Are You Well Versed With Your Brand DNA?


Ever wonder why certain brands are favorites among the crowd? That is because brands like Apple, Wal-Mart, BMW, etc are consistent in what they offer to their customers in all aspects.

It is quite important to extend your brand’s consistency to your audience if you are using the digital marketing platform. This can be done by incorporating your brand’s features in you social media campaigns, apps and website alike. Social Media Explorer has explained the importance of knowing your brand inside out.

It’s about understanding your brand’s DNA. This is the core experience your brand delivers to consumers. And it’s hard to pinpoint sometimes because it might be an idea or a feeling, not a tangible thing. Apple fans might say the brand delivers innovation in technology, innovation in design or even a supreme user experience. But for many Apple fans, the brand delivers a feeling of sophistication, of elegance, of style. They feel like a more refined person because they own a Mac.

The DNA of this blog is that of the instigator. The disruptor. We call it like we see it and call those out who aren’t doing it right. That has been the unwritten promise of Social Media Explorer.

Deviating from that DNA would be a mistake.

That’s why I was tickled the first time I chatted with Drew Neisser about taking over control of the site. Not only did he want to know the backstory of SME, but he wanted to build the direction of it around that. Drew gets it. And he gets you. He knows why you’re here. And he plans on delivering on that promise.

And yeah … I’ll be around, too.

So let that serve as an all points bulletin to the snake oil salesmen, self-promotional blowhards and social media douchebags out there. The naysayers and social media skeptics should pay attention, too. Social Media Explorer won’t let you over-promise and under-deliver. It also won’t let you write off a good thing.

SME explores the new with a mindful eye on driving your business. SME analyzes the world with the intent of sharing learning to improve your business. SME holds accountable those who influence businesses about social marketing to protect your business.

It’s in our DNA and our audience demands it.