22 Amazing Email Marketing Tools Your Business Needs in 2017

Science behind Visual Content

E-mail marketing serves a manifold purpose in this digital age. It’s a free marketing platform – which is always a plus – and we use it to engage our current customers as well as convert new customers. We use it to advertise, solicit business and build awareness of our brand.

But email marketing can be tiresome. It’s no small task to create and maintain a system by which you are getting the most effective results with the least amount of work.

Enter e-mail marketing tools. These beauties come equipped with the tools that pretty much do the job for you and we have compiled a list of 22 of the very best of them for your benefit. Enjoy!

Litmus:

  • Build your emails on a custom editor and preview more than 70 email clients at a time
  • Enhance your marketing efforts with geo-location automation and device open insight
  • Get a landing check to view the full results of your email

Mail Chimp:

  • Straightforward and user-friendly layout, easy for anyone to learn to use
  • Save time with prebuilt marketing automation
  • Create an integrated campaign by being able to view what your clients are purchasing.

Reach Mail:

  • Get on- the- spot campaign creation and result comparison and analysis
  • Use the advanced spam checker tool so your email isn’t marked as spam
  • Let it regularly check for and clean out “bad” addresses
  • Zero in on what the customer is looking for by creating your own surveys in just a few minutes

Target Mail:

  • Employ real-time analytics for the best results
  • Utilize its campaign management and automation tools
  • Send an unlimited amount of emails and maintain up to 5,000 contacts for your email marketing campaign

Mad Mimi:

  • Receive access to 39 different social media websites and get a detailed analysis of your campaign in real-time
  • Copy your previous marketing strategies and campaigns into a new one to retain and reuse them
  • Get in-depth statistics by integration with Google Analytics

Flash Issue:

  • Use their drag and drop editor to make creating emails easier
  • Effective content saturation with targeted email ID’s
  • Unlock extra features with tool interaction

Mail Jet:

  • Optimize your emails with analysis and statistics
  • Combine template based and transactional email marketing for better results
  • Test multiple emails and send out the best product with A/X testing

AWeber:

  • Create emails more efficiently with the drag and drop editor tool
  • Get new customers by registered email addresses on any AWeber connection website being automatically added to the program
  • Choose from a wide selection of over 700 templates

Constant Contact:

  • Personalize your emails with individual greetings for customers
  • Easy customization with the drag and drop feature
  • Receive a comprehensive analysis and report of your campaign

 

iContact:

  • Turn your website visitors into subscribers with a sign-up form
  • Streamline email creation with templates and HTML code options
  • Regulate emails to be sent to your target audience with the auto-responder feature

Get Response:

  • Keep up with your customers by tracking the subscriptions, complaints, emails and un-subscribers
  • Create targeted campaigns with custom contact fields and search options
  • Analyze your data with graph and diagram charts

Zoho:

  • Integrate your campaign with Zoho CRM to get the best results
  • Create a landing page and share your campaigns on social media
  • Generate more eye-catching emails with a wide range of templates

Campaign Monitor:

  • Upload and integrate a variety of formats such as CSV, Excel and Tab Delimited
  • Customize your campaigns with ease
  • Get comfortable with the user-friendly interface

Benchmark:

  • Make your opinion heard with inter-community voting
  • Upgrade your marketing with multiple templates to choose from
  • Add HTML and CSS with the visual editor tool

Vertical Response:

  • Get all your results at a glance with a chart that displays users, statistics, response rate and click details
  • Gain up to 40% new customers with automated follow-up emails
  • Create campaigns that are optimized for mobile users

Infusion Soft:

  • Utilize the app as a task manager as well as an email marketing tool
  • Create professional flowchart campaigns

Active Campaign:

  • Get automatic updates to your campaign as your update your website content
  • Reach your target audience with automated intelligence-driven marketing
  • Create and run behavior-driven campaigns

Campaigner:

  • Increase the efficiency of your campaign with geo-targeting
  • Add RSS-driven content to the subject line or body of your emails
  • Let it import and sort all your email contacts for you

Red Cappi:

  • Monitor your campaign in real-time
  • Create custom email campaigns as well as social media campaigns
  • Efficiently manage your data by syncing it between more than 750 different apps

Yesware:

  • Get precise sale details by integration with CRM
  • Efficient campaign running for smaller groups
  • Smaller group activity yields better data analysis of your campaign

Emma:

  • Discover which emails were unopened during creation of subsequent campaigns
  • Target your campaigns with customer behavior based analysis

Boomerang:

  • Use on multiple platforms, such as Google, Android and Outlook
  • Predict customer responses using the insights tool
  • Put incoming mail on hold with the Inbox Pause feature

Redump:

  • Track the progress of each email
  • Activate follow-up emails with the Rebump option
  • Analyze your emails to ensure their read-worthiness

 

Utilizing the amazing features these tools offer can completely revolutionize your email marketing campaigns. If you haven’t downloaded a few of them already, make sure you do it today to start reaping the many benefits as soon as you can.

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5 Reasons That are Scaring Away Your Email Marketing Subscribers

Email Marketing

We all know that email marketing has been in the game for quite sometime and is not going to be letting go any time soon.

This particular player has been instrumental in the growth of many online businesses, which is why every online marketer focuses on building a large email list. It is quite obvious that bigger the list, the more the people who will get back, unless and until you’re not spamming them.

Here are 5 reasons because of which your subscribers are being shooed away, as compiled by jeffbullas.com.

1. Sending too many emails

It’s tempting to assume that sending more emails will increase the chances of subscribers buying from you but that’s actually not the case. The more, the merrier doesn’t always hold true.

According to a survey by Technology Advice, 43 percent of email subscribers want businesses to email them less frequently.

sending too many emails for email marketing

Source: Chadwick Martin Bailey

But to avoid over-mailing, you shouldn’t sacrifice your conversion rate by under-mailing either. The best way to decide the optimal number of emails your business should send is through A/B tests.

Further, you may find that different segments prefer emails at a different frequency, in that case, you can tailor your send volume for each segment accordingly.

Also, here are some specific questions to ask yourself before sending an email:

Is your email providing any real value to your subscribers?

Is it tailored to your subscriber’s email preferences?

How does the email response rate vary for your previous emails for different lists?

Another best practice to consider before implementing a frequency capping, is giving your subscribers an option to pick how many times they want to hear from you.

Remember, there’s no rule regarding the number you can send. Just be mindful of the customer journey and make sure your emails are enhancing the customer experience rather than hindering it.

2. Using clickbait subject lines

When it comes to email, subject lines play a crucial role in determining your open rates. No matter how good your emails are, if your subject lines are boring, your open rates will suffer. So, it goes without saying that they need to be catchy and creative to capture your recipient’s attention.

Now, don’t be tempted to over sensationalize your subject lines or add keywords that aren’t related to your message to induce more opens.

Why? Because catchy subject lines are good at grabbing your recipient’s attention and increasing your open rates, but they’ll only take the desired action if you offer them what they’ve been promised. Nobody likes to feel deceived.

So avoid using misleading subject lines to retain your subscribers on your list.

Here’s an example of a clickbait subject line:

Clickbait subject lines for email marketing

Losing your subscribers trust to increase your email open rate isn’t worth the risk.

3. Treating every subscriber in the same way

One size never fits all, but when it comes to email marketing, most marketers are still sending the same messages to everyone on their list. Though batch and blast is the quickest and easiest way to earn money from your emails, it can erode your email marketing conversions very quickly, as too many generic emails force subscribers to jump off your ship.

Instead, send personalized emails based on a subscriber’s preferences and behavior on your site. Also, segment your list based on all the data you have about your subscribers.

Most marketers are only doing basic segmentation based on the geography, gender, or the acquisition source. To personalize effectively, you’ve got to segment on deeper levels. So leverage all the data you have about a user to craft hyper-personalized messages.

Given below is a study conducted by us. We sent 1000 plus emails, a non-personalized mailer to one batch and a personalized one to another batch, the personalized version received both better open and response rates.

email response study for email marketing

4. Focusing only on promotion

focusing only on promotion for email marketing

Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention says a Gigaom Research.

Rather than using email marketing to increase your bottom line, use it as a medium to engage your customers and build customer loyalty. Yes, your ultimate goal is to promote and sell your product, but if you want to get better results from your email-marketing program then take a step back and focus on engaging your customers.

Why it matters?

When you keep your subscribers engaged, they’re much more likely to open each and every email (including promotional ones) they receive from your brand. And once a subscriber starts engaging with your emails they’re more likely to convert through them.

Email marketing is one of the most effective ways to engage and ultimately convert prospects into customers and customers into repeat buyers. Provided you’re not taking it for granted by simply sending batch and blast emails.

5. Not giving subscribers what they wanted

not giving subscribers what they want for email marketing

People will join your list and they will unsubscribe too, some churn is unavoidable. But it’s your duty to ensure that they aren’t leaving because they are merely being treated as an email address.

In order to retain them with your business, you need to send them the right message at the right time and with the right content.

Give people what they’re looking for, or get ignored.

If you have a high unsubscribe rate, find ways to fix it. Here are some of the reasons, which are responsible for driving your subscribers away.

  • Unmet expectations
  • High email frequency
  • Poor email design
  • Lack of personalization
  • Poor email copy

CLICK HERE TO READ FULL ARTICLE

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Use These Top 10 Tools To Give Your Email Marketing An Upgrade

Email Marketing Tools

It’s like how they say, Wisdom comes with Age, Emails are the oldest member of the social media family. irrespective of new trends surfacing time again, it is but natural for everyone to resort to the old and the reliable when they want the job done.

Which is why it is important that your email marketing strategies are updated with all the upcoming trends and tools that help make this process more convenient and systematic than it already is.

Thanks to Sprout Social, we have for you the top ten performing tools, categorized based on their functions, which help you all out with regards to upgrading your email marketing systems in terms of functionality and delivery.

Copywriting Tools

1. The Hemingway App

This is probably my personal favorite. You think your copywriting is clear and conversational? Wrong! Despite what Lupe Fiasco says, we need to dumb it down. We talk about our own products everyday, so we understand the terminology more than the average user or customer ever will.

hemingway app screenshot

We live and breathe our own products everyday, so we understand the terminology more than the average user or customer ever will. Because of that, it’s easy to fall victim to the curse of knowledge and include tech-speak in our writing. Plug your copy into this brilliant tool, and it will tell you when you’re being confusing or overly wordy—even if Hemingway himself doesn’t always pass the test.

“My aim is to put down on paper what I see and what I feel in the best and simplest way.”
—Ernest Hemingway

Well said, Ernie.

2. MailChimp

MailChimp also offers paid plans as an ESP, but its free service contains some pretty useful features too. One of the more popular tools available from MailChimp is the Subject Line Researcher.

The 7 Best Free Email Marketing Tools

With a user base of more than 7 million, MailChimp has gained great insight into what works and what doesn’t. This tool allows you to plug in keywords or phrases you’re considering for a subject line and see how well they performed for other users. People helping people. This is how the world is supposed to work.

Coding Tools

3-5. Litmus

While Litmus offers some outstanding features on their paid plans (cough…Builder…cough), they also provide free email tools that you’ll wonder how you ever lived without. That’s why they take the next three spots on our list.

3. Scope

Email marketers tend to keep their own inboxes pretty full, looking for cool ideas. With Scope, not only can you review and share desktop and mobile previews of your own emails, but you can also take an email you’ve received and use the Code Inspector tool to look behind the scenes and see how they pulled it off.

scope screenshot

4. Community

They describe it as “the place for email designers and marketers to learn, grow and educate each other about everything email.” Brands’ online communities are often rabbit holes of unanswered questions and less-than-helpful meanderings, but Litmus is different.

community screenshot example

These are smart, tech-savvy problem-solvers helping each other conquer Gmail and Outlook. Whenever someone on my team is struggling with something, we frequently respond with “Have you checked on Community?”

5. PutsMail

Need to know what your email will look like in the inbox? Litmus PutsMail lets you enter your HTML, subject line and desired recipient addresses (up to 10) to see a fully functional preview of your campaigns.

putsmail screenshot example

6. FreeFormatter.com

Once you find a template that works, when you get into more complicated designs, nested tables will become the bane of your existence. This tool automatically indents your HTML files so you can quickly identify which <td> relates to which </td> so you don’t break everything.

free formatter html tool example

7. Sublime Text

Not everyone is a coding pro, and if email isn’t the only thing you work on, odds are you don’t have a ton of time to code out fancy emails. Maybe someone else at the company does it, or maybe you use free templates.

The 7 Best Free Email Marketing Tools

But when you need to dig into the code to find errors or make subtle tweaks, the what-you-see-is-what-you-get editors available with most major ESPs can be difficult to use. Sublime Text color codes your HTML files to make it easy to find what you’re looking for.

Pro tip: Work with the saved file open in your browser and refresh while you edit and save within Sublime Text to test your edits.

Testing & Tracking Tools

8. Visual Website Optimizer

Once you build a great-looking, great-sounding email, it’s time to make it actually serves its intended purpose and figure out how to make it even better. VWO offers a variety of paid and free testing tools and case studies for marketers.

A/B Testing Duration Calculator

The 7 Best Free Email Marketing Tools

Sometimes, differences in conversion rates are so subtle that it’s hard to determine how long to run a test or when to give up and start over. With this tool, you simply enter the current rates, desired improvement, number of variations, and daily sends, and it will tell you how long to run a test before throwing in the towel.

Pro tip: Test everything. Have a hunch? Test it. Happy with how something’s performing? Test it anyway. Don’t want to test it? Just test it.

9. IsValid.org

So now you’re testing like crazy, but you need to know whether or not your results are statistically significant. Enter this nice, clear tool to visualize your data.

isvalid screenshot

Simply enter the number included each test group and the number of conversions for whatever you’ve chosen as your desired action, and IsValid will tell you if you’re ready to make a decision on the test and the exact percent improvement you saw.

isvalid testing example

Note: It’s crucial to understand what’s within variance when looking at your data. Run some A/A tests to see how much randomization you typically experience to ensure you don’t go celebrating a false positive.

10. Raven URL Builder for Google Analytics

If you or your team use Google Analytics to track site visits, it’s crucial to know where those visits are coming from. Knowing the sources not only helps you determine where to focus your marketing efforts, but it also helps prove that what you’re doing is working.

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The Super 6 To Have Your Email Marketing Game On Point

Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.

Use these 6 saviors to get better at your Email Marketing strategies

Here we have for 6 of the most essentials pointers, put together by Top Ranking Blog, you can make use of while improving your email marketing strategy. This will help you channel the right traffic to your website and get better business.

#1 – Remember: It’s All About Mobile

This one may seem like a bit of a no-brainer, but nonetheless it needs to be mentioned. Mobile has become an increasingly important consideration for website designers and digital marketers. People rely on their mobile devices for a lot of things–and email is certainly one of them. In fact, studies show that 55% of email is now opened on a mobile device.

Typically, the content should be focused and not too text heavy. But the most important thing to remember is that people want fast loading times. So, if you’re using large video or image files, make sure they’ll open quickly and easily.

#2 – Personalize Your Message

A one-size-fits-all approach to email marketing is simply not reasonable these days. Your email recipients are interested in messages that are focused on their personal tastes and preferences–addressing them by their first name in the opening is not good enough. Use data insights to create different messaging for individual target groups.

For example, Pinterest does an excellent job at personalization. Every week, I can count on receiving an email with suggested pins or boards to follow that are based on my interests and behaviors on the platform.

Pinterest Email

Can you tell I’m attempting a diet?

#3 – Understand the “Why”

Spend some time actually thinking about why your subscribers actually open an email. An enticing discount or a new product launch may not be the only reason they click. Think about who your customer is, what they’re usually looking for, what’s important to them and what season it is. In addition, think about what device they are looking on. Is it a tablet? Smartphone? Basically, dig into the psychology of your customers. This will directly correlate with your ability to personalize your messaging.

#4 – Explore Automation

Automated email campaigns allow you to use a triggering event such as an asset download, contact form fill out or a webinar signup to kick-off a tailored series of emails. Your monthly newsletters or specialty campaigns are definitely important components of your overall email marketing strategy. But email automation can be a very powerful tool that can help you nurture relationships and drive customers to a desired outcome.

For example, if you’re hosting an in-person event or webinar, email automation can be used as a way to communicate with attendees before, during and after the event. Content delivered before or during the event would include information on accommodations or the event schedule. Content delivered after the event ends would include special access to event assets and presentations, or perhaps direct them or information on another upcoming event they’re interested in.

Determine your triggering events and then create an automation workflow that details what you’ll send to them throughout the automation campaign. Here’s an example:

Email Nurture Campaign

#5 – Add Dynamic & Interactive Content

Dynamic and interactive content is something that is pretty new to the email marketing world. Dynamic options could include changing the content of an email based on location or weather, and interactive content could be features like animations or carousel elements. Software tools that can help you do this type of content are HubSpot and MovableInk.

#6 – Use a Lightbox to Grow Your Email List

Lightboxes–or pop-ups–can be an effective way to quickly grow your email list. While some may think they’re a bit annoying, lightbox pop-ups bring a connection option to your audience–rather than relying on them to search it out.

If you go this route, make something that’s unique rather than using a generic template. Also, use active language that will compel people to do what you’re asking. Here’s an example from HouseLogic, a home improvement tips and tricks website operated by the National Association of Realtors. They know why their audience is there and uses visuals to entice a sign up.

Email Subscription Popup

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How to Capture More Email Leads With Social Media Contests

E-MailsDo you want to capture more email leads?

Are you running social media contests to grow your email list?

Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails.

In this article you’ll discover how to make sure your social media contests and giveaways attract and convert more email entrants.

Why Collect Emails as Contest Entries?

You know social media is effective, but it’s rented land. Your email list is something you own.

The good news is that you can use social media contests to collect emails for that list by asking people to enter with their email address.

capture email leads with social media contests

Find out how to capture more email leads with social media contests.

Once collected, you can use those email addresses to target your marketing on platforms like Twitter and Facebook.

Here are a few ways you can multiply the number of email leads your contests generate by making them as participant-friendly as possible.

#1: Put Winning Within Reach

If your social media sweepstakes and contests aren’t generating the email entries you need, the issue may be that people don’t believe they have a real chance at winning.

Here are three ways to help people understand winning is a genuine possibilityand therefore worth the time it takes to enter with an email address.

1. Offer Multiple Prizes

Past research on maximizing sweepstakes and contests for consumer value shows that offering multiple smaller-value prizes can be more effective than offering a single high-value prize.

Why? People weigh their chances of winning before they enter a contest.

Say your contest offers a new car as its only prize. Most people think about how many people will enter, feel their chances of winning are minimal and decide not to enter.

sweepstake with multiple winners

The most effective contests offer multiple lower-value prizes so there are more chances to win.

Offer a number of lower-value prizes in place of or in addition to your grand prize to raise the odds someone has of winning.

2. Level the Voting Field

“Enter with a selfie of you and your dog! The selfie with the most votes wins!”

At first sight, this contest seems okay—it’s simple and easy to understand. But it’s not ideal. The conditions are intimidating for entrants who don’t have a large online network.

See, in order to win the prize your potential subscriber needs to collect the most votes. Say he has a cute puppy but not many friends who are part of the platform your contest is running on. He does the math and thinks he’ll collect relatively few community votes, loses interest and doesn’t enter.

Instead of choosing winners based solely on community votes, include a jury round in the process.

sweepstake with jury round

Add a jury round to your contest so all entrants feel like they have a fair chance to win.

If you let people qualify for the final round by collecting community votes, and then have a jury award your prizes, everyone will feel like they have an equal chance to win.

3. Separate Entry and Voting Rounds

Would you enter a race if the other runners each got a one-mile head start? I’m guessing not.

The same logic can be applied to social media contests that require people to upload something (a picture, video, music or a story) for a voting round.

If these periods overlap too much or are run at the same time, people worry about catching up with others who have already collected lots of votes. They know they’re behind and they don’t enter.

sweepstake with separate rounds

Separate uploading and voting periods give everyone the same chance at winning.

To make sure everyone has a fair chance at collecting votes and winning, you need to have separate rounds for submissions and voting.

Open your contest for voting only after you stop accepting submissions so all entrants start at the same baseline.

#2: Incentivize Voting

If you only focus on motivating entrants to share their email address by offering a prize, you’re missing out on a big source of leads—your voters.

To capture voter leads, add a layer to your contest that asks voters to register with their emails in exchange for being entered into a related prize drawing.

sweepstake with voter incentives

Voters are more likely to engage if they have a chance of winning too.

As a bonus, you can gain even more engagement for your contest when you add an entry for someone on each day they cast a vote.

#3: Give Bonus Entries to Get Social Shares

“Thanks for entering! Now share this with your friends!”

Marketers often make the mistake of putting sharing icons and prompts wherever they can; for example, just after someone enters a contest.

Getting people to enter your contest, sweepstakes or giveaway with an email is only half the battle. The other half is to get the people who enter to share your promotion with others, whether you’re trying to attract voters or more entrants.

The issue is that most people won’t share a contest if it means decreasing their own chances of winning the prize.

The solution is to create a win-win for both you and the people who enter your contest.

sweepstake with sharing incentives

Sharing is caring. Sharing that’s beneficial for both sides is even better.

Use a social media contest, sweepstakes or giveaway tool that lets you award extra entries or points to people for each share they post from your contest.

The more people who know about your contest, the more email addresses you’ll receive.

Source: [socialmediaexaminer.com]

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