SEO. These three letters have changed the way marketers approach digital marketing. One of the most dynamic & powerful tools of inbound marketing- where customers come to you instead of you going to them, instead of spamming or bombarding your audience with ads & irrelevant content-SEO helps customers reach you while they search for answers to their questions.
And blogs serve as the perfect bridge that connects customers to you. Here’s how blogs can optimise your SEO.
Keep Your Website Content Fresh & Relevant:
Remember, in the SEO game you’re not appealing to customers any more than you’re appealing to Google. Google decides the rank your website should hold on the page. And Google wouldn’t want to deliver it’s searchers outdated information. Fresh content will give search engine algorithms more reasons to index your website more often, and this will lead to more searches to your website. Changing the website content repeatedly is not practical and not advisable; so blogs enable you to keep content fresh & trending!
Long Blog Posts Can Keep Searchers on Your Website For Long:
Google wants to give their searchers the content they’re looking for. And searches will stick around only if they’ve found the content useful. If a first ranked site can’t keep people on their site, compared to a second or third-ranked site Google will see that and rearrange the ranking. Long blogs are the only way you can have enough content to keep searchers on your site. Of course, the content should be relevant too, then only can you keep the searches hooked for long.
Long Tailed Keywords:
50+ search queries are 4+ words. Long-tailed keywords will you help cover most of the keywords used to search. SEO is highly competitive and so less than 4-word searches only work for well-known brands. But if you want your leads to come to you, find, prioritise and target keywords that drive more traffic to your site.
Many marketers miss out on this but internal links can be a good way to link people to different pages on your site. Make sure your website pages have enough links for searchers to navigate from one page to another. And once you do this, you can use metatags to tell Google what the page is about, thereby giving more reasons to Google’s algorithms to connect to your target keywords.
This is a challenge but if your blog has some really, really valuable information, other websites will not hesitate to link their readers to your blog. But, this totally depends on the relevance & quality of your post. In fact, Hubspot says that companies that blog, will receive 97% more links to their website. You get a chance to engage with diverse visitors, not just the ones you directly targeted.
Building Audience Connection:
If readers love what they read in your blog, they’ll most likely share it on social media platforms which again drive more traffic to your site. And, good blogs can help you develop a good reader base that will keep coming back to your site for more content. The more they read, the more they share, and the more traffic you generate!