All those who agree with the fact that social media used to be a cake walk for almost anyone, raise your hands. Those were the days when you just had to upload one engaging post and your job would be done. well ‘those days’ were just a couple of years ago. That just shows how fast things are advancing in the world or marketing not to mention social media marketing.
Rich media seems to be the in thing but there is a player in town who is even better and promises to change your social media marketing strategies and take them to a whole new level. Let’s take a look at what Meltwater, has to say about this.
Social Media Live Streaming Explained
Live streaming video, of course, has been around for years now. But until this year, services like UStream and Justin.TV fell short in that they did not offer any type of social media integration. You should stream your events live on the internet, but all you could offer your followers was a lifeless link in their news feeds.
Of course, much of that changed in 2015. In February, the iPhone app Meerkat launched at SXSW, promising to deliver live video feeds to your Twitter Followers. Following immense immediate success, Twitter realised the untapped potential of social media live streams, andreleased its own alternative – Periscope in late March.
Meanwhile, the world’s largest social media network finally got in on the action whenFacebook released its own live streaming functionality this August. Unfortunately, that feature came with a caveat: while Meerkat and Periscope are both available to the general public, only celebrities can stream their videos live on Facebook.
The Success of Social Media Live Streams
2015 was the first year in which social media live streams became a thing, so it’s still early in evaluating early returns from brands integrating the feature into their social media marketing strategy. But these early returns are incredibly promising:
- Only a few months after their respective releases, Meerkat and Periscope each had individual live streams shared over 1.5 million times on Twitter.
- Periscope has since hit over 10 million users, while Meerkat has a few million on its own. That’s live streamers only, as any Twitter user can view these live streams without needing an app.
- Celebrities like Dwayne “The Rock” Johnson, Serena Williams, Michael Buble, Madonna, Ashton Kutcher, Edward Norton, Jimmy Fallon, Arnold Schwarzenegger, and many others are avid live stream users.
In other words, live streams are carving out a niche even early in their adoption process, suggesting the promise of this new technology as it moves more into the realm of general, “every day” users.
Integrating Live Streams into Your Social Media Marketing
If you’ve read our posts before, you know that we’re big fans of jumping onto a new, promising feature or technology while the market is not yet saturated. Doing so allows you to become known as forward-thinking by your audience, while also operating in a realm that is not yet drowning in noise from your competitors.
And especially with a new technology that is as promising and has as much potential to change the way we view social media marketing as live streaming, why not jump in and utilise it to advance your brand? Social Media Examiner recently posted 6 ways to use live streaming video on social media to benefit your business:
- Share Live Events. This is perhaps the most obvious use of social media live streaming: allow members of your audience who can’t join you in person to still take part of an important company event. Whether you hold an awards banquet or moderate a panel at a popular conference within your industry, live streaming the event can increase the impact of your efforts beyond your physical attendees.
- Host Interviews. Interviews are a great way for your audience to get to know members of your company, and even other customers – but too often, the recorded versions seem stilted and over produced. Instead, live stream spontaneous interviews, which will make your brand seem more relatable and personable.
- Showcase Products. Whether you produce products or provide services, why not show your audience exactly what it is that your products/services do?