10 Simple Ways to Increase Brand Awareness

10-simple-ways-to-increase-brand-awareness
In today’s market, where trends are created overnight and abandoned just as rapidly, it’s becoming increasingly more important for businesses to market their brand, as opposed to simply marketing individual products. More than just advertising, brands convey the business’s credibility, quality and experience – all of which outlive a product – and which make brand awareness the first important step towards the goal of increasing sales.

Here are 10 simple ways to increase your brand awareness.

  1. Make Your Story Known

Stories help consumers connect with your brand and bring it to a relatable level that they can understand. While no one wants to hear a sob story, a portrayal of a company that was built from the bottom to reach success is one that people generally connect with well.

  1. Share Useful Tips

You should create a company newsletter and use it to provide useful content such as tutorials, how-to’s and other tips that add value to the consumer without requiring any purchases on their end. You can also use it to advertise discounts or specials, as that is undoubtedly something any customer would appreciate.

  1. Use Infographics

Studies have shown that using infographics in a newsletter or blog post makes it much more likely that your content will be viewed and shared, which is your goal, naturally.

  1. Be a Guest Blogger

You can and should have your own company blog, but don’t let that stop you from writing guest posts on other blogs. While other companies similar to yours wouldn’t permit you to post on their site, you can contact people who run industry blogs and request to write a blog post on their site. It will gain you exposure to all of their followers and they get a day off from writing.

  1. Experiment with Pull Marketing

Pull marketing is essentially any kind of marketing that is non-invasive, which means using marketing techniques that don’t make consumers feel like they are continually being sold to. The idea is to let the customer come to you instead of the other way around. You could opt for providing your content through organic SEO practices, blogging or social media.

  1. Biddable Campaigns

Although organic SEO is very effective in its own way, it can be less effective in a saturated industry market. If this is the case, using Pay-Per-Click, either through Google AdSense or Facebook can be more effective.

  1. Write a Book

Writing a book can be time-consuming but, if you’re a regular blogger, it won’t be that difficult and with the arrival of online publishing platforms, it’s easier than ever to become a published author. When you promote or even give your book away free of cost, it will go a long way towards the promotion of your brand.

  1. Host Your Own Radio Channel

This is easier than it sounds. A topical podcast can be either a great alternative or companion to blog posts. Talk about anything industry-related, such as trends, announcements, news or even a debate with a guest. These podcasts should be uploaded both to YouTube as well as to your company website.

  1. Wear Your Logo on Your Sleeve

Famous logos of companies like Adidas, Mercedes-Benz or Coco Chanel – which are so familiar to us now – reached that pinnacle of fame through aggressive marketing. When you think about the fact that they accomplished it without the help of the internet or social media, it makes us think: how much easier could it be for us now? Market your logo wherever and whenever possible – online and offline.

  1. Host an Event

You should consider hosting an event and inviting your target demographic to it, which will get them up close and personal with your brand and far more likely to connect with it. The best part is: promoting your event is also promoting your brand, so it’s win-win.

In closing, building brand awareness can take a bit of time, but, as I’m sure you’ll agree, it will be well worth the effort.

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7 Awesome Tips for Entrepreneurs to Create an Inspiring Vision Board

5 Ways Instagram Influencers Can Help Grow Your Brand
You may have heard of vision boards as a fantastic tool that you can use for inspiration and motivation and to power yourself towards success. Whether you’re using it for your career or personal life, here are 7 tips that will help you create a truly inspiring vision board.

Be Clear About Its Use

A vision board is not a wish list or to-do list, but rather a visualisation tool. The images and words you choose to put on it should be the ones that inspire you to achieve your goals and bring your dreams to life. That being said, there are different types of vision boards. An”I know what I want” vision board is great if you are very clear or specific about what you want to happen, but if you aren’t exactly sure, or there is the possibility of changes due to circumstance, you can create an “Allowing” board. A “Theme” vision board is perfect for those who are working towards a specific goal or changing a particular aspect of their lives.

Get the Pre-Work Going

Before you create your vision board, spend some time contemplating your desires and goals for your career and personal life. Don’t try to rush this activity or do it on the go; rather let it be an experience. Connect with yourself, your desires and where you really want to be. List specific goals and intentions that you can easily track your progress in to make sure you are sticking to your vision.

Narrow it Down

Long term goals can be a bit of a struggle to pin down, which is why you should break them down into smaller, more doable goals that you can accomplish in the present or near future. A good way to do this is to create a plan of action that outlines individual tasks or to create time-based milestones, whichever works better for you.

Gather Representational Images

When choosing the right images for your vision board, it’s more important to let yourself feel than to let yourself think. These images represent what you are aiming for, therefore they should make you feel – happy, inspired, motivated. Don’t try to search for the perfect images, but rather let yourself be led to them.

Arrange it Right

Have a theme or format in mind before you create your vision board. You can look for inspiration online or create something totally original. Whatever theme you choose, don’t let it get too cluttered. Choose fewer but better pictures and colours that calm and soothe you.

Put it to Use

Put your board up where you can see it every day and often. When looking at it, stop for a few minutes and take the time to let the images inspire you and the words motivate you. Don’t confuse it with daydreaming. The point of the vision board is to envision the steps you will take to achieve your goals, not just what your life will be like if you do.

Redo Your Board as Needed

If there are events and changes that alter your vision, don’t be afraid to redo your board to fit your new goals. Life is unpredictable, but don’t let changes in circumstances alter your desire to achieve your goals. Rearrange or replace the images and affirmations to reflect what you are working towards so you can continue to be inspired and motivated by this wonderful tool!

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5 Ways Instagram Influencers Can Help Grow Your Brand

5 Ways Instagram Influencers Can Help Grow Your Brand

If you’re trying to grow your brand on Instagram, you may have some misgivings at the idea of using “influencers”, wondering if it’s even something that works. In truth, brands have been utilizing the influence of celebrities for decades and Instagram is no different. Though “Instagram famous” may not be exactly the same thing as being a world-famous celebrity, the result of their influence is the same. Read on to find out how Instagram influencers can help you to grow your brand.

What is Influencer Marketing and How Does it Work?

The recent popularization of social media makes it possible for anyone to create great content and use it to build a loyal following, which brands can then utilize. An influencer promoting your product WILL bring it to the attention of their followers. In fact, studies have shown that 70% of teenage YouTube subscribers trust the opinions of their influencers even more than they do world-famous celebrities. The reasons for this are manifold; one of the main ones being that influencers are more accessible to the general public. Brands pay influencers to either use, promote or mention their product – prompting their loyal fans and followers to engage and boosting your marketing reach by a long shot.

1.    Expand Your Reach with User-Generated Content

The aim of any campaign is, of course, for it to go viral with maximum engagement and reach and one of the best ways to do that is to invite users to create their own content about your brand. Create a catchy hashtag that represents your brand message and a description that prompts users to post their own content using your hashtag. Once an influencer creates a post – perhaps a selfie of them holding or using your product – and encourages their followers to do the same, Instagram can soon be flooded with photos of users using your product. To boost your campaign even more, you can ask people to tag your brand in their posts, and even offer a reward for the most creative or most liked post. By making it a competition, you could see a significant boost in engagement and ROI for your campaign.

2.    Experiment with Multiple Mediums

Another way to achieve that high ROI from campaigns using Instagram influencers is by utilizing their various platforms. Most influencers promote their content on multiple platforms including YouTube, Facebook, Pinterest and Twitter. Your campaign can grow from Instagram and reach thousands more followers by using different platforms.

3.    Use an Influencer Marketplace

You will want to find the right influencer to help with the marketing of your campaign; so instead of doing a lot of tedious research, why not use an influencer marketing platform or tool? The advantages are:

  • You can improve and narrow down your influencer search with filters and pre-vetted influencers
  • You can easily access the analytics of the progress of your campaign
  • You can automate your billing to make it easier

4.    Work with a Team of Micro-Influencers

Since working with a high-profile influencer can be expensive, another alternative is to work with a number of micro-influencers, which can often generate the same reach you would get working with just one high-profile influencer. While reach is important, engagement is the Holy Grail of social media promotion.

You can measure your engagement with this formula: Engagement rate = # of likes + # of comments / # of followers.

Micro-influencers might have less reach but actually manage to engage their audiences a lot more (6% compared to the average 1.6% for celebrities). So, if you combine the efforts of the micro-influencers, you can end up getting a lot more actual engagement on your posts.

5.    Position Yourself for Different Audiences

Your brand has its own story, but that story can be told from many different points of view to engage different types of audiences. When a brand can use different angles to tell their story, it can result in very powerful reach and engagement.

A good example of this is the campaign Mercedes- Benz launched last year for their 2017 GLS sport utility car. They used 2 separate influencers to create Instagram and YouTube content.

While one influencer photographed the car in the snow with a Siberian husky running beside it, generating engagement from animal lovers and the outdoors and outdoor sports lovers; the other influencer – chef Chris Coombs – created a post in which he drove the car around, assembling ingredients for a meal. This appealed to foodies, restaurant lovers and health food supporters. Together, the two posts generated 173 million impressions on Instagram and 2.3 million likes and comments. Impressive!

In conclusion, working with Instagram influencers could make the difference for any brand that wants to expand its reach and promote its products. Find the way that will work best for you and go for it!

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Science behind Visual Content

Science behind Visual Content

Before we start, here are a few facts for you (backed by science and market research, naturally):

  • 30% of collective internet usage is currently dedicated to social media use and interaction
  • 65% of all humans are visual learners
  • Everyone loves memes

Ok, that last point may not be as relevant as the other two, so we’ll get to that later, but the fact remains that with statistics like that, it’s hard to ignore just how essential visual content is to marketing your brand online.

You must have experienced this for yourself numerous times. While a lot of people simply can’t be bothered to read a lengthy article, they are more than happy to open a photo (or series of photos), GIF, video, or the like. Even infographics can be pretty attention-grabbing in their own right.

Which leads us to the question: How can you use visual content to improve your branding online? Like anything else, there are some rules to this, though we prefer to call them tricks of the trade.

1) Write Less, Visualize More

Instead of a lengthy paragraph, why not shorten it to a few lines on an image? Similarly, graphs and pie charts are much more effective than long descriptions and statistics. Keep it short and concise- less content for a wider reach.

2) How Often Should I Post?

Hardly anyone enjoys being overwhelmed by updates, even if there are from a popular person or brand. Post consistently, but not overtly. Make a schedule and post updates accordingly. It appeals to our human need for routine- even if only subconsciously.

3) Put the Fun in Funny

Everyone enjoys a play on words, a reference to pop culture or (you guessed it) memes. There is a reason why entertaining content is continually going viral. People love a momentary distraction or a bit of a laugh. That being said, using humor excessively or unnecessarily will not gain you any favors; so use it wisely, but use it.

4) Consistency in Color and Font

This is essential for brand recall. People need to be able to associate that particular font and color with your brand in order for it to be effective. Choose a font that works well for you, ditto for the colors, and stick to it.

5) Optimize as per the Platform

Every platform of social media these days has its own specifications for image dimensions. Make sure your image is the right size for that platform for maximum impact.

6) Appeal to the Human in Me

If Facebook has taught us anything, it’s that we love the human touch and getting involved. Post wishes on festivals, share condolences when there has been a disaster, share photos of the company annual day. Humanize your brand.

7) Make the Grid Work for You

When it comes to breakdown of information, you can’t beat the grid. They are masters of order and proportion and, scientifically, they just work.

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What Happens You Put I and We For Your Brand?

I and We For your Brand

You are the voice of your brand when it comes to social media. It is now your decision as to how you address your fans, using the pronoun ‘I’ or ‘we’. Both the scenarios have their pros and cons. Below is a an analysis done by Likeable which will help you decide.

Using the Personal Pronoun ‘I’

Pros

Using the pronoun ‘I’ may be the best decision for your company voice.  It assists in building repertoire, and interacting on a first-name basis, both from the corporate level and from the customer’s perspective, can create a stronger connection. When responding this way, some representatives choose to sign using a name, which allows customers to directly identify who they are speaking with. Some customers have been known to come back to the brand asking for the first representative who spoke to them by name, since they already have a relationship with this individual.  First-person perspective can assist readers in feeling like a participant in the conversation as opposed to being spoken at.

Cons

Some customers may not delight in being on a first name basis with a brand. First-person regard connotes truth, intimacy and authenticity. While some may appreciate this, it may turn others away. If there are only a few people working on your brand and responding to the majority of fans and customers, this can be seen as negative. Customers may assume there isn’t enough support on the brand side and become frustrated.  Some legal considerations can prohibit getting more personal in copy or identifying individuals.

Using the Personal Pronoun ‘We’

Pros

When responding on behalf of your brand, the right decision may be to use the language ‘we.’ Responding in an overarching way like this is more authoritative. When making announcements on social media or delivering big news or apologies, it should more likely come from the brand overall as opposed to a specific individual or person.

Cons

Using this language is more distant. The focus can be brought away from personal experience and linger more on business. Fans can start to feel like their individual complaints or thoughts are not important to the brand, and they may start to feel like they aren’t being heard.

Using Both “I” and “We” Together

Perhaps your brand would feel best if there was a mix of both, as some brands have done in the past.

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