Ever wondered why some posts totally blow up while others flop? It might have a thing or two to do with the size of your image! Eye-catching images are essential for grabbing attention, telling stories, and driving engagement. But did you know that the size of your image can significantly impact its performance?Whether you’re a business owner, marketer, or social media enthusiast, understanding the optimal image dimensions for each platform is crucial for creating visually appealing and engaging content.
In this comprehensive guide, we’ll break down the ideal image sizes for various social media platforms.
Note: Image dimensions and requirements can change over time. It’s always recommended to check the platform’s guidelines directly before publishing them.
Why Does Image Size Matter?
Getting your image sizes right is crucial for several reasons. Before we dive into the specifics, let’s understand why image dimensions are so important:
Visual Appeal: Images that are too small or too large can appear pixelated, blurry, or distorted, negatively impacting your brand image.
Engagement: Properly sized images are more likely to be noticed and shared, leading to increased engagement and reach.
Platform Optimization: Adhering to platform guidelines ensures your images are displayed correctly and effectively.
User Experience: Poorly sized images can slow downloading time and frustrate users, leading to a negative experience.
Professionalism: Images that are the correct size look polished and professional.
Visibility: Images that fit the platform’s guidelines are more visible in the news feed.
Click-through rates: High-quality images can improve click-through rates on ads and links.
Let’s explore the ideal image dimensions for each platform.
Social Media Image Sizes as per Channels
The dimensions of your images can make a huge difference in how your content looks. Let’s break down the perfect sizes for all your favorite social media platforms.Remember: The rules keep changing, so always double-check before you post!
1. YouTube – 2.5B monthly users
YouTube isn’t just about videos. Although it is primarily a video-sharing platform, visual elements like profile pictures, cover photos, and thumbnails play a significant role in attracting viewers.Thumbnail images are the first thing viewers see, so they should be compelling and accurately represent your video content. High-quality thumbnails can also increase click-through rates and attract more subscribers.
Image Type
Recommended Size
File Size
File Type
Aspect Ratio
Channel Profile Photo
800×800 pixels
4MB
JPG, PNG, GIF (static)
1:1
Channel Cover Photo
2560×1440 pixels
6MB
PNG, GIF
16:9
Video Thumbnail Photo
1280×720 pixels
2MB
JPG, PNG
16:9
YouTube Shorts Thumbnail
1920×1080
2MB
JPG, PNG, GIF
9:16
2. Facebook – 2.6B monthly users
Facebook is all about connections, and images can help you make a strong impression. Having the right image dimensions can enhance your profile and ad performance. Strong visuals can also help you build brand awareness and drive engagement.Note: Always choose the right dimensions according to the device you want most users to see your image.
Image Type
Recommended Size
File Size
File Type
Aspect Ratio
Personal/Business Profile Photo
170×170 pixels
Under 10MB
JPG, PNG
1:1
Cover Photo
851×315 pixels
Under 10MB
JPG, PNG
16:9
Shared Images
1080×1350 pixels
Under 10MB
JPG, PNG, GIF
Varies (depending on format)
Event Images
1920×1005 pixels
Under 10MB
JPG, PNG
16:9
Stories
1080×1920 pixels
Under 10MB
JPG, PNG
9:16
3. Instagram – 2B monthly users
Instagram is a visual-first platform, where images are the heart and soul of content. High-quality images can help you stand out in a crowded feed, build brand recognition, and inspire user engagement through likes, comments, and shares.Note: Maximum number of images per post- 10
Image Type
Recommended Size
File Size
File Type
Aspect Ratio
Profile Photo
320×320 pixels
Under 5MB
JPG, PNG
1:1
Stories
1080×1920 pixels
4MB
JPG, PNG
9:16
Photo (Free & Ads)
1080×1080 pixels (square) or 1080×1350 pixels (portrait)
8MB
JPG, PNG
1:1 (square)9:16 (portrait)
4. X (Formerly Twitter) – 436M monthly users
X (formerly Twitter) is a fast-paced platform where images can help break through the noise. Although it is mostly text-based, X is increasingly becoming a visual platform. Images can break up text, add context, and enhance storytelling. Eye-catching visuals can increase click-through rates and encourage retweets. So, optimizing your image sizes is essential for maximum impact.Note: Maximum number of images per post- 4
LinkedIn is where you build your professional network where a strong visual presence can help you build your brand. Images can enhance your brand, help your audience understand your brand better, make your posts more engaging, and help you stand out from the crowd.
Pinterest is a visual discovery platform where images are the heart of the experience. Your images are your shop window, so make them irresistible!
Image Type
Recommended Size
File Size
File Type
Aspect Ratio
Profile Photo
165×165 pixels
10MB
JPG, PNG
1:1
Pin Image
735×1102 pixels
20MB
JPG, PNG, GIF
2:3
Board Display (Larger Thumbnails)
222×150 pixels
JPG, PNG
1.48:1 (approx.)
Board Display (Smaller Thumbnails)
55×55 pixels
JPG, PNG
1:1
7. TikTok – 1B monthly users
TikTok is a short-form video platform, but images still play a role in profile pictures and ads. Thumbnails and in-video visuals play a crucial role in capturing viewers’ attention and encouraging shares.
Snapchat is primarily focused on ephemeral content, but profile pictures and ads still require specific dimensions. Snapchat is all about quick and fun content. High-quality visuals can help you connect with your audience on a personal level.
Image Type
Recommended Size
File size
File Type
Aspect Ratio
Profile Picture
1080×1080 pixels
Under 5MB
JPG, PNG
1:1
Cover Photo
Stories
1080×1920 pixels
Under 10MB
JPG, PNG
9:16
9. Google My Business – (317K users)
Google My Business is a platform for local businesses to manage their online presence. Images are crucial for making a good first impression. Images on Google My Business help potential customers visualize your business and build trust. High-quality photos of your products, services, and location can enhance your online reputation.
Image Type
Recommended Size
File Size
File Type
Aspect Ratio
Profile Photo
720×720 pixels
5MB
JPG, PNG
1:1
Cover Image
1024×576 pixels
N/A
N/A
16:9
You can create visually appealing and effective content that resonates with your target audience on each platform by adhering to these image dimensions.Just remember that image dimensions and requirements can change over time. It’s always recommended to check the specific guidelines of each platform before creating your images. Happy posting!
Absolutely! Using the right image size is like picking the perfect outfit – it makes a huge difference. Your images will look sharp, not blurry, and they’ll get more attention. Plus, it helps social media platforms show your content to the right people.
