Do you remember when your mom used to tell you not to do things but you still did and regretted it later. This is one of those kind of posts. Instagram has been an under dog in the social media sphere but with 150 million montly active users it is going give other bigger social media networks a serious run for their money.
According to SocialBakers pictures have a higher average Engagement Rate (0.194%) than other post types (0.159%). For your next Social Media campaign on Instagram remember these tips of “Things Not To Do In Instagram”.
1. Don’t Be Invisible.
Instagram is a visual platform that allows brands to engage with their fans through real-time visual storytelling. It has more continuity and creativity than other platforms. If you sign up and leave your profile to rot, don’t bother signing up.
2. Don’t Advertise.
Yes, Instagram is in talks of adding ads to their platform, but that doesn’t mean your brand should start in the feed. Resist the urge to repurpose product shots from professional photo shoots or to blast your branding. Instagram is about being in the moment. Keep it subtle and keep the focus on the experience or emotion of your brand. Give your brand some personality on Instagram; don’t feel required to follow a specific formula.
3. Don’t Be Annoying.
Don’t post more than one photo in a row or once every few hours. If you want to share several images, consider creating a video or using an app like PicStich to create a collage. When making a collage, remember to combine images with a collective meaning to make a greater impact.