6 Easy Steps to Get Started with Facebook Groups for Your Business

How to Convert Your Social Media Followers into Paying Customers

Most of us, when we think of Facebook groups, vaguely recall one that we were added to a while ago. Some of these groups are very active, while some have been long forgotten in the progression of our social media usage. Whether or not you personally enjoy Facebook groups, you might want to consider creating a Facebook group for your business.

Why, you might ask? Groups can be a great way to form a personal connection with your customers and potential customers. Humanizing your brand is an excellent way to promote it and with so many brands showing themselves as very available and personable on social media, you need to keep your brand on the cutting edge as well.

So, if you’re thinking of creating a Facebook group for your brand, here are 6 simple ways to make it work:

Create the Right Group

To begin with, you need to have clear idea on what exactly the group is for. Is it a place for customers to ask questions and get them answered; for customers to speak to other customers, discussion-style, or are you starting the group to receive feedback on your brand and services?

Once you’ve decided on that you can pick a name for the Facebook group and decide on your target audience. You can and should make sure your privacy settings are in line with the interaction you want going on in the group. A public group can be seen by anyone and, generally, anyone can join. Closed groups give you more options to keep it exclusive and selective. Creating a secret group means that no one will be able to find it or join it without an invitation.

Encourage Members to Join

There are a few ways to go about this. You can advertise your group on your personal profile or on another existing page that you are already the admin of. You can send out a promotional email to everyone on your mailing list. You can ask your friends to post it on their pages to reach more people, or invite their friends to join it. Just make sure that everyone invited meets the requirements of your target audience to avoid spamming and other problems later on.

It shouldn’t be just a one-time promotion, either. Continue to promote it on a regular basis, although not too frequently or people will grow tired of the constant advertising.

Create Clear Group Rules

Establishing rules for interaction and posting is important. Comment sections can get quite intense, as I’m sure we’ve all experienced and so you want to make sure you keep issues like that to a minimum.

Will you allow group members to post promotions of their own businesses? Will you moderate posts by approving them before they can be posted in the group or will members be allowed to post whenever they like?

When establishing rules, think about what bothers you about other groups you are or have been a member of. You can then keep the possibility of those issues arising to a minimum by choosing the right privacy settings and boundaries. For example: spam, irrelevant posts and constant self-promotion, among other things, are factors that can cause members to not only leave the group, but advise others not to join it either and you don’t want that.

Create Content Specifically for the Group

Maintaining a successful group will require work and commitment in order to regularly provide value to your members. Create a posting schedule so that you are neither posting too often, frustrating members with constant flow of content, nor are you posting so rarely that members may not even remember they are part of the group.

Ideally, you should share content on the group that you aren’t sharing anywhere else on social media. This will keep members in the group longer than they would stay if they were seeing the same posts everywhere.

Spend Time in Your Group Daily

Apart from scheduling your posts, you should devote time each day to the monitoring and upkeep of your group. Ideally you want your group members liking, commenting and interacting on your posts; so be interactive.  Ask questions, create polls and encourage discussion whenever you can. People like to share their opinions and feel like they are being heard. Reply to comments, like and comment on other members’ posts and keep up a steady flow of interaction with your members for the best results. If you aren’t able to devote time to the monitoring and upkeep, you should hire a Social Media Manager to do it for you, as this interaction is very important.

Check Your Insights

Facebook Group Insights provides you with a fantastic bird’s eye view of all the important information: which posts are getting the most engagement, what your predominant demographic is, who engages with your posts the most and so on. Having a handle on these details can help you post much more effectively and use the right kind of content. You can tailor content to your primary demographic or increase your interaction with your most regular contributors.

Facebook’s recent increased focus on groups means that the opportunities for growing your business through it are increasing as well. If you haven’t made one yet, it may well be time to do so.

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Facebook Ads Burning A Hole In Your Pockets?

Losing money on facebook ads

Wondering where all that money is going? Your reports are telling you that you are spending a little too much on your Facebook ads? Don’t worry there is a remedy for everything, worry not dear friends.

Social Media Examiner has a few pointers on how you can manage your finances while you get the best out of this Facebook feature.

#1: Write Five Focused Blog Posts

The first step is to focus on what’s meaningful and important to your target audienceso you can identify with their struggles, hopes, dreams, and fears.

Then write five blog posts addressing these issues. Make sure your articles zero in on a need people have right before they look for a product or service like yours. Research each topic so each post is supremely useful, and imagine how you want your prospective buyer to feel after reading it.

Make your posts practical. You might create a cheat sheet or checklist, or share easy-to-understand instructional posts.

Here’s an example:

Jen, a fitness coach who works with women after childbirth, isn’t sure whether the women she works with are more motivated by how they look or how they feel. She wants to write some blog posts that address both aspects to see which resonates more with her audience. She concludes that women in her target audience have the following aspirations:

  • To bounce back to their pre-pregnancy weight
  • To feel less overwhelmed
  • To have more energy and feel like they’re on top of this mom thing
  • To feel attractive and desirable
  • To sleep better and feel more able to cope
question marks image shutterstock 172397840

Write five blog posts that will captivate the interests of your target audience. Image: Shutterstock.

She also identifies the following factors that keep her audience awake at night:

  • Their babies
  • Worries about the future
  • Their relationships with their partners
  • Money, now that they’re down to one income
  • Feeling overwhelmed and inadequate

Jen decides to write blog posts on the following topics:

  • How to get more sleep as a new mom
  • How to love your post-baby body, no matter what size jeans you wear
  • Am I coping? The question every new mom asks
  • When you feel like you’re hanging on by a thread as a new mom
  • How to find your post-baby mojo for better health, energy, and sleep

#2: Identify Your Hero Blog Post

Most blogs usually include one post that attracts more likes, comments, and Google hits than any other. This post is your hero post. It’s your secret weapon for reducing your ad spend because it’s the one that draws the most eyeballs to your website.

web traffic image shutterstock 176412428

Use analytics to identify which of your five posts is the most successful. Image: Shutterstock.

The more successful the blog post, the better your ads will perform and the more targeted visitors you’ll attract to your website.

To identify your hero post, you’ll want to set up an ad campaign to advertise each of the five blog posts separately. Make sure you’ve set up your Facebook website ad pixelbefore you activate your campaign and create conversion pixels for each of your five blog posts.

For each ad include an inviting description of the blog post, a stunning image or video, and a link back to your website. Check that your headlines are compelling, shorter than 70 characters, and relevant to your content. Make sure that your images or videos are enticing and relevant to the content.

Schedule your ads to run for two days each and deliver your ad to the followingcustom audiences:
  • Your current email list subscribers
  • People who’ve liked your Facebook page
  • Your current website custom audience if you already have a pixel in place. (If you don’t, there’s a WordPress plugin called the AdChief plugin, which makes it easy for you to install one.)

Note: If you’re just starting out and have only just placed your ad pixel on your website, you can focus your initial campaign on your Facebook page fans and email list to start with. You’ll build your website custom audience as you drive traffic to your website through your blog post ads.

This testing stage takes 2 days per blog post; that’s 10 days for 5 blogs. At the end of the 10 days, look at your Facebook ad stats to see the click-through rate and the cost per click for each post.

Your hero post is the one that has the highest click-through rate and the lowest cost per click.

facebook identify hero post

Notice how the first blog post was much more successful at driving people to the website with 200 click-throughs? Also notice the price per click is a lot lower than the other blog posts? It would make sense, then, to use that blog post as the hero post.

#3: Advertise Your Hero Blog Post to a Lookalike Audience

Since you’ve just determined which content is most popular with your current audience, Facebook can use that information to identify other users who are likely to be interested in your business.

As you create your lookalike audience, set your audience profile to be within 1% of people who visited your hero blog post so you’re not wasting money advertising to people who aren’t interested in your product or service. This can dramatically lower your cost per click for cold prospects.

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Myths About Content Creation On Facebook – Busted!

Content Myths Busted

You all must have tried and tested a lot of tips and trick to get your content creation strategy right. It goes without saying that a lot of research was involved in this process and that you would have read up on tonnes of theories as to what sort of content works best. Trying to figure out how things will work best with the  Facebook algorithms.

Many a times you would have come across a lot of myths and facts that left you in fix as to how to go about things next. So to make things easier Social Mouths has put together some data.

Here are some of the biggest Facebook myths about content creation. Let’s de-bunk them one by one.

Myth 1: No point posting content because reach is bad!

Let’s start with the biggest myth. Facebook doesn’t work anymore! Reach is at its lowest!

We’ve all heard it.

Unfortunately, this is a myth. There’s also another myth that Facebook is limited reach for your content because they want you to pay. This is NOT true. Reach is low because there are more posts getting posted TODAY compared to a few years ago. Imagine a communication in a small town versus a large city.

Having said that. Facebook is still a great content driver. In fact, according to social traffic, Facebook is still the #1 traffic driver compared other social media platforms according to Shareaholic.

Shareaholic social media traffic referrals

Myth 2: It takes a lot of time

It won’t take a lot of time to create content for Facebook. The key is creating and scheduling them in batches. Doing this will free up time for you to focus on other important tasks such as responding, support, networking, etc.

Here are some excellent ways to create content without doing a lot of work.

Idea 1: Canva

One of the easiest ways to create visual content. Canva saves you time with a wide selection of templates that you can select, tweak and publish. It’s that simple!

Idea 2: Post Planner

Not in the mood to create content? Post Planner is the platform for you. You can use Post Planner to find proven content in any industry. All you need is a link to a Facebook page or an Instagram handle to search the most engaging and viral content of that page.

Here’s a post that did really well on our page.

PostPlanner

Idea 3: Customers

There aren’t many better sources for content than your customers. All you have to do is to ask for it. Simply get your customers to share and tag your business on any platform for a chance to be featured. Customers who want more exposure will tag your business. I know I do it.

MVMT Watches

Myth 3: It’s not right for business

The problem with this myth is that with over 1.5 billion users on Facebook it’s highly likely that your customers will be on Facebook. So if Facebook is right for your customers, you need to make your business right for it.

You need to find the right type of content to reach your audience.

To do this, you need to sit down with your team and get into the head of your customer. You need to come up with a persona and figure out what type of content they would share, engage, etc.

Once you’ve figured that out, share more of those content. Remember, you need a mix ratio of promotional, personal and value added posts for them to continue to engage with your page.

Oh! Here’s a page for horse owners.

Smartpak

Myth 4: Post once or twice a day or reach will be affected

I used to believe this myth and it could have been the case in the past. However, this certainly isn’t true today.

Some of the most successful pages posts multiple times a day.

In fact, Sandi Krakowski, Kim Garst post 4-8 times a day. What I’ve quickly learned is that people will still engage with your post as long as the content add value and are engaging.

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Have You Met These Secret Six Yet?

6 secret Facebook features

We all know that Facebook has a lot of features that a lot of us use quite often. Now there are a few other features that even seasoned marketers fail to notice. So here is Sprout Social throwing some light on those few features who pretty much function like silent helpers.

Whether you’re too comfortable with the classic line-up or unsure of where to start, here are few overlooked Facebook features we think you’ll love:

1. Like Pages as a Brand

Easily one of the most overlooked Facebook features is the ability to Like other Pages as your brand. When you’re focused on building out your Facebook presence, Liking other Pages isn’t usually top of mind. But it’s a great way to support partners and sister brands, as well as other businesses.

Your Likes are always displayed on the left-hand column of your Page. However, if you want to throw a little extra love someone’s way, you can choose which Pages are featured. Up to five Pages are shown at a time, but you can specify which Pages appear by selecting them as featured.

Aveeno Lululemon Facebook Likes

For example, Aveeno chose to highlight Pages relevant to its brand, while Lululemon features some of its subsidiaries. You can rotate featured Likes as often as you want, or you can keep the same three to five displayed.

To Like a Page as your brand:

    1. Visit the Page you want to Like and click the icon with the three dots in the lower right corner of their cover photo.
Like Facebook Page
    1. Select Like As Your Page from the drop-down menu.
    2. Find your Page in the second drop-down menu that appears.
Select Page to Like As
  1. Click Save.

2. Pages to Watch

If your Facebook Page has more than 100 Likes, then you have access to a powerful Insights tool: Pages to Watch. This feature gives you the ability to quickly compare the activity, engagement and audience growth of up to 100 different brand Pages.

Facebook Pages to Watch

Facebook Insights offers dozens of helpful features for analyzing Page performance, but one of our favorites focuses on what others are doing instead. Pages to Watch can be used to track a number of performers in your industry including competitors, influencers, collaborators, partners and peers.

By staying abreast of what your competitors and industry peers are posting, you can use that information to inspire a new or strengthen yourexisting content strategy. This is why it’s important to track Pages that are relevant to your brand, and not just Pages you’re personally interested in. While it’s intriguing, that data will do little to move your strategy forward.

If you’re using this for competitive intelligence, be aware that the people who manage the Page will receive a notification that it has been added to a watch list. The notification won’t include your name or the name of your Page, however.

How to Access Pages to Watch

To start building your own Pages to Watch list, take the following steps:

  1. From your Page, click on Insights.
  2. By default you’ll be taken to the Overview tab.
  3. Scroll down and underneath the “5 Most Recent Posts” section, you’ll find Pages to Watch.
  4. Click on Add Pages to get started.
  5. After searching for a Page you want, click + Watch Page.
  6. When you’re finished building your list click Done.

Once Pages have been added to your watch list, Facebook will begin providing a detailed view of every one of their posts from the current week. If you decide to stop watching a Page, just hover over the Page you want to remove and click the “x.”

  • Remember: If your Page doesn’t have 100 Likes, you won’t see this feature on your Overview tab in Insights.

3. Save for Later

If you’ve been Liking Pages as your brand, your News Feed should be full of interesting content. But marketers and social media managers don’t always have time to click through and read articles or watch videos. That’s where Facebook’s Save feature comes in handy.

More than 250 million people use Facebook’s Save feature, which lets you save content so you can come back to it later. All of your saves can be accessed at any time by going to your saved items in the “More” tab on mobile or by clicking the “Saved” link under Favorites on the left-hand side of Facebook on desktop.

And don’t worry, this isn’t where content goes to die. Facebook will occasionally show you reminders of your saved items in News Feed.

4. People & Other Pages

Another useful yet possibly underutilized feature is People and Other Pages, which is found under your Page’s settings.

People and Other Pages

It may seem silly to include this since you receive notifications about Page Likes, but for brands with hundreds, thousands or even millions of Likes, it can be hard to keep track of every notification.

This feature gives you a comprehensive list of every person and Page that has Liked your Page—as long as they’ve done so publicly. It can be filtered by people, Pages and banned individuals. One of the major benefits is utility since you can quickly assign someone a new role, remove them from people who Like the Page or ban them.

Additionally, the list provides you with the date on which each person or Page Liked yours. This small detail could be useful for tracking follower growth during campaigns or contests. And by keeping an eye on which Pages are fans, you’re better able to build relationships that could lead to new content partnership opportunities.

This certainly isn’t something you need to track every day, but it’s good to be aware of for regular check-ins.

5. Saved Replies

Last year Facebook began testing a new feature called Saved Replies, which allow businesses to write, save and re-use messages when responding to customers on the social network. It’s similar to Sprout’s Suggested Replies feature for Twitter. It’s a particularly useful feature if you’re using Facebook for customer service, but can also be helpful when answering frequently asked questions.

While certainly a time-saver, Saved Replies isn’t a pass for lazy communication. Although your response to the same question over and over won’t vary much in content, it should be personalized to the individual. For example, make sure you use their name in your response and thank them for taking the time to reach out.

How to Create a Saved Reply

To created a Saved Reply for your Page, follow these steps:

  1. Click Messages at the top of your Page.
  2. Click on the Messages icon at the bottom and select Manage Replies.
  3. Choose Create Reply.
  4. Add your reply title and message.
  5. Click Save reply.

To use your Saved Reply, click on any conversation you want to reply to on the Messages tab, followed by the Messages icon and choose the reply you want to use. We recommend editing your message to personalize it a bit before sending.

6. Response Assistant

Facebook is one of the top destinations for social customer service. According to a 2014 study, 44% of consumers expect to hear back from a brand on Facebook. Of course not every business can afford to have an around-the-clock support staff. If that’s the case, Facebook’s Response Assistant might come in handy.

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Loop Your Viewers In With Boomerang

Loop In Your Customers With Boomerang

Now all of you must be aware of what a boomerang is and how it functions. The introduction of this feature into visual media has given it an upper hand when it comes to capturing your audiences’ attention. This primarily allows you to create awesome content that loops back and forth.

As is the human tendency, we want to use everything that is made available to us to the fullest and for anything and everything. In order to help you adventurers out there we have a couple of points on how you can captivate your audience with the help of this cool app, courtesy of Likeable.

Here are three perks of using Boomerang for your marketing needs.

1. Captivate your Audience

Your audience scrolls through social media feeds all the time. They see picture after picture, and status after status. Don’t let your brand’s feed become stale. Boomerang will catch the eye with movement. Consumers have such short attention spans, but Boomerangs are only one second long. The app is great because it’s hard to lose your audience in just one second.

2. Use with Ease

Don’t have the means to make a GIF? Boomerang is now your best friend. You can easily make GIFs straight from your phone, without fancy video equipment or years of experience. You don’t even need to edit your content after you shoot! With just the click of a button, you instantly have the power to make as many GIFs as your heart (or profile) desires.

3. Stand Out Among Others

Boomerang is a great way to jazz up your profile picture. Facebook now lets you use videos as your profile icon. Movement in your account’s profile image will catch attention and help you stand out from your competitors in the feed. You can feature new products or show off your brand personality with a Boomerang profile image.

Snapchat has been taking over the social media platforms, but Boomerang’s creative new content is a way for the others to fight back. Boomerang is still very new and many users are just now starting to use and experiment with it. Being one of the first brands to capitalize on this platform can propel you ahead of the others. Here are three tips to help you make the best Boomerang out there.

1. Take Advantage of Motion

Make sure you have huge movement in your Boomerang. This will ensure you catch the user’s attention with your activity. Your Boomerang should look completely different from one end of the loop to the other. Consider making things disappear and then magically appear again.

2. Think About Alternating

Playing forwards is only half the content. Your Boomerang must look good forwards AND backwards. This requires some creativity and maybe some trial and error. But a successful Boomerang will be fun to watch come back to life.

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