Social Media is one of the best platforms to engage present and prospective consumer. It has helped big and small brands to enhance the brand awareness by bringing brands and consumers together, but in turn this opens a door for open criticism from the consumers.
So whether it’s an angry customer or a competitor bashing up your brand’s marketing efforts, these situations happen to every brand.
So here are the Top 3 tips by Social Media Today to help your brand respond to criticism on social media:
The question remains: What should you do in these types of situations? Here are some tips to help your brand respond to criticism on social media:
Listen
Before making any decisions, you should know what consumers are saying about you. The only thing worse than being criticized, is not knowing that you’re being criticized! Monitor keywords and social conversations to know exactly what’s being said about your brand.
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