Since 2013, things have not been going good for the Real estate industry in India. Especially residential real estate hit an all-time low in 2016 after the Real Estate (Regulation and Development) Act or RERA was imposed. The GST in early 2017 didn’t make things easier and demonetization of high currencies was the final death knell. Real estate has not been easy for the western world too. In the US in 2018, high home prices & interest rates brought down the affordability rate by a massive 5 %!
But things are looking up for this once booming industry, in 2019; and not just for India. “Real estate investors are facing a test of nerve in 2019 as concerns around economic uncertainty rise while, at the same time, they are forced to overhaul traditional business and valuation models in response to rapidly changing consumer demands,” said a report by PWC, titled, Emerging Trends In Real Estate The Global Outlook in 2019.
Property owners are beginning to realize that real estate is a heavily consumer-driven market and are therefore turning to digital marketing services to target the right consumer profiles.
Here’s how you as a realtor can boost your sales with digital marketing:
Email campaigns:
Email marketing has been very effective for realtors. One of the best ways to get in touch with new, potential customers, emails have an average open rate of 27% and a click-through-rate (CTR) of around 3%. You have to make sure your copy is reaching out to the right people. A professional & well-rounded campaign will allow you to filter customers based on your past interactions with them. This kind of funneling helps in deeply personalizing your content.
Updated Website Content & Responsiveness:
Around 80% of internet consumption was on the mobile in 2018 and given the way the smartphone market is growing, this number is only going to rise. Apart from updating your website’s content & design, you must ensure it is responsive or compatible to mobile screens.
Optimise your website with the following content:
- Latest listings
- Home buying process
- Links to lawyers, movers or home inspectors
- Live chat feature
Property owners are beginning to realize that real estate is a heavily consumer-driven market and are therefore turning to digital marketing services to target the right consumer profiles.
Pay-per-click Ads
Are helping realtors by generating leads every time an ad is clicked. PPC ads will get you in touch with the real, genuine customers to get in touch. PPC ads give you the luxury to target customers who’ve searched with the correlated keywords on the search engine.
SEO Marketing & Blog Optimisation:
Digital marketing is incomplete without SEO. The best way to drive leads to your awesome website is through SEO. Keywords are key to successful SEO, so make sure you include high ranking keywords to your website & blog content. Valuable blog content helps you reach out to the customer profiles you specifically want to target. Good blogs make your website highly engaging and can stimulate potential customers to contact you with pressing questions.
Social Media Marketing:
Which platforms can get you maximum reach? Which social media channel can attract maximum ROI? Which channel does justice to your content the most? All these are valid questions which a professional social media marketer can answer. Social marketing gives you access to diverse sales funnels that allow for deep customer segmentation. Reach out to who you want to with cost-effective digital marketing.
Transform your real estate business with customized, growth-driven digital marketing strategies, today!
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