5 Facebook Ads Changes: What Marketers Need to Know

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Are you curious about the latest Facebook ad changes?

Wondering how to take your Facebook ads to the next level?

Facebook has gone all in to provide businesses with tools and targeting options to connect with customers and prospects in the moments that matter.

In this article I’ll share the five biggest things to happen with Facebook ads.

five facebook ad changes

Discover what marketers need to know about five Facebook ads changes.

#1: Call Now Button Connects You to Mobile Users

Facebook launched a local awareness initiative in 2014 that gave advertisers the option to add a Get Directions call-to-action button to their ads. This year Facebook took it up a notch with the Call Now button.

This is an important lead generation tool for businesses of all kinds, but especially local businesses. It basically takes an entire stage right out of the funnel. Rather than send people to your website or Facebook page hoping they’ll contact you, the Call Now button allows you to let people call you directly from your ad.

facebook call now button gif

The Call Now button makes it easy for people to call you.

Smart targeting on Facebook can get you in front of motivated consumers on mobile. Adding the Call Now button gives people a direct link to convert from the ad, no extra steps required.

#2: Dynamic Product Ads Sync With Sales Catalogs

As powerful as Google Shopping ads are, it only made sense that Facebook would enter this arena, too.

Though they serve a similar purpose, Facebook’s product ads do not work in the same way as Google’s product listing ads. Facebook’s product ads are actually more like Google’s dynamic remarketing display ads. They use Facebook’s targeting parameters, or the consumer’s history on your site or in your app to serve ads.

The ads are template-based, meaning you don’t have to spend time on new creative for each ad. The templates pull images, product names, pricing and other attributes from your catalog, based on the keywords you’ve provided. This catalog integration also means your ads will stop running once your product is out of stock.

 

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