Whether you’re building up your Twitter following from scratch, or you already have some sort of established audience, building and maintaining a following can seem rather time consuming even to veteran marketers.
Posting everyday, several times a day, is just not enough to stimulate growth. The “if I build it, they will come” mindset just doesn’t apply with twitter.
This is why it’s important you actively try to grow your Twitter audience. To see real growth in as little time as possible you have to be direct and understanding of your goals.
If you set and implement the following routine, in as little as 30 minutes per day you can start to see a more significant and faster growth in your audience. Get ready for the numbers to start climbing.
The Overall Strategy
The idea of active audience growth is that you are going to go out there on Twitter and find the users that are interested in your niche and that are also in the middle of a conversation on your topic and niche. You’re then going to insert yourself in the middle of these conversations in a non-spammy and helpful way that adds value.
For example, if you have a Twitter account for your online store that sells guitars, you might want to search for users on Twitter talking about guitars or asking questions about guitar playing and engage with them.
Don’t pitch them, don’t ask them to check out your website and don’t ask them to follow you. You just help them.
More often than not, they will check you out, see your bio and click the link to your website and even follow you.
There’s a little more to this than that, including favoriting and following relevant users, but in a nutshell, engage with people who might be interested in you or your brand, and add a lot of value first. This might seem a bit more scrappy than you are used to, but trust me when I say it works.
First off… Make Sure Your Bio is Optimized
After your first interaction with someone, they’re very likely to click on to your profile to learn more about you. First impressions are everything so ensure that your Twitter profile and bio are optimized for a great first impression!