We were approached by Bril in March to enhance their existing social media activity on Facebook, and it’s a great account to work for.
Our goals were clearly defined:
- Increase Bril’s visibility on Facebook.
- Increase the number of Fans.
- Increase the number of conversations by encouraging more people to comment or discuss on the Wall.
- Collect customer testimonials.
- Spread messages of fun and joy.
- Create the buzz and channelize customers to purchase products.
- Grow Bril’s reseller network by recruiting well wishers of the company who want to become independent distributors of their products.
In 30 days, we grew Bril’s Facebook Fanpage from 100+ to 1300+ likes, got 700+ ‘people talking about this’ consistently, collected 600+ testimonials from targeted mini-campaigns, and generated a significant amount of product sales and reseller enquiries.
This being our first engagement with Bril, was just to set the stage and start the buzz before the introduction of many revolutionary products like the BrilSlate, BrilRider, BrilBooster, and a whole new state-of-the-art ecommerce engine.
At the end of 30 days, we can honestly say that we’re absolutely thrilled to be associated with a company as young and energetic as this 48 year old super-brand, brewing with fresh ideas and an ever positive mindset towards helping children and communities make living fun!
We look forward to celebrating your golden jubilee together. Thank you Bril.