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6 Reasons Why You Need a Social Media Strategy

Two creative millenial small business owners working on social m

When it comes to social media influence, building your brand can be challenging. You need a clearly defined strategy as, without one, you can find yourself hitting dead end after dead end; posting, but getting no real results.

Today we’ll review the top 6 reasons why you need a social media strategy for your brand and how having a strategy will benefit you.

To Build a Strong, Organic Presence

Building a strong and organic presence is crucial. Users need to become accustomed to seeing your posts. With a social media strategy, you can plan in advance and schedule your posts, fulfilling the #1 rule of social media – posting consistently. Many social media accounts fail to grow due to lack of consistent posting.

To Save Time

The creation of a content calendar and content bank may seem to be a time-consuming task, but it is well worth the initial effort. You will find that sorting and scheduling your posts a week or month in advance will save you time in the long run and the course of your posts will run smoother as well.

To Make Sure Your Goals Are Covered

Having a social media strategy in place helps you to stay focused on the broader spectrum of your goals. The creation of your strategy requires you to outline your business goals, which means you can work backwards from there and generate posts that reinforce them. You should also outline your social media goals and keep track of their progress to make sure you’re staying on the right path.

To Effectively Target Your Audience

A social media strategy will help you target your audience more effectively by helping you to engage them. You can utilize polls or questions in your updates to get a better understanding of your audience; what they react to and how to provide more value to them.

To Leave Room for Creativity and Create Better Content

The creation and use of a social media strategy will give you a bird’s eye view of the whole social media spectrum. You will be able to easily discern what is working and what isn’t. With this information you can create the type of content your audience can connect with; enabling you to become more creative and have a more targeted approach. You can get creative with live videos, Instagram and Facebook Stories and Twitter conversations.

To Stay Ahead of the Competition

Every reason for having a social media strategy we’ve gone over in this article is to the end goal of asserting your presence and staying ahead of the competition. With the scheduling and planning of your posts out of the way, you can focus on the details that really help you stand out. You will be able to analyze and tweak for better results, develop your brand niche, establish a distinctive look and feel for your brand account, post consistently and attract the followers you are looking for.