Building your brand online through social media is a gradual and continuous process. Your number of followers does not guarantee the corresponding amount of engagement on your posts and that’s why it’s important to create interactive content.
Interactive content is any kind of content that your audience can get involved with by clicking on, clicking through, answering or giving their opinion on. While this kind of content can take a bit more time and creativity to generate, you’ll find that the increased engagement from your audience will make it worth every bit of that time and effort.
To start you off, here are 7 types of interactive content audiences enjoy:
1. Polls & Quizzes
Buzzfeed has an entire page devoted to quizzes. Why? Because users love taking them. Quizzes and polls are an inexpensive as well as easy way to get engagement from your followers. In addition to the likes, comments and shares, quizzes and polls are a great way to get inside the minds of your consumer base and find out what they enjoy and how they’re thinking; making it easier for you to create targeted and meaningful content.
Twitter, Facebook Pages, Facebook Stories and Instagram stories all have built-in options for polls, but if your chosen platform doesn’t have this feature, you can always write a caption with the options and let users vote by answering in the comments with their option of choice.
It really could not be easier.
2. Contests
Everyone loves a contest or sweepstakes. While it is no longer possible to ask your Facebook audience to engage with a post for a chance to win something, this is still an option on Instagram and, in fact, Instagram’s new algorithm (although it has been somewhat criticized) does improve your chances of greater reach and engagement on this platform.
3. Multiple Choice Posts
Multiple choice posts are a fun, easy and quick way to engage your audience, particularly if each option has an image attached to it. Using multiple choice posts, you can garner information and opinions from your audience on what types of products they would like to see and what products they currently enjoy; again, making it easy work for you to market your products to them in the future.
4. Interactive Infographics, White Papers & E-books
These may be a bit more costly to create and generate than some of the other options, but they are still great choices because of the information you can pack into them and the value they add to your audience. To promote them on the different platforms, select excerpts of interesting information from the infographic or e-book and use those snippets as a CTA or to drive traffic to your site.
5. Workbooks & Assessments
Workbooks and assessments are a wonderful way to learn about your audience and their pain points and requirements, which will enable you to find and provide the solutions that will fill those needs.
6. Calculators
Use a calculator to show your audience how much they will save by purchasing your products or utilizing your service. You can use a calculator for any information that can be quantified and it’s a simple and very effective way to make more paying customers out of your followers.
7. Interactive Videos
Videos are, as we know, the type of content that receives the most engagement in terms of likes, comments and shares on social media, which is what makes it such a great way to interact with your audience. In your videos, you can include quizzes, click-throughs to landing pages or blogs, answer your audience’s questions or allow the viewer to choose which sections they prefer to watch.
In closing
All of these options are fantastic interactive opportunities for you to connect with your audience and get them involved with your brand. Remember that your brand’s story is important; people stay loyal to the brands they connect with and relate to, which makes generating interactive content one of the best and most vital focus areas.
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