The Really Exhaustive Guide To Social Media Image Dimensions

By Scion Social Social Media Optimization September 6, 2013

A Complete Guide To Social Media Image Dimensions – From Cover Photos To Ad Image Sizes

Change is the only constant in life. This sentence stands true in most of the situations but it best suits the world of social media. Every click, view, like or sign-up that takes place affects some part of the social media. And, to keep your head over these changes across different platforms and strategies can be a challenge. But the biggest challenge starts when you want to upload a picture, story, video or run an ad on social media. Figuring out the image sizes for each platform is a tricky job.

It would be great only if all of the platforms used the exact same dimensions and you could just swap photos between them all so that your brand has a nice consistent look across the board.

Unfortunately, this is not the case. Every social media platform has its own set of parameters and recommended image sizes to be used for optimal reach, engagement and conversion. So to help you with this, we have got a complete guide to social media image dimensions – from cover photos to ad image sizes. We recommend you bookmark this page for future reference to keep all the image-related information handy.

Social Media Image Sizes – Updated 2021

If you want to prevent your audience from scrolling past your content, upload eye-catching images that match the platform’s recommended image sizes. When the visual face of your brand will be on point, people will remember it and consider talking about it with their friends and family. Some of the benefits of using the ideal image sizes on social media are:

No pixelation and image stretching
Optimized photos across all the platforms
Increase engagement
Complete visibility of the photos
Future-proofing content
Helps with your company’s branding

While it’s hard to cut and paste an image and reuse it across all of your social networks, here are the image dimensions (in pixels) recommended by platforms that you should keep a note of:

FACEBOOK IMAGE DIMENSIONS

Facebook cover image: 851 x 315

Facebook profile image: 170 x 170

Post & timeline images: 1200 x 630

Event cover image: 1200 x 628

Shared Image: 1200 x 630

Shared Link: 1200 x 628

Event image: 1920 x 1005

Fundraiser image: 800 x 300

Stories: 1080 x 1920

Facebook ads: 1080 x 1080

INSTAGRAM DIMENSIONS

Instagram Profile Photo: 110 x 110

Photo Thumbnails: 161 x 161

Photo Size: 1080 x 1080

Instagram Stories: 1080 x 1920

Carousel image sizes:

Landscape: 1080 x 566
Portrait: 1080 x 1350
Square: 1080 x 1080

IGTV sizes: 1080 x 1920

Instagram Stories ads: 1080 x 1920

TWITTER DIMENSIONS

Twitter Header image: 1500 x 500

Twitter Profile image: 400 x 400

Image from a Tweet with shared link: 1200 x 628

Tweet sharing a single image: 1200 x 675

Tweet sharing three images:

Left image: 700 x 800
Right images: 1200 x 686

Tweet sharing four images: 1200 x 600

LINKEDIN DIMENSIONS

LinkedIN cover image: 1584 x 396

LinkedIN profile image: 300 x 300

Company logo: 300 x 300

Company cover image: 1128 x 191

Shared image or link: 1200 x 627

Company logo size for ads: 100 x 100

Spotlight ads logo size: 100 x 100

Spotlight ads custom background image: 300 x 250