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21 Digital Marketing Trends Your Business Must Embrace in 2018


If you’re looking for tips to help you strategize your marketing in 2018, Liana Technologies recently shared a useful list of trends to watch out for. Read on to find out which trends you can utilize to revolutionize your business this year.

Personalized Content

Up to 92% of online shoppers are influenced into making a purchase by personalised recommendations, which prove it really does work.

Privacy Protection

For every purchase made, there was another purchase decided against due to concerns about privacy. In fact, a whopping 55% of consumers feel this way.

Video Content

79% of consumers will watch a video over reading a text post, so if you’re not using videos already, you should jump in now, with both feet.

Peer Pressure

If you thought peer pressure died out in school, you’re in for a surprise. 70% of millenials (yes, they are millenials, but still) are influenced into buying products by their peers and by influencers. Use it to your advantage.


75% out of 200+ business executives said that they will actively be using AI in their business within the next 3 years. Is it time to get on the bandwagon?

Big Data

Big Data is expected to be worth $46.34 billion by the end of 2018.

The Internet

Business spending on IoT solutions is expected to reach an astonishing $6 trillion by 2020.

ROI Measurement

E-mail is reported to deliver the highest ROI in online marketing, so keep those e-mails going at a steady pace.

The Smartphone Takeover

Mobile technology is essential to a good customer experience, according to 86% of executives, so make sure your marketing is optimized for mobile use.

New SEO Factors

Currently, 1 out of 5 searches is conducted through voice queries.

Live Chat

As 51% of customers feel a business should be available for support 24/7, having a live chat option is a good idea.

Chat Bots

That brings us to chatbots. The global chatbot market is expected to reach 1,000 million U.S. dollars by 2024, which is something to think about.


When deciding on a product to buy while in a store, 82% of customers will consult their phone.

User-Generated Ads

UGC-based ads get up to 4x higher click-through rates than regular ads do.

Flash Content

Since the launch of Instagram Stories, the company has enjoyed an increase in users from 100 million to 500 million. Short-lived content really is where it’s at.

The Growth of AR & VR

Both are expected to generate over 150 billion in revenue by 2020.

Social Shopping

In 2017, almost 30% of consumers used social media to find new products, and that number is only set to rise.


If you thought catering to millenials was hard, there’s a new age-group that is being targeted for marketing. Gen-Z technically covers ages 2-19, though the actual targeted age range for marketers is 11-16, and they are expected to comprise 40% of all consumers by 2020.

Cross-Device Marketing

41% of actual purchases or transactions generated by post-clicks are carried out from another device.

CRO & Landing Pages

A lot of businesses are not satisfied with their conversion rates. The percentage is relatively low at 22%.

Mobile Payments

The global mobile payment market has risen from 400 billion and is expected to generate revenue of 1,100 billion U.S. dollars by 2019.