Starting a website is the first step in developing a successful digital marketing strategy. But, it is—literally— just the first step! Now that your website is up and running you need to worry about SEO optimization, and generating leads—that’s a whole different ball game!
Lucky for you, we’ve compiled a cheat sheet to show you how to get leads six times faster from your website. Remember, Rome wasn’t built in a day, so implement these changes and wait for growth!
Optimize Your Website
It’s those three magic letters SEO – we know it sounds like common sense, but SEO optimization for the website ensures that your website shows up when people search for keywords and phrases that are relevant to your business. More importantly, make use of analytics tools to show you pages which already receive a ton of traffic. Since these pages are already busy, they have higher potential for lead generation, so optimise and capitalize on that!
Stick the Landing
We don’t want to sound like we’re beating a dead horse, but, we’ve got to reiterate just how important landing page optimization is. Thousands of leads can be generated from this tried-and-proven method. Every bit of information on your landing page should lead to the visitor responding to your CTA.
- Make sure your headlines are compelling
- Keep your important information above the fold
- Analyse heat and scroll maps to see what is (and isn’t) working for you.
Highlight the Small Screen
Even if someone doesn’t have a laptop, or a desktop, chances are they have a smartphone. A large chunk of internet traffic comes from mobile devices, which is why it’s imperative to have a mobile optimized website.
Mobile friendly websites boost SEO optimization because Google reviews website activity, and ranks your site. If you don’t have a mobile optimized website, your page will load more slowly, causing users to back out, and lower your rating.
Don’t Bury the ‘Lead’
Ever been frustrated searching for the contact info of a company online? Don’t make the same mistake! If you want to get leads from your website faster, make it easier for visitors to engage with your company. Make sure your contact details are prominent, ensure you have a prominent, pertinent CTA (Call to Action), and utilise lead capture forms to take engagement even further.
Instant gratification is the name of the game. We all enjoy getting an immediate response, and enabling a chatbot ensures that your visitors will get an instant response, and allows you to get to know your customers better. Chatbots can help build a relationship with your potential customers, which is important if you are hoping to create trust in your brand. It also offers a less intrusive, more engaging way to get your visitors to fill out contact forms.
Credibility, Always Credibility
You probably wouldn’t give your personal information to a complete stranger on the street, just because they asked. But, you might be willing to share more details if they showed you they were conducting a government survey, right? The same rules apply online. You need to build trust and credibility with your potential clients, before they’re willing to share more information.
- Add testimonials and online reviews
- Share your certifications and qualifications
- Implement images of your actual factory or office
- Highlight associations with other key companies in the industry.
Boost Attraction with a Lead Magnet
Incentives are a powerful tool. No one wants to give up something for nothing, that’s why lead magnets are so important when it comes to getting leads from your website faster. As a quick refresher, lead magnets are digital tools, like ebooks, worksheets, demos, and even webinars, which offer value to your potential customers.
It could be as simple as an email address in exchange for downloading a brochure, or information on industry trends. This makes it easier to give you personal details, because they feel they are getting something useful in return.
FOMO Is Real, Use It
Social media has made millions of lives accessible at the tips of our fingers, which makes it easy to feel like we’re missing out. Urgency and scarcity are great motivators, so generating a sense of FOMO can work wonders for your lead generation.
Whether you decide to put up a limited time offer, before potential clients leave your website, or have a timer running to sign up for free lead magnets, no one wants to be left out of a great offer.
Still need more help? Don’t be shy! Book a consultation here to kickstart your journey towards peak lead generation.