8 Dynamic Ways to Become a Powerful Influencer

How to Convert Your Social Media Followers into Paying Customers

Before we begin, you should ask yourself the question: What does being an influencer mean and how can it affect your life for the better? An influencer is essentially a person that others look up to, turn to for advice, respect and even copy to a certain extent. As an influencer, you have the power to help change people and situations for the better. Here are 8 ways you can become one of those people.

Affect the Masses

Being an influencer means influencing people on a large scale. You simply cannot call yourself an influencer if you aren’t accomplishing this. Although it can seem like a daunting task, it may be simpler than you think. A great way to do this is to learn skill sets that many others would love to master and then pass on your knowledge through local groups, public speaking or events. If you can find a simpler or easier way to master the skill sets, more power to you. You’re already well on your way.

Think Bigger

To be an influencer, you need to be continually aiming for bigger and better goals. This doesn’t mean you should set unrealistic goals that can’t be reached, but it does mean you should push yourself, push the limits and strive for better things. You won’t accomplish it if you never try.

Create Opportunities

Creating opportunities for others adds value to their lives and will almost always ensure they will remain loyal to you. Helping others accomplish their goals, providing opportunities for their growth or success and enabling them to achieve something they wouldn’t have been able to otherwise is one of the best methods for becoming an influencer.

Follow the Trends

If something is “trending” it’s usually for a reason; the reason being that it’s something people are looking for. It’s the same concept as supply and demand. Keep your finger on the pulse of the current trends, observe the current influencers in that trend and learn how you can add more value or easier solutions in that trend.

Apply What You’re Learning

Influencers make decisions that bring them closer to their goals. Instead of picking up a book at random to read in your leisure time, pick one that applies to your situation, what you’re trying to accomplish and that can help to get you there. One you do, apply the principles to your life right away. That’s how you can utilize your time and energy wisely to get the best results.

Follow Systems

All humans are fallible, which means that to be successful as an influencer you must set up an effective system. Following systematic methods is the fastest way to reach your goals. It may take time to perfect the system, but it is by far the most efficient way to work as well as the most effective solution, saving time in the long run.

Help Others More than Yourself

Believe it or not, one of the best ways to accomplish what you want is to help others accomplish what they want. When you enable others’ success, your own is enabled in the same way. Learn skill sets that you can use to lessen others’ struggles and you will receive the same in return.

Show up Everyday

Fact: Consistency builds trust. Without the trust of others, you cannot be a powerful influencer. Showing up for others consistently will build their faith and trust in you which will lead to your ability to influence others in many other ways as well.

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How Do You Know Who Has Responded?

Survey Respondents

How do you find out who is an ideal survey respondent when it comes to B2B? Getting people who will respond to your survey is a task in itself, B2B or otherwise. Here are a few solutions that Smartinsights has for us.

Option 1: Google Consumer Surveys

It might be branded “consumer surveys” but they have lots of B2B publishers too. You can use segmentation and the tool will find marketers, SMB owners, freelancers etc. It’s also a self-service platform and with low costs (from just 10¢ a response). Google Consumer Surveys hosts all of the questions, it’s not possible just to send them a survey link. It’s a great tool to try if you’re looking for survey responses.

You can’t use the tool to recruit for other types of research. However, you can use the tool to run B2B surveys.

Google Consumer Surveys on web page

Similarly…

You could try Survey Monkey, which works in a very similar way.

Option: 2 Cint

Cint is pretty great. It’s a self-serve tool that has revolutionised “survey sampling”. They don’t own a single panel, they partner with panels and sites that have big, engaged email lists to send your surveys to those users. You’ll need to host the survey and it will need to be on a platform that can work with custom redirects (such asPolldaddy). Prices depend on incidence rate and length of the survey. You cannot use this tool to recruit for external research though.

Cint Panel Book august 2016

Option: 3 Specialist panels

There are indeed specialist B2B panels, naturally incentives and therefore prices are higher than consumer panels. Examples include Atomik research and SSI which both have specialist B2B panels. These panels can be used to recruit B2B demographics for online surveys and other types of online research including user testing.

SSI B2B panel services

Option: 4 Recruiters

If you’re running a focus group, even an online focus group or want to do telephone interviews rather than online surveys, agencies like Saros, Rocket research and PeopleForResearch can find appropriate participants for you, prices depend on the number of participants, generally you’d need to pay incentives which typically need to be higher than consumer. There are agencies that can help you to produce focus group discussion guides and telephone interview questions, plus you can outsource moderation and interviewing too. Recruiters can recruit for online and offline research projects.

Option 5: Your own email list

You could always use your own email lists using freemium customer survey tools, but it might be worth considering panels if you’re looking to top up the numbers.

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6 Awesome Ways to Enhance Your SEO Campaign

SEO Campaign

What makes an SEO campaign effective?

Well, to start with you can look at an ‘on point’ strategy that pays heed to the primary issues that come with a website. This is pretty basic, but it is these bare necessities that get overlooked while putting a campaign into action.

The first thing that should strike you is – Who are my competitors? One would obvious bag first place in the 100 m sprint, if they were the only one running! If you don’t know who your competitors are, you wouldn’t know what is in store for you when you get out there onto the field, thus leaving you wither with a poor strategy or no strategy at all. You need to analyse and look into what your competition is doing to have a good rank. When you have a well-researched view of competitor websites you will have a clear idea as to how to strategize to get on top of them when it comes to ranking on the first page.

Now the question arises as to how? Here is how, you consider all the aspects of SEO, make a profile based on what your competition does best and where there is scope for improvement. This activity may be a bit difficult to carry with the speed bump being the fact that Google relies on entities instead of backlinks. That being said, this is still a vital step.

Now that you have all the data you need, it’s time for some introspection. Take a look at the problems that your website has already fallen victim to. Say, for example, your competitor site and your site have almost the same content (duplicate content issues) but is still ranking above yours, this is not a place where you should ideally start when it comes to giving priority to a campaign. The only thing you would be doing is resolving internal or external content duplication issues, and this wouldn’t really help in benefiting the visibility of your site.

Take a look these six factors to up you SEO campaign game

Content

The content of your site is one of the major areas of SEO, let’s not forget the blogs and the news sections. When you see that your competitors are producing valuable information on their websites and is shared by others, along with a good chunk of relevant text on pages that rank well, that is your que to make Content your priority area.

You will be faced with a major setback if you are not able to alter your content and come at par with what your competitor has to offer, in terms of setting up a campaign that will help you rank above them. As long as you keep producing fresh content which is up to date, your position in the search results will be taken care of.

All of the above doesn’t mean that you neglect the information you provide on your website with respect to your products and services. If you know that your overall content is up to date, then your priority area will shift to what you say about your products and services.

Backlink Risk

One must never underestimate the power of a poor and unnatural backlink. Reports show that these backlinks have cost some huge multinational brands a fortune on their share price due their search visibility taking a fall. Google tells you whether your link profile will damage the site visibility with the assistance of its three helpers; algorithms, humans and the competition for each SERP vertical.

Hence knowing your competitors and your own site from the very beginning is key, because this enable you to get an idea as to whether the backlinks are actually holding back the site or whether they are in the same boat as the rest of the search results.

Authority Building

How well is your site recognised by Google? This should be one of the first few questions that need to be asked when you are a new company, you should have quality website slinking to the site to establish a good search presence. One can achieve this by having quality content, to start with, while participating in local or national events, working with existing communities and having citations from leading industry sources. Another task you would have to carry out is establishing whether your site is strong enough to compete with its existing presence.

Another question of concern that may arise is that, your organisation is an industry leader and yet your site doesn’t show up on the first page of relevant searches. You will be able to identify whether you need to establish quality backlinks and citations on your high priority list once you know the position of your site and that of your competition.

Page Relevance

Part of your page ranking is taken care of by the relevant keywords, however, this is not enough when the ranks are determined by mathematical calculations and rules, especially in competitive search verticals. You need to carry out a detailed review of your key pages by closely examining the content on your page, when and where the page is referencing important terms and how the page is linked internally as well as externally. You may not feel it, but relevant linking sites and strong internal navigation are still very important.

Do not forget to analyse the importance of page relevance, you can do this by comparing it with competitor sites and understanding the reasons for those sites to be considered more relevant by search engines. You can get ideas as to how to improve your own site with this review.

Technical Improvements

Resolving technical issues that may be preventing or restricting search engines from picking up important parts of a site also result in considerable large gains. This also involves issues that come with mainstream Content Management Systems. Another way in which you can really improve the existing search visibility, is by having control over pages indexed by the search engine, correcting site structure, navigation and layout.

Duplicate Content

Everyone know it, duplicate content is a primary factor for e-commerce stores which sell branded goods, since product descriptions tend to be similar across the web. Sites specialising in unique goods or services that may have minimal duplication, this may not be an important issue. Having a unique site is good but focusing on other possible issues is also essential, so as to understand which would provide more value. So that you know where exactly to assign resources, it would be ideal to carry out a review to find out what is common amongst other sites in the same search vertical.

Now that you have these six essentials, you can up your game with setting up SEO campaigns. All you need to have is a strong database of research which will help you analyse your past performances as well as that of your competitors and you can create a successful campaign strategy which in turn will get you a greater return on investment

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Lets Have Some Etiquette At The Table

Social media etiquette

It is but natural to complain about anything or anyone annoying that you confront at work. Not to worry, this is where Social Media Etiquette comes into play. So that you don’t go foul mouth all over the web in the spur of the moment. Smallbizsense has smartly put together why said etiquette is very necessary and how you can put them to use.

Why Social Media Etiquette is Important for Businesses 

As Winckworth Sherwood points out the only thing that has changed is that nowadays instead of mouthing-off at home or down the pub people go onto social media and express their frustrations there.

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And social media is so public and leaky that all sorts of dubious comments are getting out into the public domain unintentionally.

Then, of course many companies are using social media to promote their businesses or to communicate with their customers.

And in anything but the smallest organisation this means that marketing and communications staff are posting regularly on social media in a much more casual manner than has ever been used for business communications before, and they need to be very clear about the boundaries of acceptability.

So, breatheHR considers that it is getting ever more important for organisations to have a well thought-through social media policy  that enforces social media etiquette and one that is regularly kept up to date.

This policy should contain illustrations of its points with examples of unacceptable comments and it should make a distinction between what is considered misconduct and gross misconduct (i.e. dismissible behaviour).

Two Ways  to Enforce Social Media Etiquette and Types of Social Media Policies to Create

 

Social Media Etiquette Tips for Personal Use

In your policy about personal use of social media at work, start off with when it is acceptable to use it.  This is going to be similar to any policy you have on personal use of email and internet.

You may already have rules that say this should be confined to lunch time and outside office hours, and if so you can replicate the same rules for social media use.   But do make sure that all employees are aware and regularly reminded about this policy.

With social media etiquette, privacy settings Privacy settings are probably the biggest issue for personal use of social media.

Tip 1: Require your staff to update their privacy settings

Firstly, you can require that all staff set their privacy settings to keep their comments private to their own circle of friends and family, and make no reference to their employer’s name in their profile.

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This, in theory, would keep all their comments out of the public domain and unrelated to their employment.  But it is so easy for friends to copy and forward comments into the public domain, that even tight privacy does not make social media a safe place to make derogatory comments.

So you have to make clear to staff that they must treat all comments made on social media as public regardless of their privacy settings, and require of them that they make no reference to their employer at all.

So far, so good. But then we know that privacy settings on social media sites and apps, often change with updates, so it is important to remind staff to check their privacy settings regularly in order to keep them secure.

Tip 2: Monitor your employees behavior on social networks while they are at work

Some employers choose to monitor the internet for comments about the company from either staff or customers.  If you want to do this, or even consider you might want to do it in the future, then it is important to tell staff in order to avoid them arguing in a dispute that it is a breach of trust.

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Also, in research studies employees have often said that they would have been more careful about what they said on social media if they had known their employers would read their comments.

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Does Your Brand Have These Snapchat Tricks Up It’s Sleeve?

Snapchat Tricks

With new ways to use social media to promote your businesses and people not leaving any stone unturned you need to be ahead in your game. Now that we have a new fish in town that goes by the name of Snapchat, why not use it to its fullest and try to add to your business.

Here we have for you a few tricks that will help you out, as put together by Forbes.

1)  Go beyond Snapchat and use it as an offline/online push mechanic 

Stories are all well and good but how about some goddamn ROI you can measure?  Good metrics and analysis will eventually come from the brand (it always does and it’ll always be just rubbish enough to get away with) so make your own.  Create screenshot-able vouchers, use code words for POS, use SMS shortcodes, short URLs to unlock, download and sign-up these snappers.  Don’t rely on a system that is built to make the owner smarter – fish the fishies out with good value mechanics.

2) Grow your following in smarter ways

Beyond promoting your unique snapcode (the yellow ghost icon) across platforms multiple times; the easier way to get people to add your profile is through the custom URL every account has.  The format is simple: www.snapchat.com/add/YOURUSERNAME.  Now why aren’t you putting this under plain text tweets, on printed materials, at the end of every blog post and on

stickers?  The options are endless.  Simply use a masked shortened URL for even more tracking.

3) Create more lines in each snap for more text

This is a simple one but great for snaps that need more info (like voucher snaps).  Use any app that allows you to create empty lines (Buffer, Notes, Email etc) to create four or five empty lines.  Once you have created the blank lines simply copy them and then open Snapchat and tap the “T” icon on any snap and paste int the caption box as you would normally.  Place your cursor on the larger box and start typing on each of your lines.  TOP TIP!  Don’t over do this, look slick not overproduced.

 4) Find out if your competitors are following you back

This is a simple but interesting stat you can provide higher ups.  Simply go to “Add Friends” in Snapchat and select add by Username, then type the account your want to check up on and hold down on their username.  If you see the Snapchat score…they’re following you.

5) Create Geofilters…lots of them

Geofilters are on-demand, location-based photo overlays that visitors can use to promote you.  If you want a nice demo for your clients and workers to think you’re “on it”.

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