How to Rank on a LinkedIn Search in 7 Days

Science behind Visual Content

LinkedIn is THE networking site to be on these days; a platform for other industry specialists to view your professional profile and a good opportunity to present yourself at your best. However, many of us haven’t optimized our LinkedIn profiles to the point that we are getting maximum mileage out of it. As a result, we end up getting only a few profile visits, and even fewer job opportunities.

For that reason, we took a look at what business profiles that got a lot of views and ranked high in the search results were doing right and have collected the best points here for you to benefit from:

 

  1. Profile picture: Your profile picture is your first impression, and that’s how you should think of it. Unlike Facebook, where it’s accepted to be as casual as you like, LinkedIn is a professional’s platform. That means that you should treat it as your office and your photo should look the way you would if you were walking into a business meeting, determined to impress a new client. Make your photo a professional, clean- cut head shot.
  2. Profile description: Unless you’re the CEO of a world-famous company, let’s be honest, no one out there really cares about your position. Instead, think of keywords that describe what you do and that will show up when someone searches for your particular skills. Believe me when I say, it is much more effective.
  3. Optimize your summary: Your summary should start with a question – a question that gets prospective clients thinking about how you can help them. At first glance, your summary should answer the question: what can you do for them? Write the summary as if you were talking to just one person. Keywords are also very important here. Your summary should contain the keywords or buzzwords particular to your industry and these keywords should be repeated again in checklist form at the end of your summary, describing each one of your skills. People may not read through paragraphs, but everyone loves a checklist, so be sure to include that.

 

The important thing to remember when creating your profile description and summary is to optimize according to your niche. Some industries are highly competitive, making it more difficult to stand out, and you will have to rise to the challenge; but by keeping these 3 vital points in mind and updating your profile accordingly, we can guarantee much better search results, resulting in better network connections for you.

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22 Amazing Email Marketing Tools Your Business Needs in 2017

Science behind Visual Content

E-mail marketing serves a manifold purpose in this digital age. It’s a free marketing platform – which is always a plus – and we use it to engage our current customers as well as convert new customers. We use it to advertise, solicit business and build awareness of our brand.

But email marketing can be tiresome. It’s no small task to create and maintain a system by which you are getting the most effective results with the least amount of work.

Enter e-mail marketing tools. These beauties come equipped with the tools that pretty much do the job for you and we have compiled a list of 22 of the very best of them for your benefit. Enjoy!

Litmus:

  • Build your emails on a custom editor and preview more than 70 email clients at a time
  • Enhance your marketing efforts with geo-location automation and device open insight
  • Get a landing check to view the full results of your email

Mail Chimp:

  • Straightforward and user-friendly layout, easy for anyone to learn to use
  • Save time with prebuilt marketing automation
  • Create an integrated campaign by being able to view what your clients are purchasing.

Reach Mail:

  • Get on- the- spot campaign creation and result comparison and analysis
  • Use the advanced spam checker tool so your email isn’t marked as spam
  • Let it regularly check for and clean out “bad” addresses
  • Zero in on what the customer is looking for by creating your own surveys in just a few minutes

Target Mail:

  • Employ real-time analytics for the best results
  • Utilize its campaign management and automation tools
  • Send an unlimited amount of emails and maintain up to 5,000 contacts for your email marketing campaign

Mad Mimi:

  • Receive access to 39 different social media websites and get a detailed analysis of your campaign in real-time
  • Copy your previous marketing strategies and campaigns into a new one to retain and reuse them
  • Get in-depth statistics by integration with Google Analytics

Flash Issue:

  • Use their drag and drop editor to make creating emails easier
  • Effective content saturation with targeted email ID’s
  • Unlock extra features with tool interaction

Mail Jet:

  • Optimize your emails with analysis and statistics
  • Combine template based and transactional email marketing for better results
  • Test multiple emails and send out the best product with A/X testing

AWeber:

  • Create emails more efficiently with the drag and drop editor tool
  • Get new customers by registered email addresses on any AWeber connection website being automatically added to the program
  • Choose from a wide selection of over 700 templates

Constant Contact:

  • Personalize your emails with individual greetings for customers
  • Easy customization with the drag and drop feature
  • Receive a comprehensive analysis and report of your campaign

 

iContact:

  • Turn your website visitors into subscribers with a sign-up form
  • Streamline email creation with templates and HTML code options
  • Regulate emails to be sent to your target audience with the auto-responder feature

Get Response:

  • Keep up with your customers by tracking the subscriptions, complaints, emails and un-subscribers
  • Create targeted campaigns with custom contact fields and search options
  • Analyze your data with graph and diagram charts

Zoho:

  • Integrate your campaign with Zoho CRM to get the best results
  • Create a landing page and share your campaigns on social media
  • Generate more eye-catching emails with a wide range of templates

Campaign Monitor:

  • Upload and integrate a variety of formats such as CSV, Excel and Tab Delimited
  • Customize your campaigns with ease
  • Get comfortable with the user-friendly interface

Benchmark:

  • Make your opinion heard with inter-community voting
  • Upgrade your marketing with multiple templates to choose from
  • Add HTML and CSS with the visual editor tool

Vertical Response:

  • Get all your results at a glance with a chart that displays users, statistics, response rate and click details
  • Gain up to 40% new customers with automated follow-up emails
  • Create campaigns that are optimized for mobile users

Infusion Soft:

  • Utilize the app as a task manager as well as an email marketing tool
  • Create professional flowchart campaigns

Active Campaign:

  • Get automatic updates to your campaign as your update your website content
  • Reach your target audience with automated intelligence-driven marketing
  • Create and run behavior-driven campaigns

Campaigner:

  • Increase the efficiency of your campaign with geo-targeting
  • Add RSS-driven content to the subject line or body of your emails
  • Let it import and sort all your email contacts for you

Red Cappi:

  • Monitor your campaign in real-time
  • Create custom email campaigns as well as social media campaigns
  • Efficiently manage your data by syncing it between more than 750 different apps

Yesware:

  • Get precise sale details by integration with CRM
  • Efficient campaign running for smaller groups
  • Smaller group activity yields better data analysis of your campaign

Emma:

  • Discover which emails were unopened during creation of subsequent campaigns
  • Target your campaigns with customer behavior based analysis

Boomerang:

  • Use on multiple platforms, such as Google, Android and Outlook
  • Predict customer responses using the insights tool
  • Put incoming mail on hold with the Inbox Pause feature

Redump:

  • Track the progress of each email
  • Activate follow-up emails with the Rebump option
  • Analyze your emails to ensure their read-worthiness

 

Utilizing the amazing features these tools offer can completely revolutionize your email marketing campaigns. If you haven’t downloaded a few of them already, make sure you do it today to start reaping the many benefits as soon as you can.

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Science behind Visual Content

Science behind Visual Content

Before we start, here are a few facts for you (backed by science and market research, naturally):

  • 30% of collective internet usage is currently dedicated to social media use and interaction
  • 65% of all humans are visual learners
  • Everyone loves memes

Ok, that last point may not be as relevant as the other two, so we’ll get to that later, but the fact remains that with statistics like that, it’s hard to ignore just how essential visual content is to marketing your brand online.

You must have experienced this for yourself numerous times. While a lot of people simply can’t be bothered to read a lengthy article, they are more than happy to open a photo (or series of photos), GIF, video, or the like. Even infographics can be pretty attention-grabbing in their own right.

Which leads us to the question: How can you use visual content to improve your branding online? Like anything else, there are some rules to this, though we prefer to call them tricks of the trade.

1) Write Less, Visualize More

Instead of a lengthy paragraph, why not shorten it to a few lines on an image? Similarly, graphs and pie charts are much more effective than long descriptions and statistics. Keep it short and concise- less content for a wider reach.

2) How Often Should I Post?

Hardly anyone enjoys being overwhelmed by updates, even if there are from a popular person or brand. Post consistently, but not overtly. Make a schedule and post updates accordingly. It appeals to our human need for routine- even if only subconsciously.

3) Put the Fun in Funny

Everyone enjoys a play on words, a reference to pop culture or (you guessed it) memes. There is a reason why entertaining content is continually going viral. People love a momentary distraction or a bit of a laugh. That being said, using humor excessively or unnecessarily will not gain you any favors; so use it wisely, but use it.

4) Consistency in Color and Font

This is essential for brand recall. People need to be able to associate that particular font and color with your brand in order for it to be effective. Choose a font that works well for you, ditto for the colors, and stick to it.

5) Optimize as per the Platform

Every platform of social media these days has its own specifications for image dimensions. Make sure your image is the right size for that platform for maximum impact.

6) Appeal to the Human in Me

If Facebook has taught us anything, it’s that we love the human touch and getting involved. Post wishes on festivals, share condolences when there has been a disaster, share photos of the company annual day. Humanize your brand.

7) Make the Grid Work for You

When it comes to breakdown of information, you can’t beat the grid. They are masters of order and proportion and, scientifically, they just work.

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Want Optimised Landing Pages? Focus on Re-targeting

Optimised Landing Pages

Every marketer is aware of the fact that close to 98% of the people who visit their website are not ready to buy. Forget about calculating the number of conversions, sometimes they are not even ready to fill out the form they see on your landing page.

Let’s take a look at what Ochremedia has to say about these issues and how they can be handled.

This marketing automation tool helps you keep your brand in front of your potential clients’ eyes, even after they have left your website and their shopping carts, by convincing them to reconsider your offer later on. A retargeting campaign should basically have two goals:

  1. To increase brand awareness

You can use a retargeting software to pursue the people who have insufficiently interacted with your online business in order to inform them about your products and other company announcements. An awareness campaign can be an excellent precursor of your conversion campaign.

  1. To boost conversion rate

If you want to benefit from an efficient retargeting campaign that increases your conversion rate, you should target your audience to help them recognize your brand. The next step is clicking on the ad, which will take the consumers back to your website and profit of your limited and unique offer. Just remember that in this process, it’s crucial to lead them to a relevant and useful landing page which will convince them to convert.

Retargeting ensures that most visitors who leave your website without taking any action, come back and buy something when the time is right for them. Although retargeting has become fairly successful nowadays, it still lacks an important ingredient: landing page optimization. No matter what your retargeting goal is, your ads and the landing pages they lead to must be optimized to help visitors re-connect with your brand.

Optimized landing pages will be correlated with the message in your ad, thus, all distractions from your offer disappear. This is the only way to convince your visitors to click on your call-to-action (CTA) button. When someone who’s been retargeted decides to return to your website, he wants to see exactly what he was promised, not the homepage which is cluttered with general information.

If you want to start a successful retargeting campaign, this is how your landing page should look like:

  1. It shouldn’t be cluttered.
  2. The message needs to be convincing, clear, and have a strong connection with your ad.

CLICK HERE TO READ FULL ARTICLE

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Pinterest Brings You Good News With New Re-Targeting Options And More!

Pinterest Updates

Pinterest is working hard to evolve their business model and develop the platform into a key hub for eCommerce. Over the past twelve months, the platform has released a range of new, business-focused tools, including native video, improved discovery tools and advanced ad tracking capabilities to better link on-platform activity to off-line purchases.

One of the most significant advances on this front was the introduction of remarketing and lookalike audience tools, which Pinterest unveiled back in June.

Pinterest Announces New Re-Targeting Options, Boosting Advertiser Potential | Social Media Today

For all those of you who are ardent pinners and have your business thriving on fellow pinners, we bring you some very good news, courtesy of Social Media Today.

Adding the capacity to re-target interested audiences is important – as has been demonstrated by the success ofsimilar tools on other platforms, reaching out to consumers who’ve already signaled some level of interest in your products, even by simply visiting your site, can be an extremely effective option.

And Pinterest has already found the same – according to Frank Fumarola from Pinterest’s product team:

“…advertisers using [Pinterest’s new targeting tools] have seen an 80% increase in clickthrough rates to their websites.”

The new targeting options have been so successful in fact that Pinterest is adding three new ways to help brands better target and focus their ad efforts.

Here’s what they’ve announced.

1. Engagement Targeting

The first new option will give advertisers the ability to target people who’ve interacted with their Pins, with the capacity to pinpoint specific engagement options – e.g. people who’ve saved a Pin, people who’ve re-Pinned a certain product.

For example, if someone saved your after school snack ideas, you could retarget them in the future with birthday party treats.”

The option will help advertisers reach users who are more likely to be responsive to their messaging, and ultimately more likely to spend. According to Pinterest’s data, people who engage with Pins are 2.2x more likely to make a purchase with that brand in the proceeding 30 days, while 87% have made a purchase after finding a product they liked on the platform.

2. Updated Website Tag

Pinterest is also updating their website tag to enable businesses to track more actions by their website visitors with which to target them on the platform.

“The Pinterest tag identifies 9 events – including signups, add to carts and purchases – allowing you to target people in more creative and effective ways. For example, you can find people who purchased running shoes from your site and offer them new exercise gear, or you can give someone that extra nudge to buy the sweater they added to their cart before the weather turns chilly.”

Given that 93% of active Pinners use the platform to plan purchases (according to research for Millward Brown), adding additional qualifiers to this type of ad targeting could prove very effective, enabling brands to better personalize and focus their outreach efforts.

The full list of events you can track with Pinterest’s new tag (as noted by Search Engine Jornal) are:

  • Page Visits: People who’ve visited one of your primary pages (e.g., a product page or article).
  • View Category: People who’ve visited your category pages.
  • Search: People who’ve searched on your website for products or store locations.
  • Add to Cart: People who’ve added items to their shopping cart on your page.
  • Checkout: People who’ve completed a purchase.
  • Watch Video: People who’ve watched your videos.
  • Signup: People who’ve signed up for your product or service.
  • Lead: People who’ve shown interest in your product or service.
  • Custom: A special event you want to include in your conversion reporting.

3. “Actalike” Audiences

Pinterest has also announced that their “lookalike” audiences will now be called “actalike” audiences.

“We’ve renamed lookalikes to actalikes because the audiences you target on Pinterest don’t just looksimilar, theyactsimilar too.”

CLICK HERE TO READ FULL ARTICLE

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