Snapchat, with its estimated 150 million daily users, has taken the world by storm. You can’t go out without seeing at least a few people “snapping” their moments, and we all have that one friend who insists on Snapchatting every minute of your night out.
What you may not have been aware of though, is the impact Snapchat can have on your business. Here are 5 ways that you can take advantage of it to grow your brand.
Recording videos of what’s going on right at that moment provides your followers and customers with a one-of-a-kind “peek” that they can’t resist. Real-time viewing is exciting for a lot of people as they can then feel like a part of the action. This is perfect for any kind of event, especially if you have already been leading up to it with your previous snaps.
Some fashion brands have recently begun to give their followers exclusive viewing access to their new collections before they even make it onto the runway. An exclusive first view of something leaves your customers feeling like they are part of a privileged few, builds anticipation and can result in even greater marketing success.
Offers, Perks and Promotions
Who doesn’t love a promotion or giveaway? You can use Snapchat to keep your followers engaged by providing exclusive offers and perks. These can include a promo code they receive after viewing your entire story, or a build-up to a sale which they have to keep viewing your snaps in order to access. Another very effective method is asking your followers to take a snap with your product for the chance to win a prize. This can get your product trending as well, which is exactly what you want.
Behind the Scenes
Engaging your followers is a priority and people love to get a behind the scenes look at what goes on behind the corporate front. Snaps of a company party, birthdays, Thank God it’s Fridays and so on can go a long way in gaining the attention of your followers. Let them see the lighter side- they will love it.
The impact of influencers on your followers simply can’t be denied. Collaboration with a Snapchat influencer can take your brand and business from zero to everywhere. It will spread awareness and enable you to reach a demographic you may never have been able to reach on your own.
Well, there you have it- 5 great ways to impact your business and build your brand using Snapchat. Let us know how they work for you.