How to Convert Your Social Media Followers into Paying Customers

How to Convert Your Social Media Followers into Paying Customers
If you’ve been a regular on social media over the last couple of years, as most people are, you will have noticed that the promotion of brands through social media has gained a lot of momentum in a very short period of time. The reason behind this is clear. With an estimated 2.8 billion people using social media in 2016 and a 21% rise in 2017 alone, there is no doubt that we are living in the social media age. However, even if your brand page or account has a lot of followers, converting those followers into paying customers – though that is the ultimate goal – can be tricky. Here are 4 ways to turn your followers into customers.

Have a Designated Landing Page

The reasoning behind this is straightforward. If led to your home page, the user may browse, lose interest and leave. The main goal, when someone clicks on your Google Adwords or Facebook Ad, is to get their contact information, which you can then use to market your brand to them further. The best way to get a user’s email address is to offer them a lead magnet in exchange for their information. Hence, the importance of a good landing page.

Special Deals

Who doesn’t love a good deal? The very idea that you are getting something for less than the market price is enough to motivate just about anyone to go ahead and buy it (Black Friday, anyone?). If the deal is time-bound – 24 hours only, for example – this increases its value and the gives the customer a sense of urgency. Even better; market the deal only to your followers on social media. This gives an impression of exclusivity as well as affinity and, more often than not, will turn a follower into a customer faster than anything else.

Host a Contest

Fact: People love having their favourite brands share or repost one of their photos. As a follower of many brands on social media, I can assure you this is true. The best way to solicit some great customer-generated content is to host a contest. Ask your followers to post a photo of your product – or of them with your product – come up with a unique hashtag for them to include in the post, a covetable prize for the winner, and you’re set. Even though there will only be one winner, this will get your followers engaged and all of their followers will see it too, which is basically free advertising and who doesn’t want that?

Add Value

We’ve all seen those Twitter posts that went viral; you know, the ones where a customer tweets the company, maybe even with a complaint, and the brand replies quickly, solving the problem and maybe even adding in a bit of banter. That is effective marketing. It humanizes your brand and sets you apart from other brands. Responding in a timely and helpful manner will keep your existing customers happy and loyal as well as convert numerous others into paying customers.

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The Insanely Simple Guide to Getting Noticed on Social Media

The Insanely Simple Guide to Getting Noticed on Social Media
Have you been experiencing frustration in your attempts to get your posts noticed on social media? Maybe you’ve rolled out post after post but you simply aren’t getting the engagement or traction you’re looking for. The good news is that there are lots of little tips and tricks you can utilize to get increased engagement from your followers. Read on to find out what they are.

Be Authentic

People respond to realness. They like to know that others feel the same way they do.  Tell a story. Show your human side and don’t be afraid of vulnerability.

Feel It

Your audience should feel something: Inspired, happy, relieved, sad, nostalgic, motivated. Whatever the feeling, make sure it’s present because those feelings are what will bring your audience back time and again.

Keep it Simple

Keep your paragraphs short, no longer than 3 sentences. This style keeps readers engaged and entertained and more likely to read till the end of the post.

Less is More

Try to limit blog posts to 1,500 words. Even the most avid reader will lose interest in a story that carries on endlessly. Delete the fillers and unnecessary explanations. Stick to the point and get there in time.

Give it Away

The truth is that when you’re just starting out, people aren’t going to want to pay for what you have to offer. Once you have a loyal following, they will, but it will take some time to get there. In the meantime, just give it away.

Try Just Text

Some posts are better kept to just text, as a video or photo can actually take away from what you’re trying to get across to your audience.

Minimalist Pictures

Don’t overdo it with the photo; let it simply be an enhancement of your post, not the whole message. In the same vein, be careful when using stock images. The internet is saturated with them, which means that they are not likely to draw any special attention from your audience.

Focus: Headline and Feature Image

When sharing your blog posts on social media, make sure your headline and feature image are attention-grabbing. The idea is that a user should pause in their scrolling when they see it. Disclaimer: an attention-grabbing headline is not the same thing as click bait. No one likes click bait and making that mistake even once can have a negative effect on your future posts.

Stay Humble

When speaking about your personal experiences, be careful not to brag. Posts that are brimming over with ego will be given a wide berth by the majority of the audience you are trying to attract. When telling your story, tell it from the perspective of what your readers can gain rather than how much you have to offer.

Inspire to Action

Keep it inspirational; keep it motivating and give your audience clear steps they can follow to make it work. It’s about adding value and delivering workable solutions, not just getting likes.

Collaborate

A great way to engage an audience is to collaborate with another person on social media who already has the kind of audience you are trying to attract.

There are a couple of ways to go about it:

  1. Email them and request a collaboration, or for them to share your posts or vice versa.
  2. Build a relationship with them on social media, or by email or chat and then ask them if you can tag them in your posts.

 Don’t take advantage of these collaborations by overdoing it and try not to tag them without asking them first. That’s not good social media manners.

Kindness Costs Nothing

When readers and followers message you, respond. Help others who are just starting out – write the post, share the photo, do the shout-out, say thank you often. It’s the little things that gain you a loyal following.

Support Good Causes

There are a lot of causes on social media. When you see one that speaks to you, share it and support it. Don’t do it to get an audience; but to spread good and kindness.

 

Well, there you have it readers. Try these the next time you post something. By tweaking things just a little, you can get the social media gains you’re looking for.

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5 Ways to Use Snapchat for Business

Science behind Visual Content

Snapchat, with its estimated 150 million daily users, has taken the world by storm. You can’t go out without seeing at least a few people “snapping” their moments, and we all have that one friend who insists on Snapchatting every minute of your night out.

What you may not have been aware of though, is the impact Snapchat can have on your business. Here are 5 ways that you can take advantage of it to grow your brand.

Go Live

Recording videos of what’s going on right at that moment provides your followers and customers with a one-of-a-kind “peek” that they can’t resist. Real-time viewing is exciting for a lot of people as they can then feel like a part of the action. This is perfect for any kind of event, especially if you have already been leading up to it with your previous snaps.

Exclusive Content

Some fashion brands have recently begun to give their followers exclusive viewing access to their new collections before they even make it onto the runway. An exclusive first view of something leaves your customers feeling like they are part of a privileged few, builds anticipation and can result in even greater marketing success.

Offers, Perks and Promotions

Who doesn’t love a promotion or giveaway? You can use Snapchat to keep your followers engaged by providing exclusive offers and perks. These can include a promo code they receive after viewing your entire story, or a build-up to a sale which they have to keep viewing your snaps in order to access. Another very effective method is asking your followers to take a snap with your product for the chance to win a prize. This can get your product trending as well, which is exactly what you want.

Behind the Scenes

Engaging your followers is a priority and people love to get a behind the scenes look at what goes on behind the corporate front. Snaps of a company party, birthdays, Thank God it’s Fridays and so on can go a long way in gaining the attention of your followers. Let them see the lighter side- they will love it.

Influencer Collaboration

The impact of influencers on your followers simply can’t be denied. Collaboration with a Snapchat influencer can take your brand and business from zero to everywhere. It will spread awareness and enable you to reach a demographic you may never have been able to reach on your own.

 

Well, there you have it- 5 great ways to impact your business and build your brand using Snapchat. Let us know how they work for you.

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3 Social Media Marketing Trends to Watch in 2018

Science behind Visual Content

With both the level of activity as well as the impact of social media on the rise, it stands to reason that the way we use it will change over time. This is particularly true for those of us who advertise on social media. Trends come and go – sometimes in the blink of an eye – but some stick around and can make all the difference between our success and failure. Here are 3 trends to keep your eye on in 2018.

The Rise in the Cost of Advertising on Social Media

The attraction of advertising on social media lies in its effectiveness. There is simply no better way right now to reach your target audience – and in such a cost-effective way. While in the past you may have been able to reach a sizeable audience organically, the recent increase in the number of social media advertisers has had a direct impact on social media advertising. You should expect costs to rise as more and more businesses take to social media to gain customers.
The proof is in the statistics:

  • 74% increase in social media expenditure in 2017 alone
  • 12% increase in the cost of digital ads per year
  • 171% rise in the average CPM on Facebook
  • 136% rise in the average CPC

The Importance of Promotion through Video

It may or may not surprise you to hear that videos are shared on social media 1,200% more than text and images collectively. That, if nothing else, is proof of the enormous value of video promotion. In fact, a recent study has calculated that by 2019, videos will account for 80% of all customer interaction on the internet and on social media in particular; the reason being that 95% of people retain visual content easier than they do text. If that’s not a good reason to get the cameras rolling, I don’t know what is.

Marketing through Social Media Influencers

Expanding the reach of your brand through social media influencers is not a new trend. It’s been going on for some time and there is little reason to wonder as to its popularity. Studies have found that a whopping 74% of people look to social media networks for help with their retail decisions, while 40% of people today are influenced into buying a product that was promoted on social media by one of their favourite influencers. This kind of marketing, while lucrative for the influencer (how do you think the Kardashians make so much off a single Instagram post?) can be less efficient for your brand, depending on your budget, but still remains a strong trend going into 2018.

Well there you have it – 3 social media marketing trends that you can use to boost your business. The great thing about these 3 – though they aren’t the only trends by a long shot – is that they are doable for start-ups as well as established brands; and if you’re not an established brand, well, they can certainly help you get there.

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How to Rank on a LinkedIn Search in 7 Days

Science behind Visual Content

LinkedIn is THE networking site to be on these days; a platform for other industry specialists to view your professional profile and a good opportunity to present yourself at your best. However, many of us haven’t optimized our LinkedIn profiles to the point that we are getting maximum mileage out of it. As a result, we end up getting only a few profile visits, and even fewer job opportunities.

For that reason, we took a look at what business profiles that got a lot of views and ranked high in the search results were doing right and have collected the best points here for you to benefit from:

 

  1. Profile picture: Your profile picture is your first impression, and that’s how you should think of it. Unlike Facebook, where it’s accepted to be as casual as you like, LinkedIn is a professional’s platform. That means that you should treat it as your office and your photo should look the way you would if you were walking into a business meeting, determined to impress a new client. Make your photo a professional, clean- cut head shot.
  2. Profile description: Unless you’re the CEO of a world-famous company, let’s be honest, no one out there really cares about your position. Instead, think of keywords that describe what you do and that will show up when someone searches for your particular skills. Believe me when I say, it is much more effective.
  3. Optimize your summary: Your summary should start with a question – a question that gets prospective clients thinking about how you can help them. At first glance, your summary should answer the question: what can you do for them? Write the summary as if you were talking to just one person. Keywords are also very important here. Your summary should contain the keywords or buzzwords particular to your industry and these keywords should be repeated again in checklist form at the end of your summary, describing each one of your skills. People may not read through paragraphs, but everyone loves a checklist, so be sure to include that.

 

The important thing to remember when creating your profile description and summary is to optimize according to your niche. Some industries are highly competitive, making it more difficult to stand out, and you will have to rise to the challenge; but by keeping these 3 vital points in mind and updating your profile accordingly, we can guarantee much better search results, resulting in better network connections for you.

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