Want long-term customers for your business?
Have you used social media to increase customer loyalty?
To build customer loyalty, you need to show your customers you care.
In this article I’ll share how to use social media to embrace and cultivate loyal customers for your business.
#1: Personalize the Fan Experience
The key to encouraging more customer loyalty on social media is to make your fans feel like they matter. Whether you have 1,000 or 10,000 fans, each one should feel special.
A simple way to take a personal approach on a daily basis is to sign off on posts and comments with your name. Another method is to literally personalize your product or service for fans.
Coca-Cola fans can personalize and share a virtual bottle of Coke and Heinz ran a promotion that gave their fans and customers the opportunity to add a friend’s name to a soup can and send it to him or her.