26 Digital Marketing Statistics You Shouldn’t Miss

By Scion Social Digital Marketing Statistics November 5, 2014

E-mail Marketing

E-mails opened on smartphones and tablets have raised by 80% over the last 6 months.
Average return for e-mail marketing investment is $44.25 for every dollar spent.
85% of people would rather provide an e-mail for an e-book over a tweet

Blog give sites more indexed pages and more indexed links
Blogs are 63% more likely to influence purchase decisions than magazines.
Companies that blog more than 15 times per month get 5 times more traffic.
The average content length for a page that ranks in top 10 position is 2000 words.
If a post is greater than 1,500 words, it receives 68.1% more tweets and 22.6% more facebook likes.
Posts with a title length of 10 to 18 words get more links.
Articles with images get 94% more views.
Companies that use infographics grow in average of 12%
Companies see 55% increase in leads from increasing pages from 10 to 15

Using videos on landing pages can increase conversions by 86%
Videos get 267% more links than normal posts.
58% of your audience will stop watching video within the first 90 seconds.
Video keeps prospect customers on site up to 2 minutes longer.
20% of people will read text while 80% of people will watch a video with the same exact content.
Viewers retain 58% of what they see but only 10% of what they read.
Websites with videos are 50 times more likely to rank on Google first page.
A consumer who views a product video is up to 144% more likely to add the product to cart.

67% of consumers say that quality of a product images is important in selecting and purchasing a product.
consumers who receive e-mail marketing spends 83% more when shopping.
consumer who receives email marketing order 28% more often.
Personalized e-mails improve CTR by 14% and conversion rate by 10%.
Average buyer consults 11 consumer reviews on the path to purchase.
The average CTR from banner advertising is 2.1%