If you’re like most business owners, you don’t have time to waste when it comes to marketing your business.
That’s why social media automation tools are so essential. They’ll allow you to automate many tasks that typically take up much of your time.
This blog post will look at 5 social media automation tools that will help you save time and increase productivity.
Here’s a quick snapshot of the content blocks if you’d like to jump directly to a particular section:
- What is Social Media Automation?
- 5 Social Media Automation Tools
- Bonus Tool: Zapier
- FAQ – Social Media Tools
What is Social Media Automation and Why Should You Care?
Social media automation is the process of using tools to automate tasks related to social media marketing.
This can include tasks such as:
- Scheduling posts
- Creating content
- Monitoring social media activity
- Engaging with followers
This has the considerable benefit of saving you time, making it a lot easier to scale because you can produce more content & perform more actions.
Let’s take a look at some of the leading social media platforms.
5 Social Media Automation Tools That Will Cut Your Time in Half
Here are our five favorite social media automation tools:
- Hootsuite
- Buffer
- Sprout Social
- MeetEdgar
- CoSchedule
Each tool has unique strengths, so it’s worth checking out the features first to find the right option.
Hootsuite (Best Overall)
Hootsuite is an excellent tool for automating your social media tasks.
With Hootsuite, you can automate various tasks:
- Schedule posts
- Track who’s talking about your brand
- Measure your success over time
Hootsuite supports 20+ social media platforms such as Twitter, Meta, LinkedIn, and Instagram.
Pricing: Hootsuite’s pricing starts at $49 per month.
Hootsuite is best for agencies and larger businesses working in a team or managing multiple channels.
If you are a freelancer or own a small business growing on one platform, you probably won’t need Hootsuite.
Buffer (Best For Beginners)
Buffer is a social media platform that’s extremely popular among small businesses and solopreneurs.
Buffer also allows you to automate various tasks:
- Schedule posts
- Analyze your social media performance
- Engage with your audience
It also comes with a landing page builder, a handy tool.
Buffer supports the most popular social media platforms, including Twitter, Meta, LinkedIn, and Pinterest.
Pricing: Buffer has a free pricing plan, which is quite limited in the number of posts.
Buffer’s paid pricing plans start at $5 per month per channel.
Buffer is an excellent tool for small businesses and solopreneurs, starting with social media automation. It’s also more affordable than Hootsuite.
Sprout Social (Best For Large Teams)
Sprout Social is another social media management tool popular among medium-sized businesses and agencies.
Sprout Social allows you to automate various tasks:
- Schedule posts
- Analyze your social media performance
- Engage with your audience
Sprout has several features beyond social media automation, such as CRM and reporting tools.
Pricing: Sprout Social’s pricing starts at $99 per month.
With features such as Employee Advocacy and in-depth analytics, Sprout Social is similar to Hootsuite because it’s better for large teams and enterprises.
MeetEdgar (Best for Content Repurposing & Automated Reposting)
MeetEdgar is a social media automation tool specifically designed for efficient small businesses and solopreneurs.
What we like about MeetEdgar is that it does the scheduling for you. So all you need to do is provide Edgar with content, and he will automatically post it for you according to your schedule.
Edgar can also automatically repurpose and republish your content when you configure the settings first.
Pricing: MeetEdgar’s pricing starts at $49 per month.
MeetEdgar fits a wide range of businesses, from the Solopreneur building an audience to a medium-sized company with up to 20 employees.
The features are pretty impressive for the price, which is why we recommend MeetEdgar to our clients.
CoSchedule (Best For Content Marketing)
CoSchedule is a social media tool that helps you automate your content marketing.
What sets CoSchedule apart from other social media tools is that it’s designed to help you with your content creation, not just your social media tasks.
With CoSchedule, you can:
- Write better headlines
- Create a content calendar
- Reuse and repurpose your content
- Automatically publish to social media
Pricing: CoSchedule’s pricing starts at $60 per month.
CoSchedule is an excellent tool for businesses that want to invest deeply in content marketing to outperform the competition and automate the process as much as possible.
Bonus: Zapier
Zapier is the leading tool for connecting different software applications.
You can use Zapier to connect with over 750 other apps, including social media platforms, email marketing tools, and eCommerce platforms.
An example flow: Whenever you tweet, you can share the tweet to discord or telegram channel. Or you could connect it to a screenshot app to post on Instagram.
It bridges all your apps, platforms, and tools to automate repetitive tasks and help you save time.
Pricing: Zapier has a free plan for up to 100 tasks per month. The paid plans start at $20 per month.
Zapier is an excellent tool for businesses that want to automate tasks between different software applications. It’s also quite affordable and scalable, so big Enterprises can use it.
Social Media Automation Tools: Frequently Asked Questions
Here are some frequently asked questions about Social Media automation tools.
Which is the best social media automation tool?
Your business’s best social media automation tool will depend on your specific needs.
If you’re a small business or solopreneur, we recommend MeetEdgar or Buffer. We recommend Hootsuite or Sprout Social if you’re a more significant business or enterprise.
How do you automate social media?
You can automate your social media tasks using a social media management tool. These tools allow you to schedule posts, engage with your audience, and analyze your performance.
What are the benefits of social media automation?
The benefits of social media automation include saving time on social media tasks, such as being able to repurpose, schedule, and create content. This can help you save lots of time.
What are automation tools on Instagram?
Some popular Instagram automation tools include Buffer, Hootsuite, and CoSchedule. These tools allow you to schedule posts, engage with your audience, and analyze your performance.
You can also use Meta’s Creator Studio.
Do I need a social media management tool?
That depends on your needs. If you’re starting, you can probably get away with using Buffer’s free plan alongside Meta’s creator studio. However, if you want to maximize your social media reach, we’d recommend using one of the tools on this list.
What is the best Instagram automation?
Your business’s best Instagram automation tool will depend on your specific needs. MeetEdgar is one option that works well, particularly if you have a lot of content to share and want to repurpose & re-share it.
Final Thoughts
We hope this article helped you learn about the best social media automation tools for your business. Automating your social media tasks can save you time and help you better measure your results.
For more digital marketing news and updates, visit our blog, where we break down the latest technology to help you succeed.
Want us to run your social media campaign? Book yourself in for a free consultation here to get started.
Related Article: Automating LinkedIn Outreach Using Sales Navigator & Other Tools
