BNI Market Social Media Kit
Your Complete Guide to BNI Social Media Success
On-brand, local, time-saving, and member-focused.
What’s in this guide:
1-Month Content Calendar
A blueprint outlining what to post on a monthly basis, with ready-made examples to follow.
Templates, Keywords & Hooks
Actionable tools and attention-grabbing phrases to keep every post on-brand and engaging.
Do’s, Don’ts & Checklist
Essential posting rules and a quick-reference checklist for effective, mistake-free social media sharing.
Boost Engagement
Practical tactics and ideas to increase reach, spark conversation, and drive interaction.
Using the Kit
Simple instructions to plan your posts smartly and share content with ease.
Need Help?
Quick-access support and resources whenever you need assistance.
Content Pillars:
Core Themes That Build Trust and Power Our Network
Brand
Examples:
BNI Core Values
BNI Milestones
Quotes
BNI Insights
Recognition
Examples:
Testimonials
Success Stories
Member Milestones
Success Stories
Chapter Launches
Events
Examples:
Registration Push
Keynote Spotlights
Throwback Posts
Testimonials
Education
Examples:
Blogs
Networking Tips
Podcasts
Business Growth
1-Month Content Calendar (Sample)
Get monthly content calendar drops + much more in our Social Media AI Accelerator Program
Creative Templates References
Ready to boost your chapter’s social media impact?
Keywords & Hooks for Captions and Creatives
Use keywords that count-drive relevance, visibility, and real connections across your community.
High-Impact Keywords to Use in Captions, Reels, and Images
Use these in your text and visuals to keep the content aligned with what members value and search for:
- 1. Business Growth
- 2. Trusted Network
- 3. Referral Success
- 4. Weekly Meetings
- 5. Member Recognitions
- 6. Networking That Works
- 7. Collaboration Over Competition
- 8. Local Business, Global Network
- 9. Visibility. Credibility. Profitability
- 10. BNI Core Values 10. (Givers Gain®, Lifelong Learning, etc.)
Tip: Sprinkle these keywords naturally in your storytelling, testimonials, event recaps, and spotlight posts. Don't overstuff — keep it human and community-first.
Viral Hook Starters for Captions & Reels
Use these to spark curiosity, emotion, or connection — all rooted in the experience.
Tip: Use these as openers in reels, carousel captions, or even image overlays. Combine with strong visuals and member voices for best impact.
1.This is what real business support looks like
Use for: Opening line to showcase the true value of BNI. Caption idea: Share a member story or chapter success illustrating genuine business support.
2. Not just another meeting — here’s what went down at 7 AM today.
Use for: Teasing behind-the-scenes or event highlights. Caption idea: Summarize key moments or a standout speaker from the morning meeting.
3. Ever wondered how one referral turned into 6 figures?
Use for: Highlighting referral success stories. Caption idea: Detail the journey from referral to substantial business growth.
4. No cold calls. Just warm introductions. That’s the BNI way.
Use for: Explaining BNI’s referral-based networking approach. Caption idea: Describe how warm introductions bring better business outcomes.
5. What happens when 30+ business owners meet every week? Results.
Use for: Emphasizing the power of consistent networking. Caption idea: Showcase measurable positive outcomes from weekly meetings.
6. From shy speaker to chapter leader — this is [Member Name]’s story.
Use for: Personal member journeys and leadership growth. Caption idea: Feature a member’s development and chapter impact.
Do’s & Don’ts
Engagement Boost Tips
Ask questions in captions to drive comments
Example: "What’s your best tip for networking at BNI meetings? Share below!" This encourages followers to comment and engage.
Use emojis to make text more scannable
Example: "Ready to grow your business? 🚀 Join us this Thursday! 📅🤝" Emojis break up text and catch the eye.
Include local chapter members in content creation
Example: Sharing a short video or photo with a member’s testimonial like “Meet Rajesh from BNI Mumbai West—here’s how BNI helped his business grow!” This adds authenticity and local relevance.
Post Stories during meetings to increase reach
Example: Sharing behind-the-scenes Stories during a chapter meeting with quick snapshots and interactive polls "Who’s enjoying today’s networking? 👍 or 👏?" Stories boost real-time engagement and visibility.
Tag members and businesses to increase visibility
Example: “Great insights today from @RajeshMumbai and @ABCCompany at our BNI Pune chapter meeting!
Want More Support?
If you’d like us to help you set this up for your Region or Chapter, get in touch with us.
