Ai has been one of the most exciting and controversial topics in recent years.
However, it’s no secret that AI is slowly but surely changing the marketing landscape. Leveraging the technology correctly can take many costs AND time off your plate. How?
That’s precisely what we’re going to look at in this blog post; 6 AI-driven marketing trends that you should keep an eye out for in 2023 and beyond. So without further ado, let’s get started!
- What is AI Driven Marketing?
- AI will be A Cohesive Marketing Tool.
- The Future of AI-driven Marketing [6 Trends to Watch Out for in 2023 & Beyond]
- BONUS: AI-Driven Social Media Automation
- Is AI-powered SEO Going to be More Effective?
- Takeaway: AI can Take Your Marketing to The Next Level.
What is AI-Driven Marketing?
AI-Driven Marketing uses machine learning technologies to automate marketing decisions and tasks.
It not only has the potential to increase the effectiveness and efficiency of all digital marketing efforts, but it can also significantly reduce manual labor by automating the entire process, including tasks like:
- Content creation
- Identifying good target audiences
- Managing budget allocations
- Optimizing campaigns (SEO, advertising, social media)
This revolutionary technology uses rich data to provide insights into how customers behave and what they want, helping marketers access valuable insight with minimal effort.
The more data inputted into an AI system, the more accurate these decisions will become as AI learns over time.
With AI-Driven Marketing, businesses can quickly identify areas needing improvement in real-time to stay ahead of their competition.
AI will be a Cohesive Marketing Tool.
Artificial Intelligence (AI) is one of the most promising technology trends in marketing today that allows brands to supervise performance, automate processes and personalize content for a better consumer experience.
Not only does AI have the potential to drive up customer engagement with its effective use of targeted data, but it can also powerfully help to boost sales results with its focus on optimizing consumer ROI.
And the best part: AI is not a “set it and forget it” formula; it’s an indispensable marketing tool that is continuously self-improving based on algorithms and analytics.
With AI at your fingertips, you gain a competitive edge while evolving customer intelligence faster than ever. So it’s no surprise that brands are turning to AI solutions as a cost-effective way to achieve a powerful marketing foothold.
The Future of AI-driven Marketing [6 Trends to Watch Out for in 2023 & Beyond]
Here are 6 trends to watch out for in 2023 and beyond:
1. AI will drive content creation
Many teams are already using AI to generate content. While the technology still has some improvement to do, it’s able to develop content that is more accurate and personalized than ever before.
Using natural language processing (NLP) and machine learning (ML) algorithms, AI can identify the best words, phrases, and topics for a given context. This allows richer content catered specifically to each customer’s needs and interests.
Popular tools include:
They all use the Open AI API but give users a friendlier interface.
The one area where they lack is writing customized content.
For example, if we were to write about one of our case studies on Scion Social, an AI tool wouldn’t have the data and experience to write about it.
2. Smart Ads, Targeting, and CRO.
As AI improves, it can better understand customer behavior and identify target audiences.
By analyzing big data, such as browsing history, purchase patterns, demographic information, and more, AI can help marketers optimize their ad spending by showing ads that are most likely to engage the right customers at the correct times.
Advertising companies like Hyros are already making the technology available to SMEs, and adoption will only increase.
3. Natural language processing(NLP) will get better
NLP, the ability of AI systems to understand human speech and text input, will continue to improve as more businesses adopt it.
We’ll likely see improvements in areas such as:
- Customer support
- Market research surveys
- Content & Copy analysis
Brands will have even more ways to communicate with customers one-on-one, improving customer satisfaction and loyalty.
4. Algorithms will become more powerful
As AI systems collect and analyze more data, they can evolve at a much faster rate than ever before.
This means that marketers will access more advanced algorithms for personalization, segmentation, and more.
They will also benefit from the latest machine learning and deep learning algorithms that provide even more complex predictive capabilities.
5. Conversational Bots continue to rise
As NLP improves, so will the use of conversational bots in marketing. These AI-powered tools can be used for everything from customer support to lead generation and product recommendations.
As the technology continues to evolve, we will likely see more conversational bots being used across various industries.
Here are some examples of chatbots often used in marketing:
- Menu-based chatbots
- In-app chatbots (such as Discord or Telegram)
- Facebook Messenger Chatbots (frequently used in lead generation via ads)
- Website Chatbots (they can handle FAQs, offer lead magnets to generate leads & more)
6. Personalized recommendations will get smarter
Personalized recommendations will also continue to grow as AI systems can analyze vast amounts of data and make more accurate predictions.
Brands can recommend the right products, services, or content at the perfect time for each customer.
BONUS: AI-Driven Social Media Automation
With the rise of social media, many marketers are turning to AI-driven automation solutions to help them manage their accounts more effectively.
These tools can help with everything from content curation and scheduling to audience targeting and responding.
They can also analyze user behavior data and recommend how best to reach your target audiences.
Is AI-powered SEO Going to be More Effective?
SEO is another area that will heavily be affected by the rise of AI.
Here are some AI-powered SEO trends to look out for:
Content Optimization and Creation
Optimization tools like Surfer SEO have already become popular in the industry. The tool uses AI to generate outlines and help users optimize their content.
Plus, SEO teams also use content tools like Jasper, CopyAI, and many other tools to produce content.
While Keyword research hasn’t yet been affected as much, it is something to look out for. Tools may develop to help SMEs find keywords faster by typing in their business descriptions.
There are already content idea generation tools, but in the future, we may see some that will give the user even more guidance on the SEO side through keyword data.
As artificial intelligence (AI) continues to evolve, it could also have a significant impact on technical SEO.
AI can help identify and correct potential issues on a website before they cause any significant problems. It can also help identify opportunities to improve the user experience and increase organic traffic.
In addition, AI can monitor website performance and make recommendations for improvements.
Takeaway: AI can take your marketing to the next level.
- AI is becoming an integral part of marketing in many industries
- AI can help with content creation, personalization, targeting, and more
- As AI systems collect and analyze more data, they can evolve at a much faster rate than ever before
- Some emerging trends in AI-driven marketing include smart ads, conversational bots, improved NLP, and personalized recommendations
This means that marketers will have access to more advanced algorithms and tools for success.
Whether you’re a marketing professional or an entrepreneur looking to adopt these technologies, staying up-to-date with the latest trends is essential to ensure you are efficient.
We hope you have enjoyed this article about AI marketing trends.
Want us to run or consult you on your marketing campaign? Book yourself in for a free consultation to get started.
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