All of us who use Facebook to promote our business or who want to do so are almost always faced by the plague of reaching our audience. Worry not for every obstacle can be surpassed.
We have for you a few tips on how you can boost your Facebook reach.
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Here are 5 cool tips that you can use to boost your reach on Facebook, put together by Jenn’s Trends.
Post Off the Hour
This is a tip that I read a while ago and I’ve tried it out multiple times. The logic behind this method is that most people post on the hour or half hour (ie. 7:00 am or 2:30 pm). Therefore, there is more content being pushed out at those times, lessening the chance of your content being seen.
Therefore, if you post at an odd time, like 7:10 am or 2:37 pm, you may avoid some of those saturated posting times and increase your post’s chances of being seen.
Of course, there’s a lot more that goes into the algorithm than just your posting time so this “logic” may be completely invalidated.
However, I have tried this tactic numerous times, mostly with good results. So, I will continue to post at odd times.
Post Less Frequently
I know this sounds counter-intuitive and goes against what a lot of experts preach. However, I have reduced my posting schedule on Facebook to an average of one post a day, sometimes even less.
This works for two reasons. One, it ensures I only put out the BEST content to my audience which means they are more likely to find it valuable, engage with it, and therefore the Facebook algorithm deems it worth showing to more people. Secondly, since I’m pushing out less content, Facebook isn’t having to sort as much of my content, and therefore shows these limited posts to more people (at least, that’s what I’m rationalizing).
Now, here’s the thing. This will generally increase the average post reach for eachindividual post. BUT, you have to think about the math on this. Let’s say you post once a day and reach an average of 1000 people per post. But, if you post 3 times a day and those posts average a reach of 400 people per post, the average reach per post is less, but you are potentially reaching more than 1000 people per day. So, you have to decide which is more valuable to you.
Use Positive Words
In general, Facebook wants to provide positive content to their users, so the algorithm will likely pull more positive items into your audience’s feeds.
I have found that using positive words like “excited” or “loving this” or “awesome” or “wow” and other terms and phrases like this increase my average post reach.
Take some time when you craft your Facebook post captions to ensure that you are delivering a valuable and positive message. Even if it doesn’t boost your post reach directly, chances are it will resonate more with your audience and they’ll be more engaged anyways.
Use Media in Your Posts
We know it’s all about visual marketing – photos or videos. But Facebook really seems to be pushing this. Every time I’ve posted a text only update, the reach on those posts suck. As compared with posts that have a photo, a link, or a video.
So, keep finding ways to include those visual components in your post updates.
@ Mention Other Pages
If you are mentioning a product or resource or crediting someone in your post captions, use the @ symbol followed by their page name to properly mention them in the post. Facebook will allow you to select their page name from a drop down menu.
Doing this links your post to other Facebook pages and Facebook likes to promote Facebook. Therefore, you will often find that these posts get more reach.