8 Dynamic Ways to Become a Powerful Influencer

How to Convert Your Social Media Followers into Paying Customers

Before we begin, you should ask yourself the question: What does being an influencer mean and how can it affect your life for the better? An influencer is essentially a person that others look up to, turn to for advice, respect and even copy to a certain extent. As an influencer, you have the power to help change people and situations for the better. Here are 8 ways you can become one of those people.

Affect the Masses

Being an influencer means influencing people on a large scale. You simply cannot call yourself an influencer if you aren’t accomplishing this. Although it can seem like a daunting task, it may be simpler than you think. A great way to do this is to learn skill sets that many others would love to master and then pass on your knowledge through local groups, public speaking or events. If you can find a simpler or easier way to master the skill sets, more power to you. You’re already well on your way.

Think Bigger

To be an influencer, you need to be continually aiming for bigger and better goals. This doesn’t mean you should set unrealistic goals that can’t be reached, but it does mean you should push yourself, push the limits and strive for better things. You won’t accomplish it if you never try.

Create Opportunities

Creating opportunities for others adds value to their lives and will almost always ensure they will remain loyal to you. Helping others accomplish their goals, providing opportunities for their growth or success and enabling them to achieve something they wouldn’t have been able to otherwise is one of the best methods for becoming an influencer.

Follow the Trends

If something is “trending” it’s usually for a reason; the reason being that it’s something people are looking for. It’s the same concept as supply and demand. Keep your finger on the pulse of the current trends, observe the current influencers in that trend and learn how you can add more value or easier solutions in that trend.

Apply What You’re Learning

Influencers make decisions that bring them closer to their goals. Instead of picking up a book at random to read in your leisure time, pick one that applies to your situation, what you’re trying to accomplish and that can help to get you there. One you do, apply the principles to your life right away. That’s how you can utilize your time and energy wisely to get the best results.

Follow Systems

All humans are fallible, which means that to be successful as an influencer you must set up an effective system. Following systematic methods is the fastest way to reach your goals. It may take time to perfect the system, but it is by far the most efficient way to work as well as the most effective solution, saving time in the long run.

Help Others More than Yourself

Believe it or not, one of the best ways to accomplish what you want is to help others accomplish what they want. When you enable others’ success, your own is enabled in the same way. Learn skill sets that you can use to lessen others’ struggles and you will receive the same in return.

Show up Everyday

Fact: Consistency builds trust. Without the trust of others, you cannot be a powerful influencer. Showing up for others consistently will build their faith and trust in you which will lead to your ability to influence others in many other ways as well.

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Increase Your YouTube Views With These 3 Awesome Tips

YouTube Views

You may wonder how some videos have a million views in just seconds. You have the right content but you are just not able to get the number of views that you would ideally want to achieve. Here are a couple of super awesome tips and tricks put together by Dreamgrow.

Basic YouTube Branding Tactics

Ok, you know all about having a logo, right? I hope so, as it is the single most important branding moment in the life of your channel. What your logo looks like is up to you, but take some basic tips and be sure to hire a professional if you want to be taken seriously.

Your other key branding opportunities, which we can touch on quickly, include:

  • Having a regular schedule for when you post. Some channels post at the same time every day, other post weekly at the same time. Find your fit within that plan and stick to it.
  • Your logo should be incorporated into your profile image, and it must be added to your header image in some way.
  • Speaking of the header image, it’s smart to include your publishing schedule in it as well.
  • Your thumbnails are the last visual side of your presentation to look at. These should have a consistent visual look, and be created custom for each video. Don’t ever use the options that YouTube give you, they’re all bad and are in no way optimized for real YouTube marketing.
  • If your videos feature a regular host, consider giving them a consistent backdrop. Think about Ray William Johnson’s Watchmen backdrop, or Philip DeFranco’s living room, as examples of what you can do. Creating a familiar atmosphere is comforting to fans.

To give you a good example of what you can do, check out this header image from The Fung Bros.

the-fun-bros-youtube

They use their text logo, having their faces as the profile image is as good as a logo, they have their schedule right there, and they also include their topics. Perfect.

Video Outros and Intros

To be fair, intros are not very big on YouTube. Nor should they be. On TV you have an opening theme song, but YouTube audiences rarely have the patience for that.Philip DeFranco is a user who has experimented with intros off and on for years. He had an animated intro featuring his monkey logo, but has been using this for the last 3 months:

If an established YouTuber like Philip uses an intro no longer than one sentence, “Wassup, you beautiful bastards…” then you shouldn’t push your luck either.

Outros, however, are not optional and should be perfected. If you watched that Philip DeFranco video all the way through you would have seen a really good outro. Here’s another example from How It Should Have Ended:

philip-defranco-youtube

They have included:

  • A push to subscribe to their channel
  • Three different videos of theirs to watch
  • Links to their social media
  • Links to their store

There is so much good stuff going on here that viewers can’t help but click on it. And what happens when they click? They stay engaged with this channel for longer instead of not knowing what to do next and going to Cracked instead. Your viewers are always one click away from leaving you …but with a good outro they’re also one click away from staying with you.

YouTube Catchphrases

All of your favorite TV shows have had catchphrases. From Will Smith’s “You know what I’m sayin’?! You know what I mean?!”, to Sheldon’s “Bazinga!” there have always been catchphrases.

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What Is Mobile-First Content Marketing And Its Advantages?

Mobile First Content Marketing

 

With the growing technological advancements and almost everybody doing all their business on their mobile devices, businesses are increasingly beginning to adapt to developing content that is mobile savvy.

Let’s find out what Dreamgrow has to say.

What is Mobile-First

Consumers are using their smart devices for everything from watching sports to shopping online. Brands feel the need to design product experience for handheld users. Many are adopting the mobile-first approach. This approach places mobile at the helm and considers it more pertinent than desktop.

The Mobile Web

The desktop web is no longer a match for the mobile web. The latter outpaces the former in traffic and visitor retention rate. A study by Google and Nielsenshows more than 75% with access to handheld and desktop web, prefer the former.

Here are a few other eye opening stats. The stats confirm the need for the mobile-first approach.

  • Among the B2B marketers, over 90% need to optimize their content for mobile devices.
  • More than 1.8 billion users access the web from mobile devices. See the graph below:
    mobile-desktop-usersThe chart above shows something interesting. Between 2013 and 2014, the mobile user-base has stalked past the desktop user-base. 
  • Custora E-commerce Pulse‘s data reveals mobile sale order volume increased 4% in February, 2016.

Mobile-First Content Marketing

Text-based content, graphics, photographs and UI design elements, all come under content marketing. Mobile-first content marketing aims to optimize all these elements for smart device users. The strategies need to be touch-based.

Mobile-Specific Search

The way mobile users search differ from the way desktop users search. Differences found in their ways of searching include:

#Use of Keywords

To type a keyword, a mobile searcher needs to tap his finger again and again on the virtual keyboard. It is time-consuming and pains his finger. So, searchers tap on suggestions provided by Google. The suggestions are often a PPC expert’s top picks.

#Search Growth

Comscore has done a study into the multi-platform web. The study shows 3.1% YoY increase in search volume between 2013 and 2014. See the infographic below:

multi-platform-web-searches12,6 billions web searches were made on smartphone in 2014

More people use their Smart devices for searching. This indicates an upsurge in the number of mobile-specific search queries.

What’s a content marketer’s takeaway here?

That content, especially text-based should include competitive queries. People accessing the web through mobile lack patience and tend to skim through the content a lot. The content needs to have a lot of buzzwords to keep their attention on it. This somewhat coincides with the desiderata for rich snippets. It seems there’s more to their relationship than what meet the eyes.

Internet of Things

Because the crux of IoT is mobility, it adds up to the mobile web. “Things” may function as a doorway to the online world. But they can never perform multitasking. A camera can only capture stills, a car only serves the purpose of commuting.

But mobile phones let us multitask, through apps of course.

internet-of-things
Phones are connecting people, assets, devices and systems and delivers an omnichannel experience between the physical and digital world

Content Creation for “things” Should Take the Following Into Consideration:

Data-rich: Through built-in sensors, “things” cultivate raw data. Weather info, location, street address, share market tickers are raw data, displayable on websites. IoT-friendly content need to be with rich with such data.

The format: Files having .stl or .obj format don’t run on browsers. Their front-end display is not as smooth as .avi or .mp4. This is a challenge for content marketing. It’s a challenge because “things” can have content in such formats. For example, a 3D printer with internet connection can contain a .stl file.

Customer experience: “Things” create a network. This prompts brands to guide customers through every touch point. In a connected framework, the content needs to provide guidance, or else, it will fail.

Only the mobile-first approach can allow inbound marketers to catch up with IoT. Connected space, portable environment, small screen, and UX bottlenecks disturb mobile internet browsing experience. One faces the same set of challenges, along with a few other challenges when he moves to IoT.

Voice-Activated Search

Let’s say you are accessing Google from your desktop computer. And you want information on Kate Upton.

You type two search queries one after the other. The first query is “Kate Upton birthday.” The second query is “Kate Upton partner.” Both queries are independent. In case of voice-activated search, one search query can be the continuation of the other. If the first query is “When was Kate Upton born,” the second query can be “Does she have a boyfriend.”

Note “She” is a referring-back expression that connects phrases. There’s a takeaway for content marketers here. They should create content as answers to not just one search query, but a series of related queries. It’s easier said than done. Anticipating the queries requires foresight and creating content around them requires creative prowess.

How can the mobile-first strategy function as a leverage here?

Desktop-esque search leads to a loss-loss situation for a webpage and visitors. Miguel Salcido pointed it out. A visitor who lands on a page goes back to the SERP for the next search. This way, the ranking of the page drops for the query he used.

Voice-activated search creates a web of queries. Voice search signifies mobility as people can search something on the go. It is semantic search too. The voice search app for Chrome ramps up semantic searching.

Localized Content

Localized content is a prime requisite for an optimized mobile experience. Almost 50% consumers gather store location and other info through mobile search. And approximately 80% mobile searches convert into sales.

cross-device-infographic4 out of 5 local searches on mobile devices end in a purchase

The mobile-first approach in content marketing necessitates the creation of localized content. The key strategies include

#Topic update: It’s easy. Configure Google Alerts to know which topics are trending in which regions. Also, use Google Analytics to get locational info of visitors. Select regional topics for regional visitors and create content around those topics.

#Local keywords: Local keywords are less competitive compared to global keywords. One should add such keywords to the content, to meta properties, and as ALT tags. It guarantees visibility.

#Google map optimization: Google Map listing is essential for a business. The Google Map API allows integration. A brand can create integrate positive content into the map listing.

The mobile web eases localized content creation. But it demands a marketer to follow the said strategies. Hence, shift your attention from the desktop web to mobile. This way, you can harness the power of localization.

User-Generated Content

The retail segment is more sensitive to UGC than the brick-and-mortar segment. Restaurants and fashion outlets are vulnerable to user/consumer generated content. See the infographic below:

user-generated-contentUser-generated content plays an influential role in retail segments 

A survey on 500 consumers produced the data. Positive UGC seems to beat affordability in their priority checklist. And bear in mind they were all mobile shoppers. Positive UGC increases review conversion rate too. See the infographic below:

response-rate-review-requestsOverall response rate from mobile shoppers is 10,8%

Shoppers used handheld devices to respond to review requests. They reviewed the brands from using those devices.

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360 Degree Photos Are Here To Stay, Here’s How To Use Them In The Best Way

360 degree photos for business

Now you all must be aware of the 360 degree photographs since they have been flooding your news feed everywhere. It is but natural that you also would want to use this particular feature to promote your business, after seeing the response the other images are getting.

Here are some tips and tricks that you can make use of, all thanks to Jenn’s Trends.

What should you be sharing? Here are some ideas on how you can use 360 degree photos for your business.

Your Workspace

When I say workspace, I mean actual workspace. Not the street in front of your house. Not your backyard. Not a corner of office – remember, it’s 360 degrees!

If you have a physical store or brick and mortar location, take a 360 of your front office or shop area. This invites people in to the location to really get a feel for what your location looks like and what they can expect when they visit. An exception to the “street” would be for these types of businesses where you can get a great 360 degree image of your storefront while showing your audience what your local neighborhood looks like. It’s kinda like a Google Earth view but better so that customers can better find your location. This is great for retail stores, restaurants, and other businesses that welcome new and returning customers daily.

If you have a warehouse, storage, or manufacturing set up of any kind (even your spare room in your house 😉 ), take a 360 photo to show what this set looks like. This shows people how serious you are about your merchandise and offers them a behind-the-scenes look at how you operate.

If you are more of a home office and service based business, you could still take a 360 of your workspace. You could make this fun showing “behind the camera” that everyone sees on your videos. Is the rest of your office messy, cluttered, clean, full of kids toys? Again, you’re letting your audience into your world on a more personal level but that is actually related to your business.

Does your workspace change regularly? If you’re a photographer or speaker, your “workspace” may be a different client location every time. A great 360 (with the client’s permission, of course) that shows your set up, the environment, the audience, and all the working pieces going on behind the camera can be a really unique way to highlight what you do.

Team Events or Gatherings

Out for a celebratory team dinner? Want to introduce new employees? Celebrating an employee’s birthday or company anniversary? Get everyone in a circle and have the 360 degree photo shot from the center of the group to capture everyone in one big smiling, happy photo.

This invites personality and a human dynamic to your brand while showcasing it in a unique and less-posed way (rather than everyone lined up in a row against the wall).

Events and Conferences

Do you go to seminars, conferences, charity events, local community events? Whether you’re sponsoring an event or attending the event, your customers and audience are likely interested to know what you’re doing and how you’re participating.

Stand in the middle of a busy area of the event, if you can, and grab an awesome 360 degree photo of the whole venue to give your audience a fun perspective. Include some takeaways or tips from the event to boost the value of this type of image.

Exciting Destinations

Do you travel for work? Do you visit fun, lively, exciting places? Ok, then you could justify some scenic photos in 360. But please make it interesting. Another random green grassy hill or random street in Boringville does not fall into this category.

A travel blogger or global speaker would make great use of this feature to showcase new locations or venues.

Unique Perspectives

If, and I mean IF, you can tie it to your business, an amazing and unique perspective photo could be highly valuable to your posting strategy. I’m talking standing at the peak of the highest building in your city, getting a panoramic shot of the whole city view. Or looking out from an airplane (or even as you jump out of an airplane). Or hanging off the side of a cliff. Or scaling a mountain. Or zip-lining. Or crossing a suspension bridge.

Ok, you get my point. If your brand is about these kind of unique places or opportunities, you can totally use a great 360 degree photo. But, even if your brand isn’t specifically about this but you did something like this and could tie it (your personal side, a marketing message, etc.) to your brand, these types of images are something that would stand out in the feed and that your audience would enjoy.

 

There are many other ways that you can get creative and find unique ways to share 360 photos that don’t bore or annoy your audience. Put that thinking cap on!

Now that you know what you should be sharing, how do you create these photos?

Well, it’s actually pretty easy, if you’re planning accordingly.

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The Art Of Driving Real Sales Leads From Social Media

Generating Sales Leads Through Social Media

It is true that you cannot really generate actual sales leads from mediums like Facebook and Twitter unlike Google where people are genuinely on the lookout for something or the other.

There are a few popular ways in which you can generate real sales leads from your social media accounts.

We have for you the steps that will take you down the road of successful lead generation, put together by Social Mouths.

Sometimes a brand comes along and absolutely nails it using that template. Today we are going to examine one of those brands, Children’s Hospital of Los Angeles. They used a quiz to bring in 31,500 leads in one week, and we are going to look at the exact steps they took to make that happen.

Part 1: how to create an ideal lead generation quiz

1) What the quiz should be about

Before you dive into building a quiz it’s a good idea to take a step back and consider strategy. There are two strategies that I’ve seen work really well for lead generation quizzes. First is the event-based quiz, like the Dog Therapy quiz below. This quiz was launched in conjunction with a big content push promoting the Therapy Dogs that help out around Children’s Hospital.

The second method is to build a quiz based on the most important core function of your business. For example, if you are a makeup brand, it would be “Which Makeup Matches Your Style?”

What the quiz should be about

2) How to write the questions

The question and answer part of quizzes is what really set them apart from static content. Here you have the ability to speak directly to every single person who takes your quiz and actually have them respond in real time. This is a unique and powerful opportunity – here are three ways to maximize the impact of your questions to build trust so more people will opt in at the end of your quiz.

  • Write with personality. Speak like a normal human being, none of that “always, sometimes, never” quiz answer garbage. I conducted an experiment on 1,400 quizzes and found that using more personal pronouns in your quiz leads to more views on average. (Personal pronouns are words like I, you, we, that we use in real life). It pays to be human.
  • Use images. Every viral quiz has images in it. When your questions are full of pictures, they are more fun and game-like, which makes your quiz less intimidating and helps lower people’s guard so they’ll be more likely to opt in later.
  • Have 6-10 questions. An ideal social quiz falls into this length range, which allows enough time to build some rapport with quiz takers, but isn’t so long that you’ll bore people.

How to write the questions

3) How to craft the lead capture form

“The money is in the list” rings true for quizzes too. Collecting new subscribers at the end of your quiz is the perfect way to continue the conversation started in the quiz questions and drive long-tail revenue. Here are the three essential elements of a strong lead capture form.

  • Promise value. Give some sort of reason for subscribing other than just getting to see quiz results. This could be a giveaway entry, a free resource, or just personalized advice for your personality.
  • Be honest about your marketing strategy. If you are going to email new subscribers once per week, let them know. If you only send out one email and then never again (which would be weird), let them know that too.
  • Only ask for what you need. Just collect information that you are going to actually act on. If you never call leads, then it makes no sense to gather phone numbers, if you don’t need to know where people are, why ask for zip code?

How to craft the lead capture form

4) How to create share-able results

Quiz results are the most important part because this is where people get a chance to share your quiz and make it go viral (the Children’s Hospital quiz was shared 15,825 times, which is why it did so well). Here are the things you absolutely must have in share-able quiz results.

  • Be uplifting but don’t lie. You want to tell people they are awesome, because positive emotions get shared the most out of any sentiment. However, people will know if you are just blowing smoke, so lying is not an option. A practical way to do this is to just focus on the good things about any quiz result. For example, the result below starts with “You’re courageous and generous” – this could apply to anyone, so it’s not deceitful, but it’s also nice to hear.
  • Have great images. When quiz results get shared, it’s in the form of “I got (my result)(title of the quiz)” with the image featured in the results also shared. Since images get much higher click-throughs from social sites, having great results images makes a huge difference in the success of your quiz.
  • Keep it short. Quiz results should act as a teaser for something bigger. That something bigger should either be on your site via a personalized link or in your email newsletter after someone subscribes. Quiz results should be 3-5 sentences.

How to create share-able results

Part 2: How to promote on social media

Over 75% of all traffic to quizzes on the internet comes from social media sites (actually just Facebook and Twitter). There are a few tricks to how you should post your quiz content and promote it on the networks.

1) Composing the Facebook share and Tweet

The process is pretty simple. First, create an awesome photo to share that represents your quiz well. Second, write a caption to promote your quiz. Third, share the photo and caption with a shortened link to track results. Here are the actual shares from Children’s Hospital that did a perfect job of sharing.

How to promote on social media

And on Twitter

How to promote on social media

2) Promoting using paid media

There’s a lot to promoting on Facebook, and I’d highly recommend taking a courseto really learn all the ins and outs. However, in the interest of time, here are two different ways to promote your quiz using paid Facebook advertising.

  • Create a custom audience based on your existing list. Do this by uploading your existing list to Facebook, they’ll create an audience similar to your current customers.
  • Target based on interests. You can select various activities that your ideal customer partakes in such as recreation and outdoor activities if you sell tents.

Part 3: How to automate lead follow-up to drive revenue

Once all the leads from your quiz are in the database, it’s time to follow-up using marketing automation and turn those contacts into cash. Here’s the play-by-play on that.

1) (Immediately send) “Thank you for taking our quiz!”

Right after someone inputs their information, you need to follow up and say “Thanks!” so they know who you are and don’t forget that they opted in. If you don’t do this, quiz takers who subscribe will forget all about opting in, and when you just start sending them your newsletter they will mark it as spam.

Thank you for taking our quiz

2) (3 days later) “Here are the other quiz personalities”

A few days after the welcome email, send out a list of all the other personalities that the person could have gotten. They are sure to be curious about this and an email with a list of all the types is a natural transition from the Thank You email to sending out other content.

Here are the other quiz personalities

3) (7 days later) “Here’s a story of the work we do”

This could be a customer case study or a testimonial. Ideally, this story is targeted to people based on the personality type your quiz recommended.

Case study

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