How to Rank on a LinkedIn Search in 7 Days

Science behind Visual Content

LinkedIn is THE networking site to be on these days; a platform for other industry specialists to view your professional profile and a good opportunity to present yourself at your best. However, many of us haven’t optimized our LinkedIn profiles to the point that we are getting maximum mileage out of it. As a result, we end up getting only a few profile visits, and even fewer job opportunities.

For that reason, we took a look at what business profiles that got a lot of views and ranked high in the search results were doing right and have collected the best points here for you to benefit from:

 

  1. Profile picture: Your profile picture is your first impression, and that’s how you should think of it. Unlike Facebook, where it’s accepted to be as casual as you like, LinkedIn is a professional’s platform. That means that you should treat it as your office and your photo should look the way you would if you were walking into a business meeting, determined to impress a new client. Make your photo a professional, clean- cut head shot.
  2. Profile description: Unless you’re the CEO of a world-famous company, let’s be honest, no one out there really cares about your position. Instead, think of keywords that describe what you do and that will show up when someone searches for your particular skills. Believe me when I say, it is much more effective.
  3. Optimize your summary: Your summary should start with a question – a question that gets prospective clients thinking about how you can help them. At first glance, your summary should answer the question: what can you do for them? Write the summary as if you were talking to just one person. Keywords are also very important here. Your summary should contain the keywords or buzzwords particular to your industry and these keywords should be repeated again in checklist form at the end of your summary, describing each one of your skills. People may not read through paragraphs, but everyone loves a checklist, so be sure to include that.

 

The important thing to remember when creating your profile description and summary is to optimize according to your niche. Some industries are highly competitive, making it more difficult to stand out, and you will have to rise to the challenge; but by keeping these 3 vital points in mind and updating your profile accordingly, we can guarantee much better search results, resulting in better network connections for you.

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Are You Looking To Generate More Exposure On LinkedIn?

Exposure on LinkedIn

LinkedIn as we all are aware is the best platform for marketing oneself or their business at a professional level. Now that we know that this can be done it time to take action and start making use of such a platform to its fullest potential in order to fully capitalize on its benefits for you.

Here are some awesome ways in which you can do so, courtesy of Social Media Today.

1. Send Direct Messages with Special Offers

But please don’t read this sub-heading and think I’m talking about spamming.

Not at all.

Or selling of any sort, for that matter.

I’m only talking about sending direct messages to people who wouldn’t be surprised to receive a message from you in the first place.

In these messages, offer them something for free (and not a link to download your free ebook, for goodness sake).

For example, maybe you’re previewing a beta version of a new software and your want to see if they’re interested in being a free user. Or maybe you’re launching a new service and want to offer them 20 minutes of free consulting related to that service as a means to simply get the word out.

This strategy does two things: it makes them feel recognized since they were “selected” for this offer, and, if they take you up on it, can invokes a level of reciprocity, so they’ll be looking for ways to repay you – and likely boosting your work to their networks.

You always have to tread carefully with DMs, but they can be utilized to add value to a relationship, as opposed to spamming people.

2. Republish Your Existing Content 

If your company has a blog (and it probably does), republishing your content onto LinkedIn’s Publishing Platform is one of the easiest ways to notify your network of the work you produce.

It’s literally as easy as copy and paste, and you get to share your content with your LinkedIn network, generating more awareness of what you do and exposure to it for the people who click through.

3. Have Conversations on LinkedIn Instead of Email

It’s understandable that email is a lot easier to handle all of your communication through, but carrying out conversations and providing value on LinkedIn creates an association with you and your brand on that specific platform, which can boost loyalty to both entities (you and LinkedIn) at the same time.

Not to get too scientific on you, but this is kind of like Pavlov’s dogs.

People start to associate you simultaneously with both LinkedIn and benefit for themselves, so that’s where they go to interact with you and provide benefit back to you. It becomes a sort of second nature when they think of you or your work.

And when they’re constantly associating you with LinkedIn, that’s where their behavior, in sharing your work and networking with you, can really start to pay off for more exposure.

4. Increase Your Connections

A lot of people are hesitant to add people they don’t know on LinkedIn, but my personal attitude towards it is if the person looks legitimate and doesn’t seem like they’ll clog up your feed with political hearsay nonsense, why not?

Especially if you’re using LinkedIn’s Publishing Platform as a means to republish and gain more exposure for your work – more connections means more people getting notifications every time you publish.

Plus, with more first-degree connections, you also exponentially expand your network with the number of second-degree and third-degree connections.

So accept the connection requests you get, and if LinkedIn suggests someone you might know and you do actually know them, you should definitely consider adding them.

Even if you don’t think they’re a part of your target audience, they might still see your stuff, love it, share it, and/or refer someone to you when they hear of something that you’d be a good fit for. The more the merrier.

5. Comment on Popular Posts

When you see a story gaining traction – whether it’s published directly on LinkedIn or it’s comments on a link someone shared in your news feed – it’s worth joining in on the conversation.

But don’t just join in by saying something thoughtless and generic like “great post”, actually contribute to the conversation that’s happening around it.

Ask a question, or point out additional data that supports the author’s points which wasn’t included in the post.

If relevant, post a link back to a piece you’ve published.

This sends a notification to the poster and anyone else who’s previously commented that you’re actively participating in their conversation, boosting attention back to you as well as (where relevant) exposure to the article you shared.

6. Ask a Question with Every New Contact Request

When someone sends you a connection request, instead of just accepting it, use it as an opportunity to reach out to find out what piqued their interest in your work or your profile.

This is not a place to do any pitching, so stay away from that, but when they respond to your question, you can in turn respond to provide them even more value, whether that’s through more links to things you’ve published that’ll be useful to them, or maybe even an introduction to someone in your network.

Here again is where the principle of reciprocation kicks in – if a person reaches out to you to connect and they find you to be accommodating and helpful, they’ll look for ways to do the same for you.

7. Engage with Your Connections’ Posts and Milestones

Every time you get a notification that one of your connections is having a work anniversary or has got a new job, like it and offer a personalized message (if you have the time).

CLICK HERE TO READ FULL ARTICLE

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How to Capture More Email Leads With Social Media Contests

E-MailsDo you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

Once collected, you can use those email addresses to target your marketing on platforms like Twitter and Facebook.

Here are a few ways you can multiply the number of email leads your contests generate by making them as participant-friendly as possible.

#1: Put Winning Within Reach

If your social media sweepstakes and contests aren’t generating the email entries you need, the issue may be that people don’t believe they have a real chance at winning.

Here are three ways to help people understand winning is a genuine possibilityand therefore worth the time it takes to enter with an email address.

1. Offer Multiple Prizes

Past research on maximizing sweepstakes and contests for consumer value shows that offering multiple smaller-value prizes can be more effective than offering a single high-value prize.

Why? People weigh their chances of winning before they enter a contest.

Say your contest offers a new car as its only prize. Most people think about how many people will enter, feel their chances of winning are minimal and decide not to enter.

sweepstake with multiple winners

The most effective contests offer multiple lower-value prizes so there are more chances to win.

Offer a number of lower-value prizes in place of or in addition to your grand prize to raise the odds someone has of winning.

2. Level the Voting Field

“Enter with a selfie of you and your dog! The selfie with the most votes wins!”

At first sight, this contest seems okay—it’s simple and easy to understand. But it’s not ideal. The conditions are intimidating for entrants who don’t have a large online network.

See, in order to win the prize your potential subscriber needs to collect the most votes. Say he has a cute puppy but not many friends who are part of the platform your contest is running on. He does the math and thinks he’ll collect relatively few community votes, loses interest and doesn’t enter.

Instead of choosing winners based solely on community votes, include a jury round in the process.

sweepstake with jury round

Add a jury round to your contest so all entrants feel like they have a fair chance to win.

If you let people qualify for the final round by collecting community votes, and then have a jury award your prizes, everyone will feel like they have an equal chance to win.

3. Separate Entry and Voting Rounds

Would you enter a race if the other runners each got a one-mile head start? I’m guessing not.

The same logic can be applied to social media contests that require people to upload something (a picture, video, music or a story) for a voting round.

If these periods overlap too much or are run at the same time, people worry about catching up with others who have already collected lots of votes. They know they’re behind and they don’t enter.

sweepstake with separate rounds

Separate uploading and voting periods give everyone the same chance at winning.

To make sure everyone has a fair chance at collecting votes and winning, you need to have separate rounds for submissions and voting.

Open your contest for voting only after you stop accepting submissions so all entrants start at the same baseline.

#2: Incentivize Voting

If you only focus on motivating entrants to share their email address by offering a prize, you’re missing out on a big source of leads—your voters.

To capture voter leads, add a layer to your contest that asks voters to register with their emails in exchange for being entered into a related prize drawing.

sweepstake with voter incentives

Voters are more likely to engage if they have a chance of winning too.

As a bonus, you can gain even more engagement for your contest when you add an entry for someone on each day they cast a vote.

#3: Give Bonus Entries to Get Social Shares

“Thanks for entering! Now share this with your friends!”

Marketers often make the mistake of putting sharing icons and prompts wherever they can; for example, just after someone enters a contest.

Getting people to enter your contest, sweepstakes or giveaway with an email is only half the battle. The other half is to get the people who enter to share your promotion with others, whether you’re trying to attract voters or more entrants.

The issue is that most people won’t share a contest if it means decreasing their own chances of winning the prize.

The solution is to create a win-win for both you and the people who enter your contest.

sweepstake with sharing incentives

Sharing is caring. Sharing that’s beneficial for both sides is even better.

Use a social media contest, sweepstakes or giveaway tool that lets you award extra entries or points to people for each share they post from your contest.

The more people who know about your contest, the more email addresses you’ll receive.

Source: [socialmediaexaminer.com]

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6 Expert Tips for Keeping Your Kids Safe on Social Media

Social MediaToday’s kids are more social media savvy than ever. A whopping 80% of teens online use some form of social media, and they’re sharing more information about themselves on social networks than they have in the past.

While growing up online has its benefits, it poses new risks. Between cyberbullying, oversharing and giving into peer pressure, a child’s misuse of a social network can turn into a serious problem.

For many parents, navigating their child’s social media presence is not only worrisome, but also challenging. But with the right approach, parents can set positive examples for their kids and teach them how to use social media responsibly and respectfully.

Here are six tips from parenting experts to help you keep your kids safe on social media.

1. Educate yourself about social media.

Social media apps

IMAGE: FLICKR, JASONAHOWIE

Amy Morin, psychotherapist and parenting expert, recommends that parents take time to research and learn about the different social networks their children are using.

Familiarizing yourself with popular social platforms will give you a better understanding of how each service works. You may also want to create your own profile on these sites and apps to experience the networks firsthand.

“It’s important for parents to understand the difference between Tumblr and Snapchat, because each social media platform has different risks,” Morin tells Mashable.

Here some popular social networks kids are actively using.

2. Establish an age limit.

Facebook

IMAGE: SCREENSHOT, FACEBOOK

If you don’t currently allow your children to use social media, it’s a good idea to them know at what age they can start.

“When kids feel ‘it’s never going to happen,’ they are more likely to set up their own, secret profile,” says Mark Loewen, parenting coach and owner of Launch Pad Counseling, a counseling practice that specializes in working with parents and children.

When deciding what age you’ll let your kids use social media, keep in mind that most social networks require users to be 13 or older to create an account. The Children’s Online Privacy Protection Act (COPPA) prevents companies from collecting personal information about children under the age of 13 without their parents’ permission.

3. Talk to your kids about the dangers and consequences of social media.

Many kids don’t realize the consequences that come with using social media. They tend to underestimate how easily accessible their information is, and can forget that others are watching their online activity.

“Often, parents forget to talk about how pictures, comments and social interactions could impact their [children’s] future,” Morin says.

She suggests discussing real-life situations in which social media can pose harm, like stories in the news about kids being cyberbullied. She says it’s important to make clear that your child can come to you with questions or help.

By talking to your kids about the danger signs of social media, they will more likely think twice before posting a photo or sharing their locations with others online.

4. Keep the computer in a common area of your home.

Computer in centralized space at home

IMAGE: FLICKR, ABBAMOUSE

Rather than keeping a computer in your child’s bedroom, keep it in a centralized and open location in your house. This way, you can easily keep an eye on your child’s social media usage.

Morin says kids are less likely to engage in inappropriate behavior when they know their parents can look over their shoulder at any time.

5. Set guidelines or rules.

Establishing a set of guidelines or rules is a great way to instill positive social media habits in your child. For example, set a time limit for how long your child spends on social media during the week. You could also set specific times for you and your child to go online together and practice social media safety.

But don’t set rules that are too rigid, Loewen advises. “Find a middle point where your child feels empowered to make good decisions without having to hide from you,” he says.

6. Check your child’s privacy settings regularly.

Snapchat settings

Make a point to check your child’s privacy settings on each social network consistently. Social networks are constantly updating and changing their sites and apps, so you’ll want to make sure your child’s profile is as secure as it can be.

Source: [mashable.com]

Image Source: [mashable.com]

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How to Use LinkedIn Publisher to Get More Visibility

LinkedinDo you want more visibility on LinkedIn?

Are you using the new LinkedIn publishing platform?

Publishing content on LinkedIn Publisher can give your content and your reputation a boost.

In this article I’ll share the best practices for publishing your posts to LinkedIn for more visibility.

Why Use Publisher?

Posting articles to LinkedIn with Publisher makes the content searchable by keyword in LinkedIn’s post search box.

linkedin publisher for visibility

What you need to know for more visibility on LinkedIn with Publisher.

It’s a great way to showcase your knowledge and expertise in any given area, and that’s a big part of content marketing!

Beyond visibility in search, both your connections AND your followers see your published posts just like on Facebook.

If your post is viewed enough times, it’ll get picked up by LinkedIn’s newsreader, Pulse. At that point, you’ll get exponential views, comments and shares.

publisher posts on pulse

Your Publisher post can be picked up by Pulse.

Here’s a quick example showing just how powerful LinkedIn Publisher can be.

Wendy McClelland wrote an article called, “Why I Say NO to Coffee Meetings.” On LinkedIn Publisher, that single article got almost 60,000 views, 2,100 shares on LinkedIn, 515 comments, 218 Facebook likes and 93 tweets. I don’t know about you—but that’s usually more visibility then I get on my own blog!

publisher post title and share metrics

This one article generated huge results for its author.

Wendy’s results?

  • Over 10,000 views in two hours after being published
  • The article has also been republished on over 60 other sites/blogs
  • Over 150 new connections
  • 2 radio interviews
  • 2 new coaching clients
  • Numerous joint venture offers
  • 2 speaking gigs and a number of other future dates to be booked

Here’s how you can get started on Publisher and reap some of these rewards for yourself.

Know the Elements of a Good Post

What are the six key elements of a good Publisher post? The same as they are for your blog:

  • A catchy title
  • Attractive images (and video if you have it!)
  • Brief but engaging content (300-600 words)
  • Keywords
  • Good marketing/sharing strategy for your post
  • Luck
viveka von rosen publisher post

Use the right elements to make sure your post attracts the engagement that leads to shares.

For more info on the steps to creating a post on LinkedIn, check out my video.

Decide What to Publish

Because you’ll be building your readership on Publisher from scratch, writing posts about LinkedIn influencers or influential people in your industry is a good place to start. If they decide to share your post with their network… kaboom! It might go viral.

Here are some ideas for influencer posts.

Write a post about the top 10 influencers on LinkedIn and why they’re so hot.

influencer outreach publisher post

Get on the radar of LinkedIn influencers relevant to your industry.

Connect with an influencer in your network to ask some questions or get him or her on the phoneUse the answers to write an interview that’s interesting and likely to be shared by your audience. If your chosen subjects don’t respond, you can still write an opinion piece about why they rock. And then of course tell them. Just don’t be creepy.

Source influencers as experts. Talk to your five closest influential friends and have them send you a quote on a particular subject. Once the post is published, share it with them.

publisher post title feature

Put some thought into what you post to Publisher.

Of course, you can also repurpose your own previous blog content on LinkedIn Publisher. Since we don’t know what the effects of exact replication between Publisher and Google are yet, I recommend changing the text up a bit before you hit the Publish tab.

Take the time to customize your existing content for your LinkedIn audience, altering it enough so you don’t get a Google slap.

Choose a Publishing Frequency

Some people are going nuts with Publisher, publishing several articles a week. That’s probably too much, especially if the content isn’t very good.

Yeah, you’ll show up in people’s LinkedIn timeline, in their notifications and even in an email from LinkedIn, but if your content isn’t great, folks might start ignoring you.

jason miller publisher posts by date

Jason Miller regulates the frequency of his publishing with the quality of his content.

I recommend you create more thoughtful and thorough posts, and limit your posting to once a week or so.

Share Your Post

Of course you aren’t limited to asking the subjects you write about to share your posts.

Be sure to take advantage of features like LinkedIn’s Updates, Messages and even InMails to disseminate your content on LinkedIn.

Share your post with your network and ask them to share it, too.

And don’t be afraid to mention your post and the influencers outside LinkedIn. Consider using Twitter, Facebook and Google+ to share your post as well.

jason miller publisher post on google plus

Share your Publisher posts across your other social networks.

Often I won’t see a mention for my Publisher article on LinkedIn, but it pops up in my Twitter notifications.

Apply for Publisher

Although initially open only to LinkedIn’s Influencer program membership of thought leaders, heads of state and corporate execs, Publisher is now open to everyone. If you don’t have it, you can apply for it.

publisher application

Applying for Publisher is a simple process.

To apply, you’ll need to give LinkedIn your name, email address, your LinkedIn URL and two examples of your writing. I recommend you submit your most shared post and the post you’re most proud of.

The examples you give don’t have to be from your own blog, but you do have to be the author.

You’ll know you have Publisher when LinkedIn sends you an email or you see the little gray pen in the update box on your home page.

Challenges and Final Thoughts

Not every post you write on Publisher is going to get tens of thousands of views.

I think the biggest problem with Publisher right now is that once people have it, they just throw up any old post. Many folks aren’t approaching what to write, whom to write about and how to disseminate their posts with any kind of strategy. This is resulting in more work and less impressive results than they’re expecting.

But with some consideration, strategy, testing and luck, you will get more visibility than you’ve previously had on LinkedIn. And that will lead to more engagement, brand recognition and possibly even more business for you!

Source: [socialmediaexaminer.com]

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