5 Ways Instagram Influencers Can Help Grow Your Brand

5 Ways Instagram Influencers Can Help Grow Your Brand

If you’re trying to grow your brand on Instagram, you may have some misgivings at the idea of using “influencers”, wondering if it’s even something that works. In truth, brands have been utilizing the influence of celebrities for decades and Instagram is no different. Though “Instagram famous” may not be exactly the same thing as being a world-famous celebrity, the result of their influence is the same. Read on to find out how Instagram influencers can help you to grow your brand.

What is Influencer Marketing and How Does it Work?

The recent popularization of social media makes it possible for anyone to create great content and use it to build a loyal following, which brands can then utilize. An influencer promoting your product WILL bring it to the attention of their followers. In fact, studies have shown that 70% of teenage YouTube subscribers trust the opinions of their influencers even more than they do world-famous celebrities. The reasons for this are manifold; one of the main ones being that influencers are more accessible to the general public. Brands pay influencers to either use, promote or mention their product – prompting their loyal fans and followers to engage and boosting your marketing reach by a long shot.

1.    Expand Your Reach with User-Generated Content

The aim of any campaign is, of course, for it to go viral with maximum engagement and reach and one of the best ways to do that is to invite users to create their own content about your brand. Create a catchy hashtag that represents your brand message and a description that prompts users to post their own content using your hashtag. Once an influencer creates a post – perhaps a selfie of them holding or using your product – and encourages their followers to do the same, Instagram can soon be flooded with photos of users using your product. To boost your campaign even more, you can ask people to tag your brand in their posts, and even offer a reward for the most creative or most liked post. By making it a competition, you could see a significant boost in engagement and ROI for your campaign.

2.    Experiment with Multiple Mediums

Another way to achieve that high ROI from campaigns using Instagram influencers is by utilizing their various platforms. Most influencers promote their content on multiple platforms including YouTube, Facebook, Pinterest and Twitter. Your campaign can grow from Instagram and reach thousands more followers by using different platforms.

3.    Use an Influencer Marketplace

You will want to find the right influencer to help with the marketing of your campaign; so instead of doing a lot of tedious research, why not use an influencer marketing platform or tool? The advantages are:

  • You can improve and narrow down your influencer search with filters and pre-vetted influencers
  • You can easily access the analytics of the progress of your campaign
  • You can automate your billing to make it easier

4.    Work with a Team of Micro-Influencers

Since working with a high-profile influencer can be expensive, another alternative is to work with a number of micro-influencers, which can often generate the same reach you would get working with just one high-profile influencer. While reach is important, engagement is the Holy Grail of social media promotion.

You can measure your engagement with this formula: Engagement rate = # of likes + # of comments / # of followers.

Micro-influencers might have less reach but actually manage to engage their audiences a lot more (6% compared to the average 1.6% for celebrities). So, if you combine the efforts of the micro-influencers, you can end up getting a lot more actual engagement on your posts.

5.    Position Yourself for Different Audiences

Your brand has its own story, but that story can be told from many different points of view to engage different types of audiences. When a brand can use different angles to tell their story, it can result in very powerful reach and engagement.

A good example of this is the campaign Mercedes- Benz launched last year for their 2017 GLS sport utility car. They used 2 separate influencers to create Instagram and YouTube content.

While one influencer photographed the car in the snow with a Siberian husky running beside it, generating engagement from animal lovers and the outdoors and outdoor sports lovers; the other influencer – chef Chris Coombs – created a post in which he drove the car around, assembling ingredients for a meal. This appealed to foodies, restaurant lovers and health food supporters. Together, the two posts generated 173 million impressions on Instagram and 2.3 million likes and comments. Impressive!

In conclusion, working with Instagram influencers could make the difference for any brand that wants to expand its reach and promote its products. Find the way that will work best for you and go for it!

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Share Your Stories On Instagram Like A Boss

Instagram Stories

When there is anything new in the market everyone wants to try it out and see how it benefits them. It’s the same case with Instagram Stories. This too, like Snapchat is a great platform if you want to promote your business. Now the key here is to do it like a boss! You may be wondering, how is that possible now? Here are 4 awesome brands who are killing it.

Likeable has put together the following data so that you get a better understanding of this works.

Regardless of what side you choose in the Story Wars, the way the following brands have embraced Instagram Stories is commendable!

BarkBox
1.2m followers

The brand’s irreverent and entertaining behind-the-scenes stories focus on the hilarious and often messy aspects of life with dogs.

Sephora
8.3m followers

Well-timed and informative hair and makeup tutorials — most recently a live haircut with brand IGk, alternating between snipping ends, applying product and then highlighting the items used — are this beauty brand’s go-to.

Disneyanimation
1.3m  followers

This brand brilliantly featured super star Lin-Manuel Miranda takeover stories for a day to create a buzz for his upcoming Moana film that’s being released in November.

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Loop Your Viewers In With Boomerang

Loop In Your Customers With Boomerang

Now all of you must be aware of what a boomerang is and how it functions. The introduction of this feature into visual media has given it an upper hand when it comes to capturing your audiences’ attention. This primarily allows you to create awesome content that loops back and forth.

As is the human tendency, we want to use everything that is made available to us to the fullest and for anything and everything. In order to help you adventurers out there we have a couple of points on how you can captivate your audience with the help of this cool app, courtesy of Likeable.

Here are three perks of using Boomerang for your marketing needs.

1. Captivate your Audience

Your audience scrolls through social media feeds all the time. They see picture after picture, and status after status. Don’t let your brand’s feed become stale. Boomerang will catch the eye with movement. Consumers have such short attention spans, but Boomerangs are only one second long. The app is great because it’s hard to lose your audience in just one second.

2. Use with Ease

Don’t have the means to make a GIF? Boomerang is now your best friend. You can easily make GIFs straight from your phone, without fancy video equipment or years of experience. You don’t even need to edit your content after you shoot! With just the click of a button, you instantly have the power to make as many GIFs as your heart (or profile) desires.

3. Stand Out Among Others

Boomerang is a great way to jazz up your profile picture. Facebook now lets you use videos as your profile icon. Movement in your account’s profile image will catch attention and help you stand out from your competitors in the feed. You can feature new products or show off your brand personality with a Boomerang profile image.

Snapchat has been taking over the social media platforms, but Boomerang’s creative new content is a way for the others to fight back. Boomerang is still very new and many users are just now starting to use and experiment with it. Being one of the first brands to capitalize on this platform can propel you ahead of the others. Here are three tips to help you make the best Boomerang out there.

1. Take Advantage of Motion

Make sure you have huge movement in your Boomerang. This will ensure you catch the user’s attention with your activity. Your Boomerang should look completely different from one end of the loop to the other. Consider making things disappear and then magically appear again.

2. Think About Alternating

Playing forwards is only half the content. Your Boomerang must look good forwards AND backwards. This requires some creativity and maybe some trial and error. But a successful Boomerang will be fun to watch come back to life.

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Want An Instagram Account That Is A Follower Magnet?

Instagram Follower Magnet

The creation of a platform like Instagram has revolutionized the way individuals share their life experiences, talents and even businesses. It is proving the fact that visual marketing in the form of teasers, sneak peaks and previews of the sort have a the power to appeal to the audience irrespective of their age and interests.

Now you may be wondering, yes, let’s create and account on Instagram and get started. That’s one marketing task ticked off the list. It doesn’t end there. Your brand value also increases based on the number of followers you have. It’s a walk in the park for all those individuals or brands to achieve their target followers within a fixed timeline. But for a normal person like us, some effort is required in order to attract followers to our accounts.

Here we have Sprout Social to help you get started. The following tips will help your brand up its visual storytelling game and build a larger and more engaged community on Instagram.

1. Define Your Objectives

Before an account is created, your team needs to ask itself: Why is our brand on Instagram? Once this question is answered, a set of defined objectives based on your existing social media strategy and overarching marketing goals should be set.

In order to rapidly grow your Instagram followers you need to start by asking the following questions:

  • Will your account support awareness by showcasing your product or service?
  • Which benchmarks and Instagram analytics will be used to measure and quantify success?
  • Will your Instagram serve to extend the branded lifestyle that’s already been communicated on your other social channels?

There is no one-size-fits all approach to success. It’s easy to want to dismiss setting KPI’s and goals, but it’s a critical component in conveying a relatable brand story. By starting with a clearly defined objective, you’ll be able to effectively create well-crafted content that will help set the voice and visual persona for your brand.

2. Curate Your Feed

Brands that are thriving on Instagram have a well thought out publishing cadence. Mosts posts on a branded product feed will feature a product in some way, whether that’s as the main subject of a post or more of an accessory in the background.

Effective photography for Instagram is just great photography. Pelican Products is a great example of a brand that uses high caliber photography and prefers its products are predominantly highlighted. Each photo is well shot and visually interesting. The photography embraces the brand’s core values and is positioned to target its audience of outdoor and sporting enthusiasts as well as their military demographic.

Capture

 
The use of logos or iconography can drive just as much awareness and engagement as photography can. If graphical elements align with your business identity and help drive positive association and brand recognition then, by all means, use them. The Honest Company is an example of a brand that highlights its personality through a combination of illustrations, positive quotes, product shots and adorable babies.

Capture

 

The brand has excelled at positioning itself as a lifestyle brand and that aesthetic shines through their entire Instagram feed.

3. Regram

Hiring a professional photographer to shoot every new product launch is not a requirement to grow followers and build a successful brand presence on Instagram. One of the most authentic, compelling and affordable brand assets available today is user-generated content (UGC). Reposting and sharing fan photos creates excitement within your Instagram community, helps build brand loyalists and increases engagement.

Consumers love to be recognized and there’s no easier way to thank your advocates than by highlighting their creativity and sharing their positive sentiments for your product. In fact, 85% of consumers say they find user generated content more influential than brand photos and videos. Another bonus of UGC is that it’s one less piece of content your social team has to budget its time and resources to create.

4. Customize Your Toolbox

There are hundreds of applications and services available to help social marketers create the perfect Instagram content.

For a fee, photography services like Flashstock will set up professional photo shoots on location and in studio to capture personalized, branded photography. If a professional photo shoot falls outside of your budget and it’s impossible to capture your images internally, stock photography sites can prove helpful.

iStock by Getty Images houses millions of royalty-free photos, videos and illustrations that can be edited to fit brand standards and shared on social media. While stock photography usage may be the ultimate social media “fake it until you make it” play, you don’t want the photography to feel irrelevant to the audience. If stock photography is the avenue you choose, select images that aren’t overly posed or obviously staged.

Once you have your photography and graphics solidified, don’t be afraid to edit your images and videos with filters and other creative tools like Hyperlapse, Layout and Boomerang–all of which are available asInstagram apps for businesses. These apps give images the signature Instagram look and feel that consumers respond to and don’t require an exhaustive amount of internal effort.

5. Don’t Forget About Hashtags

While the Instagram community thrives on visual stories, your captions shouldn’t be forgotten.

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The Super 6 That Will Help Increase Your Instagram Followers

Instagram followers

Have an Instagram account? Thinking of how you can do better and increase your followers, or even better build a community?

Make your mark on a pro active platform like Instagram with these awesome tips and tricks.

Looking to increase your followers on Instagram?

You guys have come to the right place. here are some super awesome creative ways in which you can increase the number of your followers on Instagram. Below mentioned are some of the tips put together by Socially Sorted.

#1  Authorize the Facebook App to Connect your Instagram and Facebook Accounts

Make sure to connect your Instagram and Facebook accounts. You can post directly to Facebook through Instagram.

When people see your content coming over from Instagram to Facebook, they will be encouraged to check you out on that platform as well if they like what they are seeing… and of course they will!

You can also add a custom tab to your Facebook Page!

Instagram App on Sue B Zimmerman's Facebook Page - 7 Creative Ways to Increases Instagram Followers

 

#2   Embed Instagram Pics into a Blog Post

By embedding Instagram pictures into a blog post, a few important things start to happen:

  • You create a relationship between the places you and your brand are showing up.
  • There is a consistency and relevancy shining through what you are doing.
  • Time efficiency for you and your team is maximised because you are get double use from your images.
  • Your brand identity strengthens.
Embed Instagram Images into Blog Posts - a creative way to Increase Instagram Followers

#3  Add an Instagram Widget to your Website

Driving traffic to and from your different brand spaces online is how to maximise your greatest efforts.

Do not miss the chance to take a connection on a deeper dive so fans can follow you in the place that works best for them.

Get the attention of your fans while they are on your website through a noticeable and accessible Instagram widget, so they can easily check you out on Instagram.

 

Example of Instagram Widget on Sue B Zimmerman's Website - a creative way to Increase Instagram Followers
Having the Instagram Widget on your website helps people to find you on Instagram…

 

Example of an Instagram Widget on Sue B Zimmerman's website

 

#4  Don’t Forget the Power of Email

Make sure to remind your “list” that they should be following you on social media so they can more easily connect with you on the go.

This way they will not miss anything you are sharing because often times your content can differ depending on the platform.  You can also give them an example of how they can benefit from connecting outside of the newsletter.

And… remember to add your Instagram account in your email signature, just like this one.  This way, every time I send out an email people know how to find my Instagram profile:

How to Creatively Increase Instagram Followers
Use your email signature to share your Instagram account!

 

#5  Cross Pollinate on Periscope

Periscope has been HUGE for growing my following on Instagram and conneting with my audience.

I teach an Instagram Lesson every time I scope and drive traffic to Instagram from Periscope.

I also do live “Insta Audits” that brings people into my scopes and I have a #SueBSponsor on each scope so I can give live shout outs to all my creative friends!

Sue B Zimmerman on Periscope
Engage with your Instagram audience cross-platform

 

#6  Share Images on Twitter using IFTTT

Why?  Because sharing posts natively from Instagram to Twitter means the image won’t show unless you click on it.

IFTTT is a great tool that allows your Instagram Post to show up as an image in the feed and not as a link.  You only have a split second to get a reader’s attention.

In Twitter that is hard to do without an image and when news is moving so fast.  The IFTTT app makes sure your audience sees what you are talking about every time by posting the Instagram image instead of just the link.

Here is an example of an IFTTT “recipe” to allow you to set this up:

ITTT recipe by Sue B Zimmerman - 7 Creative Ways to Increase Instagram Followers
Setting up an IFTTT recipe is easy!

 

..once the “recipe” is set up in IFTTT then your images will post over to Twitter with the image as a preview (no need to click the link to see it)… like this one:

Example of ITTT Instagram Post to Twitter - a Creative way to Increase Instagram Followers
IFTTT shows your images on Twitter… but keep the description short.

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