I’ve resisted social media advertising for a long time, believing that there are a host of free tools and free strategies that can help your business grow on social media organically.
What I’ve come to find out (and I’d imagine many of you have discovered this already) is this:
If you’re spending money to advertise online, social media ads may very well earn you the biggest returns.
(In some cases, it’s the cheapest way to reach people.)
There are so many inspiring digital marketers who are pioneering the best practices and cool strategies for social media advertising. As we dip our toes further into social ads here at Buffer, it’s been fun to discover all the great tips we might try. I’ve collected seven of my favorite ones here in this blog post—a list of simple, actionable tips that drive successful social media ads.
I’d love to hear in the comments any strategies you might add!
1. Create multiple versions of the ad
When we write headlines for Buffer blog posts, we often come up with a big handful of options (15 or more headlines per post when we can manage it) so that we can test and see what works best.
The same idea works with social media ads.
When you read about a successful social media ad, it’s likely that the ad has gone through a few key variations based on these actions:
- Write several versions of ad copy
- Test different images
- Adjust and hone your target audience
In the comments of our post on Facebook advertising budgets, Lucie shared this great tidbit about how to gauge what’s working and what’s not:
I always have several versions of the ad and anything with lower than 1.5% CTR after few hours I deactivate.
