11 Technical SEO Tips to Boost Google Rankings

11 Technical SEO Tips to Boost Google Rankings

If you’re looking to rank higher on Google, you need to ensure your website is up to snuff from a technical standpoint. Following are 11 tips for success that will help improve your ranking.

Make Sure Your Site is Mobile- Friendly

Not only does the Google algorithm give preference to mobile-friendly sites, but it has even penalized several top websites for not adopting a more mobile-friendly web template. Enough said.

There are several free tools you can use to check your site against Google’s criteria:

  • Google’s Mobile-Friendly Test
  • Hubspot’s Marketing Grader
  • Bing’s Mobile Friendliness Test Tool
  • GTMetrix

Create an XML Sitemap

These can be created using Yoast SEO plugin or the Google XML sitemaps plugin. Having a sitemap is essential in order for Google to find and index your web pages.

Website Speed Matters

Your website may have top-notch content but if it’s slow, it will rank lower in Google’s SERPs regardless.

Here are some ways to speed up your website:

  • Optimize the site images
  • Enable browser caching
  • Enable compression
  • Reduce server response time
  • Use a Content Delivery System (CDN) like Cloudfare or MaxCDN

Fix Site Errors

To rank well on Google consistently, you should ideally run a technical audit every week. You can do this using Raven Tools, WooRank or SEMrush.

Enhance Internal Linking

Take advantage of internal linking if you’re having trouble generating backlinks from external authority sites.

Use Canonical URL’s to Avoid Duplicate Content Issues

Canonical URL’s are useful for when you want to replicate a blog post from one site to another and are especially useful if you’re running an E-Commerce type website which will have hundreds of identical pages.

Optimise Your Image Alt Text

Because Google uses metadata, such as the image file name and the image alt text to determine what’s in the image, it’s important to include keywords in your image alt text.

Activate SSL

SSL Certificates (aka HTTPs encryptions) are now a ranking signal which makes them important not just for the security of your website, but for SEO as well.

Check for Crawl Errors in Google Search Console

Checking for crawl errors in Google Search Console weekly and fixing them promptly is the best way to ensure that the performance of your website is not hindered and your ranking remains unaffected.

Use Google AMP

AMP (Accelerated Mobile Pages) is designed to load pages faster on mobile devices. Although Google has not yet announced AMP as a search engine ranking signal, they are pushing publishers to use it, which makes it a good idea to do so.

Use Schema Mark-Up

Schema markup gives SERP listing more prominence. It also gives Google extra, crawlable information on the content of web pages and advanced information regarding the theme and contextual purposes.

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10 Ways To Beef Up And Speed Up Your Google Searches And Find Stuff More Easily.

For all the time you spend online, you probably spend most of it searching for stuff. So why settle for the most basic Google experience? Here are 10 ways to beef up and speed up your Google searches and find stuff more easily.

 10 Ways To Beef Up And Speed Up Your Google Searches And Find Stuff More Easily

10. Make Use Of Google’s Built-In Tools

If you know Google well enough, you can find what you’re searching for without clicking on a single link. Most of Google’s built-in shortcuts are intuitive: to search for movie times, just search for the movie you want to see. To find the release date of a video game, type in release date and the name of the game. Other tricks may be harder to find, so check out our list of the best Google search shortcuts to hone your Google-Fu.

9. Make Your Results Easily Scannable

It’s hard scanning through a bunch of boring text and links to find what you’re searching for. Luckily, a few user scripts can make it easier. Faviconise Google adds small icons next to each result, so you can see what website its from — really handy if you have a few trusted sites (like, oh, I don’t know… Lifehacker?).Locate Multiple Domains highlights sites you specify so your eye is drawn to trusted sites right away. They’re both small extensions that can make a big difference in Google’s scannability.

8. Endlessly Scroll Through Results

If you really have to dig deep, clicking “Next” on each page can get to be a hassle. Autopagerize is a user script that allows you to keep scrolling and scrolling forever, so you don’t have to constantly click next (or back) to move between pages.

7. Make Google Cache Better

Sometimes, you click on a result and the page is no longer there. Maybe it’s temporarily down, or maybe it’s gone forever. However, you can still access it with Google Cache — just click the instant preview buttonfor that page and click “Cache” to see it. If you try to follow any links on that page, they could lead to a downed page too, so install Google Cache Comeback — it’ll make all those links lead to their cached pages, so you never run into a 404 again.

6. Ditch The Spammy Results

Nothing’s worse than finding a great-looking result only to discover its a content farm that’s just spewing out links and terms built to show up in search results. Luckily, Google has some protections against this. If you visit a site that isn’t useful, when you click the “Back” button, you should see a new “Block” link under that Google result. You can click that to block it from ever showing up in your results again. If the Block link doesn’t show up, you can add it to your block list manually, or use an extension like Personal Blocklist to hide the offending site.

5. Turn Off Google’s More Annoying Features

Don’t like Google’s new personal search results? Sick of its annoying instant previews? Some features — like the Search Plus Your World — you can turn off right from your Google Settings. Others — like the Instant Previews — require a user script or AdBlock filter to turn off. However, no matter what your annoyance, you should be able to find a way to remove it from your view entirely.

4. Highlight Your Search Terms On The Resulting Pages

So you’ve gotten some results for your search terms, but then once you click on the page, you can’t find where it actually used those words. You could just use Ctrl+F to find them, but Google Quick Scroll will do it for you. Just install it in Chrome and get to searching. It’ll highlight your search terms on any of the resulting pages without you having to lift a finger.

3. Use Advanced Operators

You’ve probably heard about searching for multiple terms with the AND operator, but what about more advanced ones? For example, you can search a specific site by using the site: operator, ignore certain sites with the -site: operator, or even search for two words close together with the AROUND operator. Check out our guide to tweaking your search when Google doesn’t give you want you want for more ideas.

2. Add Custom Searches To Your Browser

If you really want to speed up your Google searches, why not make them before you even visit Google? You already know you can search from your browser’s address bar, but your address bar can do oh-so-much more. Want to search a specific site without typing out the whole site: operator? Use a custom search keyword. Want to search for results from the past year without having to click that option later on? Custom search keywords can do that too. Check out our list of custom searches you should enable right now (andits follow-up list) for ideas.

1. Know When Not To Google

Sometimes, Google just isn’t the best search engine to use. If you’re looking for something very specific, there might be a lesser-known search engine that suits you better, like the cruft-free Blekko or the data-drivenWolfram Alpha. Google will always have something for you, but if you’re not having a lot of luck (or if the results are just taking too long to find), check out our list of other worthwhile search engines and when to use them to keep up on your alternatives.

Source: www.lifehacker.com.au/

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