Are You Looking To Generate More Exposure On LinkedIn?


LinkedIn as we all are aware is the best platform for marketing oneself or their business at a professional level. Now that we know that this can be done it time to take action and start making use of such a platform to its fullest potential in order to fully capitalize on its benefits for you.

Here are some awesome ways in which you can do so, courtesy of Social Media Today.

1. Send Direct Messages with Special Offers

But please don’t read this sub-heading and think I’m talking about spamming.

Not at all.

Or selling of any sort, for that matter.

I’m only talking about sending direct messages to people who wouldn’t be surprised to receive a message from you in the first place.

In these messages, offer them something for free (and not a link to download your free ebook, for goodness sake).

For example, maybe you’re previewing a beta version of a new software and your want to see if they’re interested in being a free user. Or maybe you’re launching a new service and want to offer them 20 minutes of free consulting related to that service as a means to simply get the word out.

This strategy does two things: it makes them feel recognized since they were “selected” for this offer, and, if they take you up on it, can invokes a level of reciprocity, so they’ll be looking for ways to repay you – and likely boosting your work to their networks.

You always have to tread carefully with DMs, but they can be utilized to add value to a relationship, as opposed to spamming people.

2. Republish Your Existing Content 

If your company has a blog (and it probably does), republishing your content onto LinkedIn’s Publishing Platform is one of the easiest ways to notify your network of the work you produce.

It’s literally as easy as copy and paste, and you get to share your content with your LinkedIn network, generating more awareness of what you do and exposure to it for the people who click through.

3. Have Conversations on LinkedIn Instead of Email

It’s understandable that email is a lot easier to handle all of your communication through, but carrying out conversations and providing value on LinkedIn creates an association with you and your brand on that specific platform, which can boost loyalty to both entities (you and LinkedIn) at the same time.

Not to get too scientific on you, but this is kind of like Pavlov’s dogs.

People start to associate you simultaneously with both LinkedIn and benefit for themselves, so that’s where they go to interact with you and provide benefit back to you. It becomes a sort of second nature when they think of you or your work.

And when they’re constantly associating you with LinkedIn, that’s where their behavior, in sharing your work and networking with you, can really start to pay off for more exposure.

4. Increase Your Connections

A lot of people are hesitant to add people they don’t know on LinkedIn, but my personal attitude towards it is if the person looks legitimate and doesn’t seem like they’ll clog up your feed with political hearsay nonsense, why not?

Especially if you’re using LinkedIn’s Publishing Platform as a means to republish and gain more exposure for your work – more connections means more people getting notifications every time you publish.

Plus, with more first-degree connections, you also exponentially expand your network with the number of second-degree and third-degree connections.

So accept the connection requests you get, and if LinkedIn suggests someone you might know and you do actually know them, you should definitely consider adding them.

Even if you don’t think they’re a part of your target audience, they might still see your stuff, love it, share it, and/or refer someone to you when they hear of something that you’d be a good fit for. The more the merrier.

5. Comment on Popular Posts

When you see a story gaining traction – whether it’s published directly on LinkedIn or it’s comments on a link someone shared in your news feed – it’s worth joining in on the conversation.

But don’t just join in by saying something thoughtless and generic like “great post”, actually contribute to the conversation that’s happening around it.

Ask a question, or point out additional data that supports the author’s points which wasn’t included in the post.

If relevant, post a link back to a piece you’ve published.

This sends a notification to the poster and anyone else who’s previously commented that you’re actively participating in their conversation, boosting attention back to you as well as (where relevant) exposure to the article you shared.

6. Ask a Question with Every New Contact Request

When someone sends you a connection request, instead of just accepting it, use it as an opportunity to reach out to find out what piqued their interest in your work or your profile.

This is not a place to do any pitching, so stay away from that, but when they respond to your question, you can in turn respond to provide them even more value, whether that’s through more links to things you’ve published that’ll be useful to them, or maybe even an introduction to someone in your network.

Here again is where the principle of reciprocation kicks in – if a person reaches out to you to connect and they find you to be accommodating and helpful, they’ll look for ways to do the same for you.

7. Engage with Your Connections’ Posts and Milestones

Every time you get a notification that one of your connections is having a work anniversary or has got a new job, like it and offer a personalized message (if you have the time).