Switching to an Instagram business profile is not only easier than you think, but the benefits of doing it are numerous as well and, if you haven’t made the switch already, now is certainly the time to try it.
Switching to a business profile gives you access to a wider range of features and you don’t even need to actually be a business to make the switch. Read on to know more about each feature you will be able to enjoy.
Schedule Instagram Posts
Instagram recently decided to allow business profiles to schedule their posts to auto-publish, instead of simply sending a notification to remind you. Once you’ve linked your Instagram to a Facebook page, scheduling posts is a breeze. However, you will need to use an Instagram scheduler. as Instagram does not yet offer the feature in-app. This means a lot less time spent marketing online, and no interruptions to your day or work.
Track Performance with Instagram Insights
A business profile grants you access to Instagram’s analytics tool, Instagram Insights – it can be used for Insta stories as well – which will provide you with comprehensive information about your followers and how they are reacting to posts. When you know what’s working and what isn’t, you can strategize for better results. The goal is to understand your audience, optimize your content and evaluate the value you’re providing to your followers.
Common performance metrics for measuring your results include:
Engagement – Likes, comments, shares.
Sentiment – What are people saying about your brand?
Traffic – How many visitors are you getting to your site?
Sales – What is the revenue generated?
Share Links in Stories
This is a feature that was previously only available to verified Instagram profiles, but now any business profile with 10,000 and above followers can avail of this handy little marketing tool. By adding a link to your story, you can drive a lot more traffic to your website, blog, or online store.
Grow Your Reach
You may have noticed in your recent scrolling down Instagram, that there are a lot more sponsored ads. This is because business profiles give you access to Instagram ads and the option to promote your post, which can help you grow your reach and get a lot more engagement. It’s been reported that about 75% of people take action after viewing an Instagram ad, either to visit the website or to make a purchase, which makes promoted posts an effective marketing tool that you should definitely consider using. With both Facebook and Instagram promoting paid advertising by decreasing the reach of a page’s posts if they aren’t sponsored, this is a good time to start optimizing your marketing and increasing your reach by promoting your posts.
Instagram Shoppable Posts
Instagram’s launch of shoppable posts is a dream for anyone trying to sell a product online. Simply choose the images you want to feature, and add filters and captions. You can tag up to 5 products in a single image, or up to 20 products in a row of photos. When a user taps on a tag, they will find all the relevant information, including pricing, that can enable them to go directly to the website and make a purchase then and there.
Grow Overall Engagement
Instagram is continually changing and modifying its features to help users grow their businesses, and the best way to make sure you don’t miss out on any of them is to make the switch to a business profile today. That way, you will have access to every tool that enables you to grow your reach and engagement, keeping you ahead of the competition.
