is the value of fan?” answer is you cannot place a single value on a fan. Not only some fans are far more of worth than others but also are influencers who help in building your page by taking your page to an unreached audience.
The good news is that there is no dearth of analytics tools out there to help you understand every aspect of your fan base. It will help your brand if the data is collected used accordingly.
Here is an Infographic from Brand Talking which gives us insight on calculating an actual ROI of a facebook fan.
Source – [Social Media Today]