If you’re looking for tips to help you strategize your marketing in 2018, Liana Technologies recently shared a useful list of trends to watch out for. Read on to find out which trends you can utilize to revolutionize your business this year.
Up to 92% of online shoppers are influenced into making a purchase by personalised recommendations, which prove it really does work.
For every purchase made, there was another purchase decided against due to concerns about privacy. In fact, a whopping 55% of consumers feel this way.
79% of consumers will watch a video over reading a text post, so if you’re not using videos already, you should jump in now, with both feet.
If you thought peer pressure died out in school, you’re in for a surprise. 70% of millenials (yes, they are millenials, but still) are influenced into buying products by their peers and by influencers. Use it to your advantage.
75% out of 200+ business executives said that they will actively be using AI in their business within the next 3 years. Is it time to get on the bandwagon?
Big Data is expected to be worth $46.34 billion by the end of 2018.
Business spending on IoT solutions is expected to reach an astonishing $6 trillion by 2020.
E-mail is reported to deliver the highest ROI in online marketing, so keep those e-mails going at a steady pace.
The Smartphone Takeover
Mobile technology is essential to a good customer experience, according to 86% of executives, so make sure your marketing is optimized for mobile use.
New SEO Factors
Currently, 1 out of 5 searches is conducted through voice queries.
As 51% of customers feel a business should be available for support 24/7, having a live chat option is a good idea.
That brings us to chatbots. The global chatbot market is expected to reach 1,000 million U.S. dollars by 2024, which is something to think about.
When deciding on a product to buy while in a store, 82% of customers will consult their phone.
UGC-based ads get up to 4x higher click-through rates than regular ads do.
Since the launch of Instagram Stories, the company has enjoyed an increase in users from 100 million to 500 million. Short-lived content really is where it’s at.
The Growth of AR & VR
Both are expected to generate over 150 billion in revenue by 2020.
In 2017, almost 30% of consumers used social media to find new products, and that number is only set to rise.
If you thought catering to millenials was hard, there’s a new age-group that is being targeted for marketing. Gen-Z technically covers ages 2-19, though the actual targeted age range for marketers is 11-16, and they are expected to comprise 40% of all consumers by 2020.
41% of actual purchases or transactions generated by post-clicks are carried out from another device.
CRO & Landing Pages
A lot of businesses are not satisfied with their conversion rates. The percentage is relatively low at 22%.
The global mobile payment market has risen from 400 billion and is expected to generate revenue of 1,100 billion U.S. dollars by 2019.