11 Technical SEO Tips to Boost Google Rankings

11 Technical SEO Tips to Boost Google Rankings

If you’re looking to rank higher on Google, you need to ensure your website is up to snuff from a technical standpoint. Following are 11 tips for success that will help improve your ranking.

Make Sure Your Site is Mobile- Friendly

Not only does the Google algorithm give preference to mobile-friendly sites, but it has even penalized several top websites for not adopting a more mobile-friendly web template. Enough said.

There are several free tools you can use to check your site against Google’s criteria:

  • Google’s Mobile-Friendly Test
  • Hubspot’s Marketing Grader
  • Bing’s Mobile Friendliness Test Tool
  • GTMetrix

Create an XML Sitemap

These can be created using Yoast SEO plugin or the Google XML sitemaps plugin. Having a sitemap is essential in order for Google to find and index your web pages.

Website Speed Matters

Your website may have top-notch content but if it’s slow, it will rank lower in Google’s SERPs regardless.

Here are some ways to speed up your website:

  • Optimize the site images
  • Enable browser caching
  • Enable compression
  • Reduce server response time
  • Use a Content Delivery System (CDN) like Cloudfare or MaxCDN

Fix Site Errors

To rank well on Google consistently, you should ideally run a technical audit every week. You can do this using Raven Tools, WooRank or SEMrush.

Enhance Internal Linking

Take advantage of internal linking if you’re having trouble generating backlinks from external authority sites.

Use Canonical URL’s to Avoid Duplicate Content Issues

Canonical URL’s are useful for when you want to replicate a blog post from one site to another and are especially useful if you’re running an E-Commerce type website which will have hundreds of identical pages.

Optimise Your Image Alt Text

Because Google uses metadata, such as the image file name and the image alt text to determine what’s in the image, it’s important to include keywords in your image alt text.

Activate SSL

SSL Certificates (aka HTTPs encryptions) are now a ranking signal which makes them important not just for the security of your website, but for SEO as well.

Check for Crawl Errors in Google Search Console

Checking for crawl errors in Google Search Console weekly and fixing them promptly is the best way to ensure that the performance of your website is not hindered and your ranking remains unaffected.

Use Google AMP

AMP (Accelerated Mobile Pages) is designed to load pages faster on mobile devices. Although Google has not yet announced AMP as a search engine ranking signal, they are pushing publishers to use it, which makes it a good idea to do so.

Use Schema Mark-Up

Schema markup gives SERP listing more prominence. It also gives Google extra, crawlable information on the content of web pages and advanced information regarding the theme and contextual purposes.

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